Chamber Training: 60 Minute Workshop – “Social Selling”

Summary: Social media has huge potential to reach your target audience, but all too often businesses take the opportunity to bombard potential customers with their pitch, rather than creating a customer-centric approach to their social media interactions.

Today, customers are on a complex journey involving a variety of online interactions with a company or brand before they actually come around to buying a product or service. For that reason, it is essential for businesses to adopt engaging social media strategies to nurture potential customers through those touchpoints.

Social media is fantastic place for customers to learn about your brand, values, products and services,and while social media isn’t all about selling, social selling can work for your business with a strong strategy in place.

This workshop is designed to help younavigate the social media buying journey of your customers, learnhow to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales.

Most importantly, you’ll learn how to measure your activity andmake sure that social selling is working for you.

Aims:

• Demonstrate the power of effective social selling techniques
• How you canput yourself in your customers shoes
• How to nurture leads and customers throughsocial media
• Dos and don’ts of social selling
• How to plan and keep track of your activity

Learning Objectives:

• Understanding how social selling can grow your business
• How to improve your social selling techniques
• How to match your social media strategies to your customer base
• How to measure your social selling success

Who should attend:

This course is suitable for anyone that uses social media as part of their job role. Whether you are a business owner, work in sales or marketing, this workshop will show you the value of effective use of social media to attract, engage and convert leads into sales – in the right way!

Bio about speaker:

Ellie Bougie-Smith

Ellie is a Google certified Digital Marketing Manager and professional speaker with experience executing digital marketing & social media strategies, as well as upskilling teams, individuals and organisations on the latest digital trends.

In her role at SocialB, Ellie manages a digital marketing team who deliver strategic digital and social media services, working closely with clients to establish their online objectives and utilise a range of digital and social media channels to profitably grow their businesses.

In her five years at SocialB, Ellie has worked with a range of clients from small scale start-ups to global brands including Alpro, Feefo, and Pyrex. She has delivered training for members of the Department of International Trade and has delivered talks on marketing and social media trends at large-scale retail events such as PURE London, and GLEE Conference.