How do you grow a business without employing loads of staff, adding a couple of extra zeros on your prices or putting in hundreds of extra hours of work?
You create a Product Staircase.
A Product Staircase establishes the ‘Know-Like-Trust’ cycle that is essential to turn people who are interested in your products and services into customers.
It enables you to nurture your current clients and attract new customers by creating a staircase of products and services at different price levels. It also allows you to develop passive income streams that can make you money while you sleep.
In this session you will discover:
What is the product staircase and why do you need one?
The sales funnel – what it is, why you need one, where to start
The product staircase step-by-step
How funnel-driven automations will promote your product and services
About Kathy
Kathy Ennis is the Founder and Managing Director of LittlePiggy. She is a Business mentor and Coach who focusses on practical, applicable and achievable actions that make a real difference to any business. Kathy specialises in working with ultra-small businesses: solopreneurs, freelancers, coaches, consultants and side hustles. By focussing in the three, key areas of money, marketing and mindset, Kathy enables even the smallest business to move seamlessly from passion to profit.
Being a small business isn’t easy, especially when you are starting out and are going up against the established competition. In this webinar you will learn how to use tools and data to differentiate yourself from your competition.
The following presentation was given live as part of series of webinars produced by Archant, you can find details of upcoming seminars and further information on how we can help with your business marketing challenges at www.archanthub.co.uk/insightday
‘It is quicker if I just do it myself!’ How often have you said this to yourself… be honest! This might work in the short term but is unsustainable and can be a cause of stress and poor productivity. Effective delegation is how we empower and engage our employees. It is a phased process that takes thought, planning and commitment and in the long run provide you, your team and organisation with vastly improved results.
We all have to spend money with third parties in our businesses but the art is to make sure that this money is helping you work towards your business goals and not costing more than it needs to.
This introduction to Procurement focusses on practical steps on how to get started and improve your supply chain.
It’s in plain English and easy to follow, so you can get your supply chain powering your business goals.
We’ll look at how you distinguish between the ‘core’ products that are important to your business and the ‘non-core’ products that you need but don’t directly impact your customers. Then, we’ll look at different approaches for these products, including quick wins to get you on the right track.
Content / Takeaway
Course content:
Walkthrough of the full procurement cycle
Understanding the different types of external spend with suppliers
Strategies for how to work with suppliers to improve your supply chain
After this course, you’ll be able to:
Understand what you’re spending your money on, and why
Put together a plan for improving how you buy different products
Align your suppliers with your business goals and save money
When you register for your place, you will be sent a calendar invitation as confirmation of your place. The invite will include a unique link from Zoom for you to join the video call.
About the Speaker
Beth Seager, Independent Procurement Consultant of Espaze Ltd
Beth is an Independent Procurement Consultant who helps SMEs get a grip on their supply chain and save money.
She’s spent her career in procurement working on direct and indirect goods, including leading a procurement team for a busy international manufacturer. Now a Chartered professional, she runs her own consultancy firm and loves the challenge of solving a complex supply problem by working with the client’s team to create a tailored solution.
Outside of that, you’ll find her listening to Taylor Swift.
About Espaze Ltd
Espaze makes procurement fun and understandable. We believe that every company should be able to make their supply chain power their business goals, not drain their cash.
Espaze offers consulting services and downloadable resources that you can put into action to build the right supply chain at the right price. Check out the shop here: https://payhip.com/Espaze.
We’ve all heard of the importance of transferable skills. But what are the best transferable skills to have? In this video, we’ll go through the most important transferable skills to learn and have on your CV to stand out from the others!
First Intuition began in 2007 with a single thought – to put the learner at the centre of everything. Since then we have won awards, opened a national network of study centres and now deliver to over 7,000 students per year.
We offer courses for the following Qualifications:
AAT
ACCA
CIMA
ICAEW
CMI
We believe that every learner is different, and one-size doesn’t always fit all. We are happy to spend time with our learners to build a programme that fits in with their busy lifestyles.
With 15 study centres across the UK and online study options we can create a blend of programmes to fit in with the most demanding of lives.
This online entrepreneur seminar looks at how you can grow your business online. How can you sell to an online consumer? What challenges and legal risks are there in an online environment? How can you build brand awareness on a small budget so that your business is visible in a noisy digital space?
