This short course is for people who have never set up an Adwords campaign before or who want a refresher. Most Adwords campaigns are not set up properly, which can cost your business time and money.
What you will learn?
This half day course shows you how to set up and run an Adwords campaign effectively including:
Introduction to Adwords/PPC
Setting up an Adwords account
Keyword research and management
Linking to Google Analytics
How to write successful ads
Landing pages
Bid Management
Tips on how to easily manage your Adwords campaigns
With 1 billion plus users, Facebook is the most successful social media platform. Discover how to drive traffic to your website using Facebook and Facebook advertising.
Knowing that your business should be on Facebook and knowing what your business should be doing on Facebook are completely different. If you are one of the many businesses that are on Facebook but are unsure of how to generate leads, customers or money from it then this full day workshop is for you.
Equipment: Pens and note paper will be available.
Lunch provided: For full day training courses a lunch with sandwich or salad, crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course.
Course Content:
the do’s and donʼts about creating your business brand on Facebook
how it works – the basics and the advanced
understanding what can be see and what can’t be seen
creating a community of potential customers, converting them into customers and retaining them
creating content that will engage people on Facebook
driving customers to your website using Facebook
generating leads via Facebook
Facebook and where you stand legally
researching your competitors on Facebook
achieving your goals using Facebook
measuring your efforts
overview of Facebook advertising and its benefits
what you will take away from this workshop?
you will see clearly how Facebook can be used for your business
you will be able to create a marketing strategy for Facebook
you will know what to do to achieve maximum visibility
you will gain knowledge and some practical experience of how to use Facebook for your business
you’ll come away with plenty of ideas for content that will increase your customer base
Course costs £109 per person. For more details please contact us at [email protected] or on 01603 788950.
This course is aimed at providing employees who have been nominated as fire marshals or fire wardens with the knowledge and skills to carry out their duties effectively. This course is delivered by qualified fire fighters.
Equipment: Pens and note paper will be available.
Lunch provided: Refreshments will be available throughout the duration of this course.
Course Content:
responsibilities of fire marshals
relevant legal requirements
fire risk assessments, inspections and audits
fire detection and warning systems
emergency procedures, means of escape and evacuations
fire fighting equipment
maintenance and testing of fire precautions
Course costs £49 per person. For more details please contact us at [email protected] or on 01603 788950.
What are the benefits of wellbeing – and how can you communicate and demonstrate these to your organisation.
What do great leaders and managers do?
How can you develop an approach that truly embeds wellbeing within your culture?
You’ll find out about how you can develop your own targeted approach to wellbeing, as well as gain an insight into effective wellbeing solutions which really work. And you’ll be able to hear a great case study of workplace wellbeing. You will also be able to share your own best practice, and discuss opportunities and barriers for developing wellbeing. You will leave with some practical tips and ideas to improve workplace wellbeing within your own organisation. 3 top tips you’ll walk away with:
Leaders, managers, HR and individuals all have a role to play.
Communication is key to embedding and positioning wellbeing within the culture.
Wellbeing is about an organisational mindset as well as practical steps and activities.
In this session Michelle Gant, The Engaging People Company and Amanda Ninham, HR Manager for Larking Gowen will be your hosts.
About Michelle:
Michelle Gant is the Director of The Engaging People Company which is built upon her passionate belief that happy, engaged people create business success. She is committed to supporting organisations to protect and maintain wellbeing and to create a culture where people are empowered to talk about their wellbeing. Michelle is also a qualified and experienced coach and believes coaching is a powerful tool for wellbeing. She previously was Director of Engagement at Freebridge Community Housing in West Norfolk where she led the workplace wellbeing activities.
About Amanda:
Amanda Ninham is the Head of HR for Larking Gowen Chartered Accountants and Business Advisors. She has experience in a range of sectors, from construction and manufacturing to financial services and professional practice, and believes that the key to a strong employer and employee relationship is achieving a balance of the business needs with passion for its people. Larking Gowen’s core values are firmly focused on these two elements and Amanda, with the backing and support of the Partners, led the introduction of the firm’s total wellbeing programme.
Location: Carrowbreck House, 300 Drayton High Road, Norwich, NR6 5BJ.
Having an online presence for your organisation is a necessity as social media continues to grow, but how do you enhance your reputation & not ruin it? With statistics showing more than 53 percent of consumers say that they have decided against making a purchase after reading online recommendations, it’s important that you get it right.
