How do you grow a business without employing loads of staff, adding a couple of extra zeros on your prices or putting in hundreds of extra hours of work?
You create a Product Staircase.
A Product Staircase establishes the ‘Know-Like-Trust’ cycle that is essential to turn people who are interested in your products and services into customers.
It enables you to nurture your current clients and attract new customers by creating a staircase of products and services at different price levels. It also allows you to develop passive income streams that can make you money while you sleep.
In this session you will discover:
- What is the product staircase and why do you need one?
- The sales funnel – what it is, why you need one, where to start
- The product staircase step-by-step
- How funnel-driven automations will promote your product and services
About Kathy
Kathy Ennis is the Founder and Managing Director of LittlePiggy. She is a Business mentor and Coach who focusses on practical, applicable and achievable actions that make a real difference to any business. Kathy specialises in working with ultra-small businesses: solopreneurs, freelancers, coaches, consultants and side hustles. By focussing in the three, key areas of money, marketing and mindset, Kathy enables even the smallest business to move seamlessly from passion to profit.
