Chamber Training: The essentials of email marketing

This is a non-technical half day training workshop delivered byHolly Stibbon, 101 designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.

Who should attend? This is a non-technical course designed for people with limited experience in email marketing. It iswell suited to people who wish to improve their knowledge and get better results.

What you will learn This course will arm you with the knowledge you need to create email campaigns that deliver measurable results.

Learn how to:

• Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment)
• How to get your emails open, read and acted upon

Course Content

1. Email Marketing and the law Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers and businesses

2. Planning your email campaigns Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance

3. Get your audience to open your email Getting your email into the inbox, deliverability The essential elements, friendly from, subject line and more Timing is everything

4. Get your audience to react to your email Writing effectively for email The smart way to use links Prominent call to action

5. Evaluate your performance Understand campaign metrics Set realistic goals Understanding behaviour

6. Review of your campaigns Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing.

About Holly

Holly has worked in the online marketing industry since 1998 and isa Director of Website, Mobile App& Email Marketing company 101. She is responsible for developing and delivering strategies for sales and business management as well as overseeingcustomer service and project management.