A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.
Learn how to:
Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon
Course content:
Email Marketing and the law
Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses
Planning your email campaigns
Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance
Get your audience to open your email
Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything
Get your audience to react to your email
Writing effectively for email The smart way to use links Prominent call to action
Evaluate your performance
Understand campaign metrics Set realistic goals Understanding behaviour
Review of your campaigns
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing
“I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”Matt Adamson, Swains PLC
The Art of Networking – How to grow your business, with people you know, like and trust
“People don’t buy what you do, they buy why you do it” Simon Sinek
What you will learn
People do business with people they know, like and trust. This session will give you some fantastic tips and techniques to get the best from networking events and help you overcome any fear and anxiety they may have about them.
We will take you through the whole journey from selecting the right events through to attending and following up. We will give you useful tips on the process and the interpersonal aspects of networking.
We will teach you how to build rapport and develop relationships with people, overcome nerves, stand out and be remembered and maximise your return on your investment.
You have a comprehensive workbook, in which you will develop your networking strategy.
You will also get one year’s free access to our online forum, dedicated to all things networking.
About Ian Hacon
I’m the Founder at Yellow Brick Road. We help you take control of your life, through our transformational Finding Yourself Masterful Programme and take control of your business through our finding more purpose and meaning business transformation programme.
Today however, I’m the conductor at www.mycoachstation.com, Yellow Brick Road’s sister company, where you start your journey into personal development. Before finding my calling, I have owned, grown, bought and sold businesses, am a qualified accountant and was CEO at Blue sky Leisure, where I transformed them from good to great.
Testimonials
‘Very Enjoyable and informative’
‘interactivity was very useful, Ian was suitably informal while sharing his wealth of experience.’
Genix’s Coffee Means Business atScarborough Hill Country Inn
*No need to book, pay £2 on arrival*
‘Coffee Means Business – relaxed, informal business networking for all local businesses. No membership, no pressure, just great networking over coffee.
Programme: · 9:30 am – help yourself to coffees and teas, meet with other businesses · 10.00 am – a welcome from Genix · 10.05am – time for more conversation · 10.30 am – short presentations from local businesses · 10.40am – who will you meet? · 11:30 am – time to go…
Bring plenty of business cards!
“The most cost-effective networking I have ever done”.
Experience the thrill of golf at nighttime, with fairways, tees, paths and greens all lit up with visually stunning LED lights.
Hosted by Norfolk Premier Golf, our second Night Golf event will take place on Wednesday 11th March and will see teams of four compete across 6-holes.
After your round, there will be freshly cooked street food and beers to enjoy as well as casino tables, simulator challenges and driving range games. This will be followed by prize giving and a raffle.
Great event to come and network, have some fun and support a local charity.
This Masterclass is aimed at business owners and professionals who work within travel and tourism, such as hotels, holiday/caravan parks, holiday companies etc.
In this one hour Masterclass, experienced digital marketers from Bigfork will show you how you can increase your online bookings. This will include proven website techniques and tactics that will help increase bookings and online marketing tips that will drive more potential customers to your website.
The Masterclass will be presented by Mark Ellaway from Bigfork, who has 15+ years of digital marketing experience, including many clients from the travel sector.
This is a free lunchtime Masterclass and spaces are limited so please book early to avoid disappointment. Due to the limited spaces, tickets are restricted to one person, per business.
Climb three of Yorkshire’s most famous peaks all in just 12 hours, with our brand new challenge for 2020.
You’ll scale Pen-y-ghent, Whernside and Ingleborough – all part of the Pennine range – trekking a total of 24-miles, with a total climb distance of 5,200ft.
The event will take place on 28th-29th March 2020.
The entry fee is £100 (which covers all transport, accommodation and the below) with a further agreement to raise a minimum of £200. A £50 deposit is required on booking to secure your place.
The Yorkshire Three Peaks Challenge includes:
Experienced team leaders assigned to each group
Dedicated support team
Transport throughout challenge
Training advice and walks
Accommodation
Masseur / physio support
Medal
T-shirt
Photos
All proceeds raised from the event will support the Foundation’s work with disadvantaged and disabled people across Norfolk.
Join us atEast Anglia’s Children’s Hospices (EACH)22nd Ride for Life at a brand new location in Mayday, Thetford Forest. It’s a great day out for all the family and throughout the day the green will be hosting stalls, music and hot and cold refreshments will be available.
We’ve got a variety of cycle and alking routes to choose from:
38 mile on-road bike ride
16 mile on-road bike ride
25 mile off-road bike ride
10 mile off-road bike ride
5 mile off-road bike ride – specifically for the nook appeal
12 mile walk/jog – specifically for the nook appeal
6 mile walk/jog
3 mile walk/jog
The 5 mile off-road cycle and 12 mile walk/jog are specific nook appeal routes and funds raised from these two events will go towards the nook appeal.
The event venue is just past the entrance to Center Parcs on the B1106 Bury Road towards Brandon. There is plenty of free parking.
*We are unable to process entries recieved after 1st June 2015. However, entries will be accepted on the day subject to an additional charge of £5 in lieu of sponsorship
Take on an epic challenge for the Foundation, and trek 85-miles along the ancient paths by Hadrian’s Wall.
The historic landmark, built around AD 122, stretches from the remains of the Roman Fort Segedunum in Wallsend to the Roman Fort Maia, in Bowness on Solway.
The entry fee is £220 (which covers all transport and accommodation) with a further agreement to raise a minimum of £250. A £50 deposit is required on booking.
The Hadrian’s Wall Challenge includes:
Experienced team leaders assigned to each group
Dedicated support team
Transport throughout challenge
Training advice and walks
Accommodation
Masseur/ physio support
Medal
T-shirt
Photos
The Challenge returns on 6th-10th May 2020.
All proceeds raised from the event will support the Foundation’s work with disadvantaged and disabled people across Norfolk.