You can have great products, friendly service and active social posts, but do your enquiries, bookings and sales feel lower than they should be?
Often, the issue isn’t effort; it’s the state of the website behind it. If pages are slow, awkward on a phone or hard for Google and other search engines to understand, your marketing won’t deliver the results you hope for.
Before adding more content or launching new campaigns, give your site a quick health check. Fixing the basics first helps people find you and makes it easier for them to get in touch, book or buy.
Check 1: Google Indexing – can your pages be found?
What to look for: Your key pages appearing in Google search results.
Simple check: Type site:yourdomain.co.uk into Google. Do your important pages show?
Typical fixes: Submit a sitemap to Google Search Console, remove accidental ‘noindex’, fix pages incorrectly blocked by robots.txt, and resolve crawl errors.
Check 2: Site Speed – fast pages keep visitors
What to look for: Pages that hesitate before showing.
Simple check: Load your homepage and a couple of other page types on a phone. If it isn’t usable within three seconds, it’s likely too slow.
Typical fixes: Compress large images, remove heavy add-ons, trim unused plugins.
Check 3: Mobile-Friendly Website – easy to read and tap
What to look for: Small text, cramped buttons, overlapping sections.
Simple check: Browse your main pages on a phone without zooming. Can you read and tap comfortably?
Typical fixes: Bigger text and buttons, clearer spacing, simpler layouts.
Check 4: HTTPS Security (SSL) – trusted by customers and search engines
What to look for: A padlock next to your web address.
Simple check: Does your site start with https:// and show a padlock?
Typical fixes: Install or renew an SSL certificate so visitors and search engines trust your site.
Check 5: Tracking Setup – GA4 and Google Search Console
What to look for: Basic visibility of visits, popular pages and search performance.
Simple check: Can you see recent traffic in GA4, and is your site verified in Search Console?
Typical fixes: Set up GA4 and Search Console, link them, and make sure your main reports show what you need to know.
Need Our Help?
At ATK Digital Marketing, we ensure these foundations are in place before investing in wider SEO, ads, email or social campaigns. Contact us to find out how we can help.
