Profile

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Mike Keenan

With nearly 20 years’ experience in the private security industry, I began my career working in nightclubs, licensed venues and major events across the UK. After gaining my SIA licence in 2007, I developed a strong foundation in frontline operations and management, building a reputation for professionalism, safety, and excellent customer service.

In 2017/18, I chose to pass on my industry knowledge by completing the Award in Education and Training, alongside achieving Level 3 qualifications in Conflict Management and Physical Intervention. This marked my transition into training, where I have since delivered SIA-approved courses across Norfolk, Suffolk, Essex and nationwide, supporting hundreds of learners as they start and progress in their security careers.

Before founding MJK Training, I served as Training Centre Manager for MIMAS Training, gaining extensive experience in quality assurance, compliance, and running an approved training centre to awarding-body standards.

Today, through MJK Training, I provide high-quality SIA and first-aid training that is professional, compliant, and grounded in real-world experience. Every course is designed to give learners not just a qualification, but the confidence, competence, and practical skills needed to succeed in a demanding and ever-evolving industry.

rob

A seasoned marketing professional with 15+ years of expertise specialising in B2B marketing disciplines. Excels in digital marketing, also demonstrating exceptional proficiency in areas such as brand management, market research, and strategy.

Shows an acute understanding of consumer behaviour and market dynamics, developing and executing comprehensive strategies. Excellent communication skills used to support customer requirements and build strong relationships with key stakeholders.

Demonstrates high standards and strong problem-solving capabilities used to alleviate risks and issues, allowing projects to meet budgets, deadlines and targets.

Identifies trust as a fundamental marketing trait establishing credibility, building customer loyalty, and facilitating long-term relationships; ultimately, driving business success.

By 2026, the traditional search landscape has been disrupted. Decision-makers now use AI assistants to filter, verify, and recommend service providers. If your business architecture isn’t optimized for Generative Engines, you are effectively invisible to the most lucrative 40% of the market.

I developed the First Answer® Protocol—a proprietary framework designed to move established businesses from being “searchable” to being “The Only Recommendation.”

As an AI Citation Architect based at Hardwick House, Norwich, I help high-value regional firms secure their status as the definitive answer for their sector.

Strategic Capabilities:
Generative Engine Optimization (GEO): Moving beyond traditional SEO to influence how LLMs (ChatGPT, Gemini, Claude) perceive and recommend your brand.

Knowledge Graph Alignment: Synchronizing a brand’s digital footprint across verified “Truth Sources” to build maximum AI Confidence Scores.

Technical Citation Architecture: Implementing specialized llms.txt and Advanced Schema to “feed” AI models the exact facts, data points, and credentials they need to cite your business as the market leader.

Competitive Displacement: Identifying and closing the “recommendation gap” where national brands currently overshadow superior regional specialists.

The Exclusivity Model:
I represent one authority per sector per region. I operate on a strict Search-Term Exclusivity basis; once a category is secured for a client, it is closed to all other firms in that territory.

Current Focus: Securing “First Answer” status for market leaders in East Anglia.
HQ: Hardwick House, Norwich.

Ready to secure your territory?
Let’s discuss how the Protocol can protect your market share in the AI era.

📩 [email protected]

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