This session will be delivered by Huw Sayer, Business Writers Ltd. Do you find business writing a challenge? Are you struggling to pick the right words for your ideas? Would you like your copy to be more engaging and persuasive? Then this workshop is for you.
Aims:
Our aim is to show you how to make your words work harder. This isn’t a grammar or spelling lesson – or an SEO class. Instead, we’ll focus on your audiences, how to write for them and what to say.
Learning Objectives
How to write so your audience will read and understand.
How to build your brand’s credibility and authority.
How to generate ideas and develop an authentic writing style.
Who should attend:
You should attend this session if you have to write brochures, press releases, newsletters, articles and blogs. It will also help you manage external writers. You’ll also get a FREE copy of the Business Writer’s guide: ‘Discover the 19 secrets of successful business writing.’
About your trainer:
Huw is a director and co-owner of Business Writers Ltd, a communications consultancy with clients in the UK and Europe. He has spent over 25 years in marketing and corporate communications. He uses this experience to help clients create engaging conversations with buyers, suppliers, employees and investors.
Testimonials:
“Very informative and engaging workshop”
“Very enjoyable, engaging and inspiring training. Lots to think about and act upon”
“The content and the way it was presented was excellent”
In this session, we will cover Time-Management and offer some strategies to be more effective. What we mean by Time-Management? In this context the great Peter F Drucker captures it all;
“Efficiency is doing things right; effectiveness is doing the right things” – Peter Drucker
What you will learn
This course aims to improve productivity by:
Giving delegates at least 8 tools and techniques they could implement straight away to improve their effectiveness.
Working with delegates on their live and current tasks to ensure learning is implemented immediately
Who should attend?
Anyone who feels that they are not managing their time effectively. If you get to the end of a day / week and wonder what you actually achieved today, this one’s for you.
About Ian Hacon
Ian is the founder of Energise Me and is on a mission to Energise 10 million people by helping them unlock their performance through wellbeing, purpose and great leadership skills. Ian originally trained as a Chartered Accountant, was a CEO of very successful company and has held many board positions, including President of the Norfolk Chamber. He’s a qualified coach and trainer.
Testimonials:
“Good practical tips that I can put into practice straight away”
Is your business ready for Brexit? Are you a customs agent? Or does your company use customs agents and intermediaries to help you trade with the EU?
If so, you need to know how to meet customs requirements fast and efficiently after the UK leaves the EU. There will be new processes to follow and new forms to complete. We can help. Our training will highlight what you need to know to be able to accurately complete a simple customs declaration.
Audience
Anyone who needs an understanding of Customs regimes and how to complete a Customs declaration form. There are no pre-requisites for this course.
Course content is based on the following topics:
• Introduction to Trade • Business Responsibilities • Export process • Import process • Valuation – explanation of the main methods and their application • Classification – determining the use of commodity codes • Using Customs Procedure Codes – use of appropriate CPCs • Export and import controls • Reliefs • Preferences • Customs simplified procedures – explanation of procedures and benefits
Course Objectives
• Demonstrate the gathering of information to complete a customs declaration using various example scenarios, covering both export and import, enabling learners to feel confident in their approach to their own declarations • Explore a number of typical problems and common errors when completing declarations, increasing their ability to apply best practice • Improve confidence and provide reassurance through an opportunity to bring specific questions or issues to the attention of the trainer
Assessment: no formal exam will be taken however delegates will get to complete simulated forms to ensure they can complete simple customs declarations correctly.
You may be eligible to claim up to 100% of the training course cost back from HMRC. You can find out more if your business is eligible, how to register and submit an application athttps://www.customsintermediarygrant.co.uk/
In this short session we will share our advice on how best to identify opportunities for organic growth, and identify and mitigate barriers to growth.
Aims: • Understand why is listening to the customer so important? • Undersand what customers actually buy? • Understand (organic) growth as creating, delivering and capturing more value. • Understand Value versus Waste in the work cycle.
Learning Objectives • How to understand a customer’s needs and wants and create ‘perceived’ value for them. • Be able to utilise several simplistic but thought-provoking tools, to identify both opportunities for, and threats to growing your business. • Understand costs and what you customer will and will not pay for. • Be able to identify and eliminate wastes in your business. • How to work smarter rather than harder and realease capacity for growth. Who should attend:
Anyone who wants to start a journey of acheiving sustainable year-on-year organic growth. About the presenter: Steve’s subject knowledge is based on over 30 years experience in manufacturing, predominantly in the Aerospace, Defence and Automotive sectors, as well as several other commercial companies. Practical, hands-on experience in senior positions such as Supply Chain Manager, Head of Materials & Manufacturing, Operations Manager and Lean Change Agent is supported by key qualifications including MCIPS and MSc Procurement. Although Lean is perceived by many to be the domain of the manufacturing sector, Steve has proven that its core methodology of continuous improvement can be applied to just about any size and type of business, from the sole-trader upwards. He has demonstrated to many start-ups in recent years, the benefits an upfront continuous improvement approach can deliver in a very short time-frame, with minimal investment.
