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The Three Business Multipliers every business needs to develop to increase the number of enquiries, convert a higher percentage into paying customers and ethically maximise their returns from existing customers too. Use Eight Business Boosters which can transform any business, none of which cost any money.  The session will explore all of these areas in detail and you will be able to take away an action plan that you will be able to implement. This Session is run by Neil Foley from Business Growth Club.   3 top tips you’ll walk away with:

• How to generate more enquiries
• Convert a higher percentage into paying customers
• Earn more from your existing customers – ethically.

About Neil:

Neil has run his own business for over 20 years and specialises in helping micro and small business owners who are looking to grow, using proven techniques that are easy to implement and exceptionally cost effective.  He has delivered over 130 workshops on just this topic alone.  Awarded a MBA from the University of East Anglia in 2011. In 2015 Neil created the Business Growth Club, taking his knowledge and expertise online, recognising more of us want the flexibility that a mixture of online and offline learning can offer. The Business Growth Club operates as a social enterprise, aiming to help small business owners throughout Norfolk, Neil’s home county.

This session will cover how to best approach identifying, assessing and reducing the risks to your business posed by the numerous Cyber Threats that exist today, and into the future.  We’ll also discuss how Cyber Security crosses over with data protection, with a close eye on GDPR, and dispel some common myths and misconceptions about Cyber Attacks, Antivirus and the Cloud. This session is run by Darren Chapman from CyberScale.

Top tips you’ll walk away with:

• How to manage passwords better, and why
• How the “big hacks” might affect you
• 4 key ways to reduce your risks

About Darren:

I started my IT journey over 20 years ago at Norwich Union (as it was then), and over the last 20+ years I’ve been involved with various aspects of IT security covering areas like Antivirus, Encryption, Audits, PCI/DSS, infrastructure and endpoint security, firewalls and training. I’ve spent the last 10 or so years providing consultancy nationally and internationally to large enterprises, and running consultancy teams for software companies involved the in the security and virtualisation space.  I’m now focused on bringing some of that experience to the local SME market in East Anglia.

This training will help members to increase their understanding of the barriers disabled people face in entering employment and in the workplace. This will help members ensure they are offering a work place that is inclusive and creating a diverse workforce which will benefit companies and organisations.

You will learn:

This training will help members to increase their understanding of the barriers disabled people face in entering employment and in the workplace. This will help members ensure they are offering a work place that is inclusive and creating a diverse workforce which will benefit companies and organisations

3 top tips you’ll walk away with:

• Understanding some of the barriers disabled people face in entering employment • What an inclusive workplace looks like • Some useful resources to support employers 

In this session Julia Ajayi, Scope will be your host.

About Julia

Julia Ajayi has been working at Scope for over two years as the Community Engagement Programme Manager for the Local People Programme. This programme is funded by The Peoples Health Trust and works in five locations across the UK including West Norfolk.  The programme engages disabled people and their families to identify local issues that are important to them and provides support to help people take action.

Julia is passionate about ensuring that disabled people are fully included in society and before working at Scope Julia led Headway Hertfordshire, providing support to people with acquired brain injury. She continues to be involved with Headway as a trustee. Julia has also spent many years working overseas and is now living with her family in the village that she grew up in.

In this session, we will cover Time-Management and offer some strategies to be more effective. What we mean by Time-Management?  In this context the great Peter F Drucker captures it all;

“Efficiency is doing things right; effectiveness is doing the right things” – Peter Drucker

What you will learn

This course aims to improve productivity by:

• Giving delegates at least 8 tools and techniques they could implement straight away to improve their effectiveness.
• Working with delegates on their live and current tasks to ensure learning is implemented immediately

Who should attend?

Anyone who feels that they are not managing their time effectively. If you get to the end of a day / week and wonder what you actually achieved today, this one’s for you.

About Ian Hacon

Ian is the founder and Chief Dorothy at Yellow Brick Road. Yellow Brick Road is on a mission to Energise 10 million people by helping them unlock their performance through wellbeing, purpose and great leadership skills. Ian originally trained as a Chartered Accountant, was a CEO of very successful company and has held many board positions, including President of the Norfolk Chamber. He’s a qualified coach and trainer.  

First impressions count! If you “google” yourself, your LinkedIn profile often shows up at the top of search results. Are you making the right first impression?

How do you build your reputation? How do you find more leads for your business?

