Tudor Lodge Consultants is pleased to announce that we are working with Lending Expert (https://www.lendingexpert.co.uk/) The company helps find your eligibility for the cheapest loans, mortgages, credit cards and a whole range of credit products online. Lending Expert is looking to boost its website ranking on search engines and improve its overall existing SEO strategy, through the expertise of our white hat SEO specialists, maximising user experience and rankings on Google.
What Work We Have Done
Working closely with a team of experienced developers, we updated their site to have SEO (search engine optimisation) at its core. By ensuring that all content throughout the site is new as well as being up-to-date for SEO and best online practices, we are helping Lending Expert slowly to achieve their goals.
The first port of call was to confirm the right keywords for Lending Experts and we concluded that long-tail keywords were the best option, given the huge competition from the likes of GoCompare, MoneySupermarket and Compare The Market.
Hence, finding keywords that are long-tail in nature and very specific, such as keywords that also include phrases such as London, bad credit, a specific loan amount, secured or unsecured. We believe that together we have a better chance of ranking top for these and they should also convert better.
Our next steps is to integrate these keywords into the landing pages, creating new landing pages in some cases or re-writing existing ones and including these keywords in the meta-titles, headings and content where possible.
A full technical fix-up of the site is key, looking at over 3,000 pages and guides and making sure everything is fixed head-to-toe including meta-titles, descriptions, headings, image alt-text, sitemaps, internal linking and more.
Plus, we continue to tidy up the link building profile by manually removing poor quality links from the Lending Expert site and replacing them with clean ones from news and financial authority websites.
We are currently in month one of the campaign and implementing a full fix-up of the website and we expect the rankings to slowly take shape, with a good algorithm update in the next 6 months to give the site and important boost.