In this short session we will share our advice on how best to deal with customer service on social media.
Aims:
Why customer service is so important on social media?
How do customers view your brand and brand perception?
Dealing with negative comments the right way
Taking any potential complaints off of public social media platforms ASAP to private message, email or phone call.
How to deal with a PR crisis on social media
Learning Objectives
How To Deliver Outstanding Customer Service On Social Media
How To Avoid Potential PR Disasters Via Social Media
Who should attend:
Customer Service staff, Managers/ anyone who deals with customers or is in a front facing position.
About the presenter:
Eleanor’s knowledge stems from working directly with clients across many different industries on their digital marketing presence over the last 5 years, with social media being her specialty.
Eleanor has trained both small scale start-ups to large corporate businesses on departmental social media strategies, written social media and digital marketing audits and provided both face-to-face and webinar training for overseas clients.
She is fully Google Qualified and Bing Advertising Qualified which helps the team keep on the ball when it comes to the ever-changing digital landscape’
Do you know what an Incoterm is and which one you should use for your export? Used in sales contracts worldwide, Incoterms define the risks and responsibilities of a buyer and seller in an international sales contract.
A new version of Incoterms has been published in September 2019 for implementation in January 2020 and we have arranged for an update course to make the latest information available. The Incoterms® Rules are an essential business tool for international trade because they define the risk and cost responsibilities of each party when arranging loading/unloading of the goods, delivery, import export clearance and freight contracts. They may be used in contract negotiations, as a checklist for buyers and sellers and as a framework for international and domestic sales contracts.
What does it cover?
Introduction to Incoterms – what they are? what do they do?
The purpose of Incoterms
Incoterms® 2020
The structure and layout
The importance of understanding when delivery takes place and how that impacts on the transfer of risk between seller and buyer
Practical issues around Incoterms® – the pros and cons
Negotiating Incoterms
Who Should Attend? Anyone who is involved in International Trade such as: accounts, purchasing/buyers, freight forwarders, shipping, goods inward staff to name a few.
This full day course looks at the Incoterms® Rules will consider the general features of the rules and will examine each one. The principal differences between old and new rules and changing obligations of the parties will be highlighted.
Testimonials “Very good course. The speaker was well informed and helpful.”
“Well explained course. All my questions were answered. “
“Very informative. I even purchased a copy of the Incoterms book from the Chamber!”
Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.
One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.
Are you aware of the advantages of claiming inward and outward processing relief? Inward processing and outward processing are methods of claiming relief from Customs duties and VAT in some cases.
This half day course helps companies work through the process of applying for authorisation and informs you of the information required internally to ensure a good audit trail so that returns are completed on time.
Aims • Have an understanding of the advantages of claiming IPR and OPR • Understand the customs regimes and the ‘Tariff’ • Know what documentation is required to claim IPR and OPR • Learn what commodity and procedure codes are and where to find them • Know how to work out customs duties
Who Should Attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, goods inward staff and many more.
Testimonials “I have a much better understanding of inward and outward processing.”
“I now know how to apply for authorisation and have a better understanding of the procedures involved with inward and outward processing.”
Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.
One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.
What could you do with 20% more energy? Would you get more work done or even do better work? Would you get more time to focus on the most important things? Would you see more of the family?
Maybe even make time for that exercise you planned to do? Whatever the answer, Ian will give you some easy to implement tips to give you that extra boost you need to be more successful. The session will consist of Ian’s 10 favourite energy boosters, followed by a short implementation workshop to help you embed the top 3.
Learn the basics. Learn what you need to do to start SEO campaigns
Who should attend:
Anyone involved in marketing their company who wants to gain the basic knowledge about SEO
Bio about yourself:
Mark Ellaway from BigFork has worked in digital marketing for nearly 20 years and has experience in helping organisations of all sizes improve their digital marketing.
Summary: Blogging for Business Are you thinking about launching a blog for your business? Not sure if it’s worth your while? Maybe you’re not seeing the results you’d hoped and you’re not sure what to do next. This 60-minute session will introduce the basics of blogging, how to get started and how to develop an audience.
Learning Objectives:
– Understanding the benefits of blogging – Defining your objectives – Finding your niche – Building a content calendar – How to get started – How to grow your audience
Who should attend: Anyone planning to start a business blog, or wanting to develop their content.
Bio about speaker: Lucy Mowatt is a content marketing consultant and the founder of Method Marketing. She has produced content for a wide variety of channels, including magazines, brochures, websites, social media and PR, with a specialism in long-form articles.
