Another year and another barrage of Black Friday & Cyber Monday deals have come and gone. We have no doubt that your inboxes were flooded by a deluge of offers to entice you to part with your hard-earned cash. But how about from a marketing perspective? Is the Black Friday weekend, Friday through to Monday as big an opportunity for retailers as it appears to be for consumers? Many retailers begrudgingly cut their margins and offer site-wide discounts that they typically wouldn’t want to offer. Is it a case of being left out in the cold if you don’t participate? I would put forward that the answer to that final question is no.
And just when you thought the Black Friday deals were over, some incredibly kind retailers extend their offers by a further 24 hours! Was this all part of the marketing strategy or is it a genuine act of kindness from the retailers? The answer is the former.