How do you decide who to connect with? Is it really possible to attract prospects to you?

In this workshop we will cover all of these points – plus lots more. You will have a chance to work on your profile, and then learn some simple tips and tools that allow you to make the most of LinkedIn – and save time.

What will you learn?

In this interactive session you will:

• Work on your personal LinkedIn profile to create a great first impression
• Learn ways in which you can generate leads for your business
• Learn how to increase your brand awareness and be seen as an expert

Who should attend:

Business owners, managers, directors, and anyone who is in a sales or marketing role and who wants to use LinkedIn more effectively to promote their business.

About Sara

Sara Greenfield owns Bright Yellow Marketing, a social media specialist based in Wymondham and Norwich. She has been using social media since before the recession and has published books about LinkedIn and Twitter, reaching #1 in the UK Amazon sales & marketing kindle book section. With a background of 16 years in the law (as a partner in a top 100 London firm) and 12 years in sales and marketing, running her own Norfolk businesses. 

First impressions count! If you “google” yourself, your LinkedIn profile often shows up at the top of search results. Are you making the right first impression?

How do you build your reputation? How do you find more leads for your business?

How do you decide who to connect with? Is it really possible to attract prospects to you?

In this workshop we will cover all of these points – plus lots more. You will have a chance to work on your profile, and then learn some simple tips and tools that allow you to make the most of LinkedIn – and save time.

What will you learn?

In this interactive session you will:

• Work on your personal LinkedIn profile to create a great first impression
• Learn ways in which you can generate leads for your business
• Learn how to increase your brand awareness and be seen as an expert

Who should attend:

Business owners, managers, directors, and anyone who is in a sales or marketing role and who wants to use LinkedIn more effectively to promote their business.

About Sara

Sara Greenfield owns Bright Yellow Marketing, a social media specialist based in Wymondham and Norwich. She has been using social media since before the recession and has published books about LinkedIn and Twitter, reaching #1 in the UK Amazon sales & marketing kindle book section. With a background of 16 years in the law (as a partner in a top 100 London firm) and 12 years in sales and marketing, running her own Norfolk businesses. 

Did you know that you can use Twitter to locate potential customers based on their tweets? Of all the social media platforms, Twitter is one of the most versatile to use. No need to have any prior connection, Twitter allows you to connect easily with potential customers and suppliers. There is an abundance of tools to help you listen out for conversations and find followers as well as promote awareness of your brand.

This workshop will provide you with the tools and knowledge to confidently and efficiently use Twitter for your business. Bring your laptop to this interactive session with Social Media specialists Chris and Sara Greenfield, and work on your own Twitter profile for immediate results.

Learning Objectives

1.    Ensure your Twitter profile is set up correctly

2.    Learn tips and tricks to promote your account and increase engagement

3.    Learn how to create engaging content using free online tools

4.    Learn how to listen out for conversations with potential customers

Who should attend:

Anyone in business who is already using Twitter and is familiar with the basics, but wants to learn more. 

About your trainers:

Chris and Sara Greenfield own Bright Yellow Marketing, a social media business based in Wymondham and Norwich. They have been using social media since the early days and set up their social media business in 2013. With over 12 years’ experience in sales and marketing, running their own Norfolk businesses, they have a firm understanding of both corporate needs and those of local small business owners.

This session aims to give you the basic knowledge about how financial controls work in a UK organisation including P & L Statements, Balance Sheets and Cash Flow. The starting point is to understand the saying: “Turnover is vanity, profit is sanity and cash is king!” and how finance is distributed in a business. A highly interactive session delivered in a brain friendly way!

Who Should Attend?

Junior managers, business owners and anyone who needs a basic understanding of finance.

What will you learn​

You will review the Profit & Loss account (P & L) and how this is utilised by management to monitor costs, margins and profit. You’ll also look at the fundamentals of a company balance sheet with some worked examples to give a clear understanding. 

Learning Objectives:

1. Understand a P & L account in a business.
2. Understand how a balance sheet works.
3. Understand and control cash flow in a business.
4. Understand some key financial terminology.

About Julian Hammond 

Julian Hammond is the principal of TIPS for Good Management, a personal, team and business improvement service based near Dereham. Julian has delivered training courses all over the UK, the Far East, USA and Europe. A popular subject is finance for the non-finance manager which Julian has delivered to many audiences as part of TIPS management and leadership programmes. Often these sessions have been for a CMI (Chartered Management Institute) Level 5 qualification which TIPS for Good Management is an approved centre.