Content / Takeaway
Joining us for this seminar is Alistair Ponder, Company Commercial Solicitor for Steeles Law, Brian Bush, Business Growth Specialist for BBUSHONLINE, and Dan Bradfield, Director and James Hale, Head of Digital & Marketing from Naked Marketing.
As part of our recovery programme of virtual events, this seminar will look at:
How you can define your brand and focus your marketing to deliver results on a smaller budget.
The importance of sales in business.
Awareness of some of the legal developments and challenges for online businesses.
After attending the seminar you will go away knowing:
How you can build awareness and engagement by marketing your business/brand.
How to identify your ideal customer, how to present your product or service to them and keep them buying for life.
Find out how you can protect your business brand and IP.
Alistair Ponder who has over 20 years’ experience is a leading commercial solicitor, has a keen focus on supporting business clients across a range of sectors. Alistair provides practical, no-nonsense advice, in honest, plain-English, focusing on delivering a cost-effective, value-adding service and regularly receives very high client-satisfaction feedback.
Brian is often introduced as the ´most connected person I know´ and has spent the last 20 years growing and refining his network to cover most sectors and countries. Having worked across the private, public and 3rd sector he has set up businesses, run existing companies and advised countless organisations in sales and business strategy. A business coach, connector and growth specialist Brian believes passionately that we are all born equipped to connect and sell.
Dan co-runs Naked as Creative Director and specialises in branding and design. A graduate of NUA with over 10-years of agency experience, Dan has worked on new brands, rebrands and brand design for businesses of all shapes and sizes.
James has a thorough understanding of digital and marketing – specialising in combining the two. He gained digital marketing experience from one of the UK’s largest self-catering cottage companies. James works very closely with clients, assisting in marketing and digital planning, production and reporting accordingly.
In this module we’re going explore some key tools and techniques to help you build your growth mindset further.
In this module you’ll explore:
Placing effort before talent
Stepping outside your comfort zone
The power of words
Relishing the failures
Start by downloading and saving the workbook to your computer, to use throughout the module, capturing any key takeaways and completing the exercises at the end of each chapter.
Building a growth mindset
Growth mindset is often talked about as a quick fix to solve problems, but as with any ability it takes time, effort and practice to develop and change behaviours. In this chapter we’re going to start by looking at your beliefs and how these affect the actions you take and, ultimately, the growth you achieve.
Step outside your comfort zone
In this chapter we’ll look at the importance of stepping outside your comfort zone and continuing to challenge yourself every day. We’ll also explore the power of language and the impact of limiting words on your mindset.
Enjoy the journey, relish the failure
In the final chapter of the module, we are going to explore the concept of failure looking at the importance of making mistakes and using these experiences to learn from.
Hear how organisations from a variety of sectors are continuing to collaborate effectively in this ‘new world’ and how you can do the same.
About this Event
Join us for the second of our ‘How to’ series, where we are joined by experts from a variety of industries who will be sharing their experiences and opinions on how we can collaborate most effectively in this ‘new world’.
Covid-19 has changed almost every aspect of our lives; from the way that we work, to the way we travel, to the way we socialise. Businesses, regardless of size and sector, have also been affected, challenging the way that we innovate, collaborate and lead.
Are you looking for new ways of collaborating in a digital world? Our How To: Collaborate Panel Discussion is essential for businesses who are looking to get ahead of their competitors and create sustained growth.
In the ‘How to:’ series, we shall be hearing from a variety of speakers sharing unique case studies, perspectives and learning points from the last year, and how they are planning to move forward as the prospect of returning to normality increases.
Have the opportunity, following the presentations, to share your thoughts and ask the panellists your questions, expanding upon their experiences and understanding how we can collaborate more effectively, getting the most out of working in teams both internally and externally.
Speakers & Panellists:
Penny Bartram – Cambridge Norwich Tech Corridor
Katie Fisher – The User Story
Lucy Summers & Jake Sutcliffe – Indigo Illusions
James Williamson – NAAME
Andy Narayn-Barrow – Hethel Innovation
Session Agenda:
Introduction & Speaker Presentations
Q+A & Panel Discussion
Who Should watch:
Team Leaders
Product Managers
Independent Business Owners
SME Decision Makers
Public Sector Representatives
Students & Researchers
What Will Be Covered:
How different sectors and organisations have collaborated during Covid-19.
