ABC Estates (https://www.abcestates.co.uk/) are a well-known Estate Agency based in North and Central London. Having approached Tudor Lodge Consultants in 2015, they were looking for Search Engine Optimisation (SEO) work. The intention and focus was to boost ABC’s presence and reputation online. By increasing and improving the amount and quality of content that ABC have, as well as going through and optimising all of the technical details and features throughout the site, the results have been extremely positive.
With a clean, slick brand image already in place, it was important to keep with their image and branding. Aldermartin, Baines & Cuthbert Estates are a well trusted estate agency throughout London, from Harrow in the north, all the way to Richmond in the south of the capital and beyond.
What SEO we have implemented
ABC Estates’ website benefited from a number of very clean, focused, white-hat SEO techniques. From only ranking on Google for a handful of search terms, they are now ranking for over 50 search terms and occupy the top positions for many of those searches including ‘sell a property,’ ‘let a property’ and ‘block management’
Their website now boasts a much more customer friendly face. With images, readable content and promotional videos, the site is going from strength to strength. Additionally, as a result of the high quality SEO, branding and content work carried out, ABC has seen their overall site speed increase across both desktop and mobile.
In addition, their website now features 15 specially made, bespoke landing pages, drawing in new customers and readers to their site in a way previously never achieved. These pages are not only fully optimised to the most modern day SEO standards, but they are filled with swathes of interesting, useful and informative content. We have also created around a dozen personalised videos for ABC Estates showing the branch, team members and surrounding area – making the site more friendly and personal to potential customers.
We are continuing to generate PR for the estate agent, which already appears regularly on LBC radio, we have gained press in local news, blog and property magazines.
We are pleased to have helped ABC build a solid foundation and look forward to growing the relationship in 2016.