Negotiation is something that everyone does every day. It happens within all business areas, internal & external, e.g. within a team or with a customer and/or a supplier. Sometimes people do not know that negotiation is happening until it has happened.
Very few people in business have had any training on the ‘how to’ of negotiation. In this 60 minute session you will learn to become more comfortable and prepared when negotiating, and therefore better outcomes can be achieved.
Interactive and fun, this session provides all attendees a great opportunity to practice negotiating. There will be two different types of negotiations during the workshop.
Additionally, this session provides all those who attend the opportunity to interact, ask questions, learn more about how to negotiate better and improve their skills.
AIMS
Most people do not manage a negotiation, the negotiation manages them.
Participants will leave with insights and tools that will help them to become better prepared and be better able to participate in a negotiation. When you are better prepared likelihood is you are more effectively and efficiently.
LEARNING OBJECTIVES
Many people find that negotiating is an uncomfortable position to be in and they avoid negotiation as this is seen as confrontational. This session will help you to understand why you are uncomfortable and what you can do to become more comfortable and prepared.
Be better prepared to negotiate.
Help participants to become more comfortable with negotiating.
Understand why you do not get what you want, when currently negotiating.
Walkaway point – why you need to know this before the negotiation commences.
Opening point – why you need to know this before the negotiation commences.
WHO SHOULD ATTEND
This educational session is suitable for business owners, sole traders, managers of people, buyers, sales people, sales managers, sales directors, HR and finance professionals.
Anyone who negotiates anything with anyone will find value in attending this workshop. If you wish to manage a negotiation and not let a negotiation manage you.
BIO ABOUT TREVOR BURFIELD
From Pepsi to Goodyear, Trevor Burfield has learnt the art of selling and built a successful international career on winning with the customer. After three decades of selling he’s now applying his knowledge and skills to developing talent in a range of organisations. He’s built a reputation for being an engaging and energetic trainer. Over 1,000 sales professionals have now benefited from Trevor’s coaching, mentoring and guidance.
Trevor’s experience spans selling to customers ranging from corner shops to global giants such as Toyota and General Motors. His expertise in customer relations, mastering complex negotiations and delivering customer service excellence means he is now in demand as a trainer, specialising in building sales capability across a range of diverse organisations.
His focus on win-win outcomes is driven by the mindset of defining key differentiators and how to maximise revenue.
He calls this “Managing a Negotiation”.
As a proud East Anglia based business professional, Trevor is looking forward to a fast paced, enlightening workshop exchanging knowledge and tips with fellow local entrepreneurs and businesses.
TESTIMONIALS:
After attending negotiation courses organised by and given by Trevor I can honestly say that it has changed my whole way of thinking and took me down a path I would never had trodden. I can wholeheartedly recommend the type of negotiation training that Trevor gives to really make an impact to whoever receives it.
Summary: Social media has huge potential to reach your target audience, but all too often businesses take the opportunity to bombard potential customers with their pitch, rather than creating a customer-centric approach to their social media interactions.
Today, customers are on a complex journey involving a variety of online interactions with a company or brand before they actually come around to buying a product or service. For that reason, it is essential for businesses to adopt engaging social media strategies to nurture potential customers through those touchpoints.
Social media is fantastic place for customers to learn about your brand, values, products and services,and while social media isn’t all about selling, social selling can work for your business with a strong strategy in place.
This workshop is designed to help younavigate the social media buying journey of your customers, learnhow to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales.
Most importantly, you’ll learn how to measure your activity andmake sure that social selling is working for you.
Aims:
Demonstrate the power of effective social selling techniques
How you canput yourself in your customers shoes
How to nurture leads and customers throughsocial media
Dos and don’ts of social selling
How to plan and keep track of your activity
Learning Objectives:
Understanding how social selling can grow your business
How to improve your social selling techniques
How to match your social media strategies to your customer base
How to measure your social selling success
Who should attend:
This course is suitable for anyone that uses social media as part of their job role. Whether you are a business owner, work in sales or marketing, this workshop will show you the value of effective use of social media to attract, engage and convert leads into sales – in the right way!
Bio about speaker:
Ellie Bougie-Smith
Ellie is a Google certified Digital Marketing Manager and professional speaker with experience executing digital marketing & social media strategies, as well as upskilling teams, individuals and organisations on the latest digital trends.
In her role at SocialB, Ellie manages a digital marketing team who deliver strategic digital and social media services, working closely with clients to establish their online objectives and utilise a range of digital and social media channels to profitably grow their businesses.
In her five years at SocialB, Ellie has worked with a range of clients from small scale start-ups to global brands including Alpro, Feefo, and Pyrex. She has delivered training for members of the Department of International Trade and has delivered talks on marketing and social media trends at large-scale retail events such as PURE London, and GLEE Conference.