Inspired by Co.nextalks speakers Jon Reed (Paddy & Scott’s) and Loui Blake (Long Lane)
In the rush to build something successful, it’s easy to lose sight of what success actually means. For some, it’s all about growth charts, funding rounds and scaling fast. But for others, success looks like alignment – between what you believe in, what you create, and how you show up.
That’s the kind of thinking that drives Jon Reed, CEO of Paddy & Scott’s Coffee, and Loui Blake, a purpose-led entrepreneur behind brands like Long Lane and Kalifornia Kitchen.
They’re not in business to win the rat race. They’re in it to create impact, build community, and do things differently.
When purpose comes first
For both Jon and Loui, values aren’t an afterthought. They’re the starting point.
At Paddy & Scott’s, Jon has made it clear that financial motivation isn’t the top priority. Instead, the business is built around “fueling ambition” — investing in farming communities, supporting young people, and building a legacy rooted in equity, not ego.
Loui’s journey tells a similar story, from launching one of the UK’s first plant-based restaurants to co-founding a regenerative farm project. Every venture begins with a clear question: what kind of future are we helping to build?
Their message is clear: You can run a business that makes a profit — and still puts people and the planet first.
Resisting hustle culture
We’re often taught that being successful means being busy. That burnout is just part of the game. But both Loui and Jon have pushed back on that narrative.
They’ve shown that slowing down, making intentional choices, and staying true to your values isn’t a luxury – it’s the foundation of long-term, sustainable impact.
That might mean:
- Saying no to partnerships that don’t align
- Prioritising team wellbeing over rapid growth
- Choosing quality and meaning over quantity and hype
It’s not always the fastest path. But it’s often the one with the most integrity.
Why it matters now
More than ever, people want to work for, buy from, and support businesses that stand for something. Transparency matters. Impact matters. And leaders who are willing to walk their talk? They matter most of all.
For emerging professionals, future founders, and purpose-driven teams, the question isn’t just “What do we want to build?” – it’s “What do we want to stand for while we build it?”
Hear it straight from Jon and Loui
On 30 January 2026, both Jon Reed and Loui Blake will share their stories live on stage at Co.nextalks, our first TED-style event designed to inspire and energise Norfolk’s next generation of professionals.
🎟 Tickets are just £10 / £15 – book yours here
Come ready to hear what it really means to lead with purpose — and leave with ideas you can build into your own work, leadership or next big leap.
