Chamber Training: Create Profitable Google AdWords Campaigns

An active full-day workshop delivered by Matt Brown, One Vision to show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget. 

Who Should Attend?

This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.

What will you learn:

• How Google Search Advertising Works.
• The Foundation; Setting goals and Budgets.
• Google Account Set-up.
• Keywords.
•  Adverts.
• Landing Pages. 
• Campaign Optimisation.
• Getting the results that you need from your online advertising campaigns.

Delegates will participate in practical tasks including setting up their own campaign with ad’s and keywords and look at optimising existing ones.

Required Equipment: Laptop & access to a Google AdWords account (Norfolk Chamber can provide access to a limited amount of laptops upon request).

About Matt Brown 

The workshop is led by Matt Brown, certified Google Partner who has been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.

Here’s what delegates have to say about our Google Adwords Training…

“I learnt great tips regarding keywords and Click-Through-Rates.”

“I learnt a lot of actions of Google Adwords. This has been very good!”

“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”