Chamber Training: Create Profitable Google AdWords Campaigns

An active half-day workshop delivered by Matt Brown, One Visionto show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.This is a non-technical course intended for people with limited experience of Google AdWords, who wish to understand how to create and run their own successful online advertising campaigns and/or improve the performance of their existing Google AdWords advertising campaigns.

Who Should Attend? This is a practicalworkshop aimed at people who areresponsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp andnon-technicalformat,delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.

What will you learn

• How Google Search Advertising Works
• The Foundation;Setting goals – why and how,Budgets – setting and controlling,Return-on-Investment (ROI) and measurement
• Google Account Set-up -Account structure best practice andAccount options for razor sharp targeting
• Keywords -Types of keywords,Keyword choice andQuality score
• Adverts -Anatomy of an advert,Top tips for writing compelling adverts andSupercharge your ads with ‘ad extensions’
• Landing Pages -Relevance and targeting,Navigation andCall-to-actions
• Campaign Optimisation – Testing and what to focus on,Frequency of optimisation,Remarketing strategies,Resources and further help
• Finally your next steps to getting the results that you need from your online advertising campaigns.

About Matt Brown The workshop is led by MattBrown, certified Google Partnerwho has been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.

Here’s what delegates have to say about our Google Adwords Training…

“I learnt great tips regarding keywords and Click-Through-Rates.”

“I learnt a lot of actions of Google Adwords. This has been very good!”

“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”