How are you currently engaging with your customers to generate sales? Learn how to better understand what your customers are looking for!

According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies who offer excellent customer service – so how can we ensure our customers have a positive experience?

For further information, please contact Jordan at [email protected] 

A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.

Learn how to:

Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon

Course content:

Email Marketing and the law

Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses

Planning your email campaigns

Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance

Get your audience to open your email

Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything

Get your audience to react to your email

Writing effectively for email The smart way to use links Prominent call to action

Evaluate your performance

Understand campaign metrics Set realistic goals Understanding behaviour

Review of your campaigns

Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing

“I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”Matt Adamson, Swains PLC

Teas & Coffees will be provided.

*There is a cancellation fee with this ticket*

Please park in one of the public carparks.

Why network?

This workshop will be in two parts: a basic skills session, followed by an opportunity to put into practice new techniques in a supportive, live networking environment.

Where: The Business Library, 2nd Floor, Norfolk and Norwich Millennium Library

When: 6.00-7.00pm

Cost: Free. Booking required

Phone: 01603 774740

Email: [email protected]

Anglian Water are inviting businessses to a webinar from the East of England National Business Response Network. Peter Simpson, CEO Anglian Water, will be speaking about Business in the Community and how we are supporting the East of England during these challenging times.  Covid-19: East of England National Business Response Network Webinar Date: Tuesday 12th May Time: 10:30 – 11:30 Webinar Link: https://attendee.gotowebinar.com/register/698791722865806862 As the impact of the Covid-19 pandemic on towns and cities across the UK intensifies, the need to link business support to community need at the right place, right time and at the right scale has never been more urgent. Business in the Community (BITC), part of the Prince’s Responsible Business Network, with over 750 companies in membership, have launched the National Business Response Network to identify community needs across the UK and match them to the right business support. In the East of England, we are working with our Regional Board of business leaders who have risen to the challenge of identifying solutions to support community groups, schools, local authorities and others. They are meeting critical needs such as food provision, technology to enable people to stay connected, social care for vulnerable groups and professional support. This webinar will shine a light on success stories, looking at how we can continue to support communities in the East of England, helping them survive the immediate crisis and enabling them to recover and thrive in the future. During this webinar we will: •         Provide an overview of BITC’s National Business Response Network •         Share great examples of how businesses in the East of England have been delivering support directly to communities •         Hear from community partners on the challenges brought on by the crisis and the importance of the support they are receiving If you are unable to join the webinar but want to know more about the National Business Response Network, you can find out more HERE.

This is the 20th year of this event held in Santon Downham where you can take part in a3 or 9 mile walk or a 10 or 25 mile off road bike ride through Thetford Forest or a 19 or 35 mile on road bike ride. You can enter via our website www.each.org.uk/rideforlife or call 01953 666767 for an entry form. It really is a fun day with refreshments, stalls and entertainment on the village green and we are hoping to have 1000 participants again this year aimingto raise £50,000 through sponsorship to help care for and support life-threatened local children and their families.

Making things happen is hard isn’t it? It requires momentum, focus, goals, drive, motivation and a whole host of other abilities. Most importantly, productivity is a skill. It is a skill you can learn, and this session is all about taking steps in that direction.

We are all under a lot of stress right now. There is increased pressure in creating a new normal and pushing to remain productive. For some of us, now is not the time to worry about productivity, and there is nothing wrong with that. For others, however, focus and remaining productive helps us to deal with the challenges we face right now. This workshop is for you, if you want to keep productivity up and take the time to improve yourself, you are in the right place!

What We’ll Cover

In this session we’ll look at:

• What is productivity?
• Increasing our self awareness
• Quick wins and simple changes to make
• The long game and creating lasting change

The idea is you will have some simple things to put into place immediately, tactics which will impact your productivity quickly. For those of you who want to develop productivity as a skill we will start to look in more detail at creating a lasting productive mentality in ourselves.

Who is This Session For?

• Anyone working from home and struggling to remain productive
• Anyone overwhelmed in projects, emails and work
• Anyone who wants to get more out of the limited hours in the day
• Anyone who wants to free up more hours in their day

Delivered by Andy Narayn-Barrow from Hethel Innovation. Andy is the Deputy Innovation Manager of the Business Development Team and has worked in high demand environments for several years. From the daily pressure of working on set for TV, through to setting up and running two of his own businesses. Productivity is an obsession for Andy and the ability to improve ourselves constantly is something he has been working on for years.

Have you got an idea you want to turn into a reality? Using the Lean Startup Method, make it happen quicker, cheaper and more effectively!   Have you got an idea you’ve always wanted to turn into a business?   Perhaps something that will make yours and many other people’s lives easier?   But how can we start a successful business with limited resources and limited experience?   We can use the Lean Startup methodology, which seeks to create and test assumptions – allowing us to create a solution which perfectly aligns with our customers’ needs.

Starting a business can be daunting, especially when starting out alone or in a very small team. Activate has been designed to help you work through a plan of action in a more interactive and interesting way.

 

In our full series, which can be delivered on a 1-to-1 basis, or ‘in the classroom’ when normality resumes, covers the following:

• How to Articulate and Develop your Ideas
• Understanding your Customers
• Creating an Effective Product/Service
• Identifying and Mitigating Risks
• Building a Business Model

In this webinar we will introduce the key lessons of the Lean Startup method and how it can be used to develop ideas; relevant whether you’re looking to extend your product line, or starting a business !

 

“It was great, very galvanizing & useful. Thanks!”

“Really good course, very engaging + helped me focus my efforts”

“Great sessions, the trainers were involved and helped each of us with our journeys. Great helping others, helps to broaden & strengthen perspectives”

 

For more information please get in touch with Jordan Sharman: [email protected]

 

To learn more about Hethel Innovation and what we are doing to support the region’s businesses please click here.

Running a business today ischallengingto say the least. When you become an employer you find yourself in the minefield of employment law. Getting it wrong will not only cost thousands of pounds in compensation but will also attract some very unwelcome publicity. Employees are aware of their rights and are not afraid to exercise them!

We want to help you get it right and so this course is aMUSTfor anyone who wants toPROTECT THEIR BUSINESS.

We will cover:

What are the essential parts of employment law that you need to be aware of? What are the essentials that you need to have in place? What rates of pay will you have to pay? How do you recruit the right people? How do you get your new starters to add value quickly? How can you manage a difficult employee? How can you get the best out of your employees?

Teas & coffees will be provided.

*There is a cancellation fee with this ticket*

Parking is limited at Eastern Way and attendees are advised to arrive 10/15 minutes early to avoid any disruption to the course.

NAAME network. A network which has been involved in the rapid diversification of manufacturing towards PPE in East Anglia. James also runs his own business in his spare time and our ability to innovate and diversify is an important focus for him both at Hethel and elsewhere.

NAAME network. A network which has been involved in the rapid diversification of manufacturing towards PPE in East Anglia. James also runs his own business in his spare time and our ability to innovate and diversify is an important focus for him both at Hethel and elsewhere.