Kathy Ennis
Thinking small means staying small. Discover how to harness your business mindset and increase your business success.
Have you ever wondered how some business owners leap effortlessly from working out of a small room in their house, to running a large, profit-generating company that employs teams of people?
Meanwhile, you’ve been working all the hours under the sun, yet you’re still barely covering the monthly bills.
But those big, hotshot business owners aren’t necessarily any more talented than you.
They’ve just developed a focused, business mindset for success, that’s all.
Business Success? It’s All in Your Head
Though their businesses are different, there’s one thing all successful business owners have in common.
They focus on three key principles, which are:
Money: they understand exactly how their business makes money (and how much their business costs), so they can implement the right financial management systems.
Marketing: they create compelling and engaging marketing strategies, regularly analysing their results so they lead directly to more sales.
Mindset: they develop a resilient mental attitude that allows them to make decisions, solve problems, bounce back from obstacles, and manage their success.
Business mindset is the most powerful principle of all, because it underpins everything else you do in business.
So, here’s how to start developing a business success mindset that will help pave your way from micro to macro.
Your Business Mindset will Bring You Your Own Version of Success
What does “success” mean to you?
It could be endless wealth, with your own private island, celebrity friends, and a collection of vintage cars, or it could be simple security and comfort.
Defining your own version of success is important, because it’s only then that you can start planning towards it in a purposeful and measurable way.
For example, visualising the wealthy scenario may mean starting work on an ultimate goal of making millions, whereas security may mean earning enough for you to be mortgage-free.
Understand the Power of Your Brand
Many people immediately think “logo” when they think brand.
But your logo is only a small outcome of your brand development.
Your brand is your unique personality – it’s everything people think, hear, see, and feel about your business.
Essentially, you are operating in a crowded marketplace, your brand is the thing separates you from all the other businesses offering similar products and services.
Build Trusted Business Relationships
Connections are not relationships.
As an example, look at the number of followers your business has on each social media platform. How many of them do you know personally?
Developing deeper, more long-term relationships based on trust will help you succeed in business, because we are all naturally geared to help those people we know and like.
Which leads on to…
Give Without Expecting to Get
One of the most important tools in your business mindset kit is to offer your connections something of value first.
For example, instead of starting conversations by telling people what you do, ask what they need help with.
Listen, share ideas, offer introductions… anything that you can see helps others out. You’ll develop a reputation based on trust and helpfulness, which is something everybody values in business.
(Don’t get me wrong, sometimes you won’t receive so much as a response in return, but when you do, the experience can be truly magical!)
Invest in Others’ Expertise
Whenever I am asked what is the missing link between a promising businessperson and a successful one, mentoring comes to mind
Sir Richard Branson
Investing in your future business success is essential.
As a micro business owner, ask yourself why others should buy from you, if you’re not prepared to invest in support and expertise that elevates you above your competition.
No one person knows everything about business (and nor should they) which is why drawing upon others’ professional skills – just as they will draw upon yours – will help you on your way from micro to macro.
I may be biased, but mentoring, as Richard Branson mentions, is a great start!
Someone who has been there, done that, and got the T-shirt to prove it will help you focus on your personal version of success, helping you develop the right business mindset while sidestepping all those classic business mistakes.
You’ll also have the benefit of a brain to pick and an ear to listen when the going gets tough.
If you’d like to discuss what the power of mentoring could do for your business, why not book a complimentary, half-hour Breakthrough Session now?
