Event: Chamber Webinar – Increasing Revenue Through Customer Segmentation

One of the costliest pursuits a business can undertake is the search for more customers. From entrepreneurial beginnings through to established businesses, many are naturally drawn to these “exciting” exercises. What if, we could increase our revenues without the need to dramatically increase conversion costs or overheads? What is more, we can do it without taking on unnecessary risk.

In this one-hour presentation, which includes a question and answer session, we look through simple tools that will help any business leverage their current opportunities and de-risk future endeavours.

This webinar will cover:

• Finding potential sales in the data
• De-risking product development
• Effective market expansion

About the presenter

James Adams is the lead consultant at Norfolk based boutique management consultancy firm Akcela. James started his career on the early in career programme at Fortune 200 US company, holds an MBA from the UEA alongside a post graduate diploma in professional consulting. James’ career has seen him work alongside companies such as McDonalds, Starbucks, Vauxhall, Tesco, Electrovert and Foster Refrigerator managing consultancy projects in throughout Europe, China and USA.

About Akcela

At Akcela, they believe in working with businesses who are committed to growing and developing to achieve their full potential. Their team of trained management consultants are focused on supporting, guiding, and bringing expertise that enables this growth. Through engaging Akcela, their clients have achieved increased productivity, staff motivation, revenue and ultimately profits.