Event: Mentor Monday | Matt Sykes

• Understanding your ICP (ideal Customer Profile) so that your lead-gen strategy is attracting the clients you want to work with.
• Building a sales process to attract your ICP.
• How to take a SQL (Sales Qualified Lead) and convert it into a sale.
• Creating proposals that close
• Effective follow up to reduce deal time
•  How to get referrals

About Matt Matt Sykes is founder of Sales Training company Salescadence. Which centres helping individuals and the organisations they represent to sell more effectively by eliminating the behaviours that make selling difficult.  He does this via team sales training and 121 coaching sessions. He has clocked up over twenty-five years of sales experience across a variety of industries and roles, ranging from global corporate B2B relationship management through to owner/startup lead generation and worked across various sectors including media, recruitment, technology and packaging. He hosts The Salescadence Podcast and has written two sales books; ‘Sales Glue’ (2nd edition) links the world of Sales and Psychology and ‘Converted’, shares the exact sales process steps that helped me increase sales by 350% in just 24 months for an outsourced service business. A true Sales Guru. http://www.salescadence.co.uk/