Best practice and tips for collaborating in this ‘new world’.
Overview of funding available to allow you to innovate.
Hethel Innovation is an EU-funded business support organisation, providing support to Norfolk and Suffolk’s business environment to innovate and become more productive and competitive as a result. Hethel Innovation also provides incubation services through Hethel Engineering Centre and Scottow Enterprise Park.
Sarah Whyman leads this virtual series, in conjunction with companies including Code Nation and One HealthTech. We interview inspiring and successful women from across the technology sector about the challenges and experiences they have faced.
At each event you can:
hear from inspiring women in technology about their experiences, including the challenges and opportunities they have faced in their careers
take away practical tips to inspire you in your career in tech
network and discuss relevant issues with others working in the tech sector (albeit virtually).
The live events are not exclusive to women and everyone is welcome.
The masterclass is highly interactive, and the aim is for each participant to find out what works for them, how they can activate their confidence and what to practice before a pitching session.
Content / Takeaway
In this Masterclass, we will cover:
What matters the most when pitching.
Basics of achieving a grounded presence that transforms the effectiveness of any message.
Tried-and-tested techniques to avoid filler words, find the right posture and hand gestures that improve speech, have affective eye contact.
Mindset and Activating Confidence Exercises.
Best practice when pitching remotely or on-camera.
Get your pitch ideas ready & bring a pen
About the Speaker
Emma Zangs, Choreographer and Movement & Communication Coach
Emma Zangs is a Choreographer and Movement & Communication Coach. From public speaking training for presentations, pitches and talks, to movement direction and choreography for fashion shows, editorial and dance workshops, Emma inspires people to move and communicate with confidence.
Emma works with growing and established businesses, from GoCardless to Babylon Health, and coaches entrepreneurs on accelerators programmes such as Dream Assembly and D&AD Young Blood. She lectures at Cass Business School and on UCL’s Entrepreneurship MSc and has successfully trained startups to pitch at Dragon’s Den and Pitch@Palace.
In 2019, Emma delivered her TEDx talk ‘We Are All Dancers’, as part of TEDxWomen. Through her work with business owners and refugees, she shared the message that dance unites us all and has a unique power to repair and reshape our lives beyond the physical.
Emma studied Art History and Film Studies at Panthéon-Sorbonne, Paris and has an MA in Choreography from Trinity Laban Conservatoire in London. She is also a Resident of Sadler’s Wells Artist Development Programme. Born in Paris, France, she grew up in the Normandy countryside and now lives in Norwich, Norfolk.
The ability to develop, understand and regulate your mindset and behaviours is central to becoming an effective entrepreneurial leader, so throughout this module we’re going to give you some key tools and techniques to help you develop your self-awareness further.
In this module you’ll explore:
What is self-awareness?
Why is self-awareness important for an entrepreneur?
How to develop your self-awareness
Start by downloading and saving the workbook to your computer, to use throughout the module, capturing any key takeaways and completing the exercises at the end of each chapter.
What is self-awareness?
Self-awareness is the ‘keystone’ of emotional intelligence. But what does that actually mean?
In this chapter we’ll understand what self-awareness actually is and why it’s important to you as a business leader, and start to look at some key tools to develop your self-awareness.
Test your self-awareness
In this chapter we’ll continue to explore your self-awareness by looking at different reflection techniques and how these can help you, as well as completing a simple psychometric test to give you a greater understanding of your social styles.
Developing self-awareness
Feedback is the final tool we are going to explore within this module and it is central to identifying, understanding and revealing elements of yourself that you were perhaps not aware of.
We have a thriving and diverse community of thousands of entrepreneurs from multiple sectors, backgrounds and skill sets helping you to connect with the right people at the right time. No matter whether you’re looking to upskill, get feedback, engage with new people or simply observe, there’s something for everyone.
‘Want to learn more? Register for NatWest Business Builder to view all of their business development tools. Click HERE‘