‘Simple approach with relaxed atmosphere.’  ‘ Very informative and useful, Can’t wait to put it into action.’

This session shows you the benefits of Corporate Social Responsiblity (CSR) and ways of getting involved including what CSR leads you want to consider in making your decisions about which organisations to partner with. This session is run by Rebecca White from Your own Place CIC.

Top tips you’ll walk away with:

• That CSR affects the bottom line
• CSR done well really can make a difference in the local community
• CSR doesn’t have to be complicated 

About Rebecca:

Rebecca White is the CEO and Founder of Your Own Place.  As a social entrepreneur, ex-local authority commissioner for social services and qualified secondary school teacher, Rebecca has years of experience working with young people in a variety of settings. Rebecca exemplifies the successful combination of business minded, policy-lead strategic and third sector experience. What really drives Rebecca is social inequality and finding new entrepreneurial, financially sustainable and people-lead solutions to addressing it.  She says that ‘by the roll of a dice a person’s life chances are dramatically altered.  Homelessness is just one manifestation of social inequality. Our neighbours, solicitors, businesspeople, teachers and members of the public are our biggest asset.  If we can effectively leverage this people power into social action in the most impactful way possible we can go some way to supporting those that need it most whilst benefiting ourselves too’.

This useful session for employees and managers explores the risk of unmanaged stress and how it links to mental health problems.  Identifying the early signs of stress and having open communication between employees and managers is vital in creating healthier and more productive workforces. Sandra Flanagan from Prosper Wellbeing will provide practical advice about how to build personal resilience. Top tips you’ll walk away with:

• Early interventions and personal awareness can reduce work related stress
• Appreciation and positive communication improves interpersonal relationships
• Raising awareness of mental health issues and eradicating stigma is in everyone’s best interest.

About Sandra:

Director of Wellbeing at Prosper Wellbeing, Sandra Flanagan is passionate about improving mental wellbeing within East Anglia. Sandra has 15 years of experience working as a Senior Manager and Deputy CEO at Norwich Mind, Norfolk’s leading mental health charity.

She has implemented projects within Mental Health and Social Care and found success frequently focused on building strong resilient teams.

With over 1.37 billion daily active Facebook users worldwide, and users spending an average of 20 minutes on Facebook on each visit, Facebook cannot be ignored Many businesses are already using Facebook but worry about a lack of knowledge. This workshop will provide you with the tools and knowledge to confidently use Facebook for your business, and save time. Bring your laptop to this interactive session with Social Media specialist and author Sara Greenfield, and work on your own Facebook page for immediate results.

Learning Objectives

1.    Ensure your Company Facebook page is set up correctly

2.    Learn tips and tricks to promote your page and increase engagement

3.    Learn how to create engaging content using free online tools

4.    Learn how to use live video

5.    Pick up tips on how to run Facebook Ads – these can be highly targeted and cost-effective

Who should attend:

Anyone in business who has already set up a Facebook page and is familiar with the basics, but wants to learn more. 

About your trainer:

Sara Greenfield owns Bright Yellow Marketing, a social media specialist based in Wymondham and Norwich. She has been using social media since the early days and set up her social media business in 2013. With a background of 16 years in the law (as a partner in a top 100 London firm) and 12 years in sales and marketing, running her own Norfolk businesses, she has a firm understanding of both corporate needs and those of local small business owners.

Do you know and understand the stages involved with making an export? Processes and requirements are changing all the time and keeping up to date is vital to ensure you are doing things right.

This full day course looks at the whole export function from what an export is to the processing and selling of products overseas. Perfect for a new member of staff and experienced staff who want to keep up to date.

Aims • Be aware of what is in a sales contract and purchase order • Understand why Incoterms® 2010 are used in an international sales contract • Why, as an exporter, you must be aware of embargos and sanctions on countries • Know the types of goods that are typically controlled with export licences • Know the advantages of using freight forwarders • Why it is important to ensure the commodity code is correct • Understand the reasons for accurate export documentation • Where to go for sources of information

Who should attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, marketing, customer services, goods inward staff and many more.

Testimonials “A better understanding of exporting and more!”

“A great understanding of exporting. The course is very informative and I am walking away with a lot more knowledge.”

“A really good course to begin with. I am new to export and this covered the whole process. I can’t wait for my next course.”

Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.