With 20+ years of sales and marketing experience (and a shaved head to hide those greys), I’ve had the privilege of building and running my own businesses, some wildly successful, others more of a learning curve. I’ve also worked with hundreds of companies in every sector you can imagine, so I’ve seen what works, what doesn’t, and how to pivot when things don’t go to plan. For you, this means practical, tested advice, insights and support tailored to your needs, and a fresh perspective to help you navigate whatever’s next.
I’ve exhibited at over 200 events, spent thousands of hours networking (I’m practically powered by coffee at this point), and learned that two things are at the heart of most business challenges: creating opportunities and making money.
It all comes down to how well you’re building your business and personal brand. A strong business brand establishes trust, tells your story, and sets you apart in a crowded marketplace. Meanwhile, your personal brand is just as critical; it’s what makes people want to work with you, recommend you, and see you as a leader in your field. Together, this helps create a powerful foundation for attracting opportunities and converting them into tangible businesses. Building a brand isn’t just about flashy logos or catchy taglines; it’s about consistency, authenticity, and delivering real value every single time.
And let’s not forget the role of technology in all of this. I’m a big fan of tech; CRM systems, software, AI tools like ChatGPT, you name it. I’m always exploring what’s out there and figuring out how businesses can use these tools to work smarter, not harder. Whether it’s streamlining processes, improving customer experiences, or automating the boring stuff, I love helping businesses integrate tech in ways that make a real difference.
My approach? Practical, honest, and, if we’re lucky, maybe even a bit entertaining. And if I don’t have the answer, I probably know someone who does, and I’ll happily point you in their direction. Collaboration is key and within the Norfolk Chambers of Commerce membership, there are so many great businesses to work with.
Being part of Co.Spark is exciting because it’s all about creating a space where business owners can find genuine support and advice. Whether you need a sounding board, a second opinion, or just someone to cheer you on, I’m here to help, with plenty of coffee and a healthy dose of humour.
