Profile

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WHAT I DO

So you’re doing all the marketing…posting regularly, trying different ideas, maybe even working with freelancers or an agency…but it’s not delivering the results you expected. That’s where I come in.

I work with businesses as their Outsourced Head of Marketing; bringing structure, strategy, creative campaigning and senior-level thinking without the cost of a full-time hire. With over 20 years’ experience across agencies, in-house roles, and consultancy, I step into your business and take ownership of the bigger picture – so your marketing starts working properly.

HOW I WORK

I don’t just “do marketing”. I help you:

* Get clear on what actually drives leads and growth

* Build a focused, realistic marketing plan

* Oversee campaigns and activity

* Manage internal teams, freelancers, or agencies

* Keep everything aligned and moving forward

WHO I WORK WITH

*Business owners investing in marketing but not seeing consistent results

* Growing businesses that are not quite ready to take on a full-time Head of Marketing, but may have a marketing junior

 * Founders who have outgrown doing it themselves

* Teams who need senior direction; not more random activity led by freelancers or agencies that don’t quite understand the business

HOW TO WORK WITH ME

Most clients start with a focused strategy session before moving into ongoing support as an Outsourced Head of Marketing. This ensures we’re clear on priorities, opportunities, and how best I can support you.

If you’re ready to get results from your marketing; feel free to message me or book a free initial chat. No strings!

07506 209891 [email protected]

About Me 

Business Director and Co-Founder at R13, where I focus on strategy, supporting our team, building relationships, and driving growth — both for our business and the people we work with.

Despite my youthful appearance (!), I’ve built up more than 20 years of recruitment experience, and I’m still going strong. Connecting the dots is where I thrive — bringing together people who can genuinely add value to one another, not just in recruitment but across the wider business community too.

Helping people is what gives me my buzz (alongside coffee…). I’m incredibly proud to support our EPIC business community as they grow their teams, while also helping hundreds of people make meaningful career transitions.

I love conversations around hiring, business growth, organisational structure, succession planning, employer brand, careers, insights, and all things people-related. Outside of work, I’m equally happy chatting about Norfolk’s food and drink scene, travel, nature, art, comedy, psychology, true crime… the list goes on 😉.

I’m also a Board Member for Co.Next, supporting and guiding young professionals across Norfolk.

Away from work, I’m mum to one fabulous little boy, wife to one sympathetic husband, and pet mum to three cats and two dogs — all based in the beautiful Norfolk countryside.

If you see me, come and say hello — I’m always happy to talk about pretty much anything, or feel free to connect with me here.

RA

Effective leadership at all levels is the differential in the most successful organisations. Good leaders can inspire, drive, co-ordinate, engage, empower and enthuse their followers to great things. The followers become the leaders and the cycle continues. It stands to reason then that the impact of poor leadership on organisations is dramatic and costly.

So what is leadership? What does it mean to be a leader? How do we change? What skills do we need to nurture and develop our people? How can we encourage and grow leadership in our organisations?

Get in touch to discuss the answers to these questions and see how we can help you realise and achieve your full potential.

Unashamedly fascinated by businesses and brands – how they look, what they say and the experiences they create. I’m privileged to work in this field, running a design agency called Naked – driven to help local and regional companies find confidence in their brand and marketing, and ultimately achieve more.

 Naked creates distinct brand identities, eye-catching creative visuals and engaging digital solutions. We’re a small, skilled team, passionate about our craft, our clients and our stripped-down and straightforward approach to doing great work.

I am a Commercial Director with over 20 years’ experience helping businesses achieve sustainable growth through strategic leadership, commercial development, and people-focused solutions.

Working across SMEs, national, and international organisations, I specialise in building strong client relationships, strengthening market presence, and identifying opportunities that drive long-term business success. I combine commercial acumen, strategic thinking, and a practical, hands-on approach to deliver measurable impact for both clients and the organisation.

As part of the senior leadership team at MAD-HR, I play a key role in supporting the company’s commercial growth, brand positioning, operational performance, and client engagement strategy. My expertise spans business development, relationship management, organisational growth, and customer experience, ensuring we deliver a consistently high-quality service that aligns with client needs and business objectives.

I work closely with Business Owners, Managing Directors, Finance Directors, and leadership teams to understand their challenges and develop practical, commercially focused solutions that support growth, performance, and long-term success. Through MAD-HR’s outsourced HR, Learning & Development, training, coaching, and strategic consultancy services, we help organisations build high-performing cultures centred around strong leadership, employee engagement, and continuous improvement.

I am passionate about helping businesses succeed by aligning strategy with execution. I believe sustainable growth comes from strong leadership, engaged teams, and clear operational delivery that turns plans into action. At MAD-HR, we are proud to support businesses across Norfolk, Suffolk, Essex, and the wider East of England with a refreshing, commercially focused approach to HR consultancy. We challenge traditional methods, deliver practical solutions, and act as trusted partners to the organisations we work with.

Known for my energy, authenticity, and strategic mindset, I enjoy building lasting relationships and supporting businesses through growth and change. Whether leading strategic conversations, supporting service delivery, or representing the business externally, I bring enthusiasm, credibility, and a strong focus on making things happen.

Reach out to discover how the team and I at MAD-HR can support your business growth, people strategy, and leadership development goals.

Contact: Chelmsford 01245 410201 | Ipswich 01473 360160 | Norwich 01603 791256

Shane Julian is co-Managing Director and an Independent Financial Adviser at Brancaster House Financial Planning, where he helps individuals, families and business owners make confident, long-term financial decisions. With a 19-year career in financial services, which began at 16, Shane has built his practice around transparency, education, and fostering long-term relationships to make professional financial advice accessible to everyone.

Shane was shortlisted and Highly Commended for Young Advisor of the Year at the Young Financial Planner Awards 2025, recognising rising talent and innovation in the financial advice profession. Under his leadership, Brancaster House has also been shortlisted for “Small Business of the Year” at the EDP Business Awards 2025, highlighting the firm’s impact and growth within the local business community.