Event: Co.next Mastering your brand with Yawn Marketing

Brand, strategy and positioning: A crash course

What is a ‘brand’? (hint, it’s everything).

A look into the four ps of marketing beyond promotion, namely, product, price and place, and the four cs: customer, culture, company and competition. Dive into unique value vs relative difference of your brand vs the competition.

This will be an active session with lots of discussion – bring along your brand challenges – and the sharing of resources from brand and strategy leaders globally. 

Agenda Delegate’s arrive 11.45 & the event will close at 14:00, A light lunch and refreshments will be provided during masterclass.

About our Presenter, Rob is Head of Creative Strategy at Yawn. Rob previously headed up Marketing at global product and service design company Foolproof, working to bring the people, their thoughts and the work they did for the agency to life.

Today, Rob works on the strategy and positioning of clients from green accountancy practices to zero alcohol gut health tipples and beyond.   

Tickets go on sale 1st October from 8am.