This course will improve your skills for using social media as a business communication tool, how to protect your reputation & what to do in a crisis.
Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available.
Lunch provided: For full day training courses a lunch with sandwich or salad, crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course.
Course Content Effective use of Social Media for your business Summary of popular social media sites What not to do to keep your customers happy What to do and keep one step ahead of your competitors Case studies of Good/Bad social media Social media policies for employees Management tools for Social Media critical for effective time management Marketing plans
Course price: From £72.00
For more details or any enquiries, please do contact us on 01603 788950, or email [email protected]
Location: Carrowbreck House, 7 Carrowbreck Road, Norwich, NR6 5FA The course is designed for users new to Excel. It will provide trainees with the confidence, knowledge and practical experience to use Excel, to create and manipulate spreadsheets and produce printed reports. Delegates should have sufficient Windows experience beforehand. Duration: One-day course (9:30am – 4:00pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Lunch provided: For full day training courses a sandwich lunch with crisps and cakes will be provided. Refreshments will be available throughout the duration of this course. Course Content The Excel Screen Ribbons, Quick Access Toolbar, Formula Bar, and Status Bar Workbooks and Sheet Tabs Data Entry Types of Data Data Entry Techniques In Cell Editing Selecting Cut/Copy/Paste Drag & Drop Using AutoFill to fill Adjacent Cells and Extend Series, Custom Lists Formulae and Functions Simple formulas & Functions Relative and Absolute References Named Ranges AutoSum AutoFill Paste Function Average, Max, Min & Count Functions Multiple Panes Freeze and Unfreeze Formatting a Worksheet Using Borders and Shading to improve presentation Font & Number Formatting, Alignment Printing Print Preview & Setup Headers & Footers Print Row/Column headings File Management Saving, Closing and opening files New Workbooks Good Working Practice Creating a Chart Creating Charts An explanation of different versions How to find familiar commands in the 2003 & 2007/10 interfaces Course Price: Prices range from £74.00 – £96.00 For more details or any enquiries, please contact us on 01603 788950, or email [email protected]
This workshop is for those who want to learn how to stand up and speak in public, but feel anxious and apprehensive. It is also for people who want to improve their current public speaking and presenting skills.
Equipment: Pens and note paper will be available.
Lunch provided: For full day training courses a lunch with sandwich or salad, crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course.
Course Content:
controlling and manage fear and anxiety
overcoming nervousness
delivering a professional speech with real impact
improving your self-esteem and build your confidence
presenting to any size of audience and command their attention
using visual aids where necessary and keeping the audience’s attention
Course costs £109 per person. For more details please contact us at [email protected] or on 01603 788950.
80% of businesses report growth linked directly to video marketing, making video one of the fastest marketing tactics.
More than half of video viewers want to see more video content from brands they follow. We’re all watching videos! Savvy businesses who want to attract more customers should look at what video marketing can offer.
Offering solutions, answering questions, giving demonstrations, product launches, competitions and offering value to others are just some of the things you can use video for. This workshop will cover video for Youtube, Instagram, Facebook, Linkedin or TikTok.
Equipment: Pens and note paper will be available.
Lunch provided: On a half-day course, light refreshments will be available throughout.
Course Content:
what is video marketing and why you need to do it
different types of video marketing formats
video marketing kit and tools
storyboarding and script
shooting, filters and editing
vlogs
live streaming
timing
attracting viewers
measuring your efforts
It will also cover the many types of video, simple editing and filters, as well as the tools required.
Now is the time to switch up your marketing strategy and include video.
Course costs £54 per person. For more details please contact us at [email protected] or on 01603 788950.
Location: Carrowbreck House, 7 Carrowbreck Road, Norwich, NR6 5FA. This accredited qualification has been designed for delivery to any learner working or preparing to work in a customer service role or where using the telephone is a part of their role. The qualification covers the principles of customer service including how to meet customer expectations, the importance of appropriate behaviour and communication techniques as well as ways to deal with problem customers. Duration: One-day course (9:30am – 4:00pm approximately) Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available. Lunch provided: For full day training courses a lunch with sandwich or salad, crisps and cake or fruit will be provided. Refreshments will be available throughout the duration of this course. Course Content Principles of customer service. Understand how customer needs and expectations are formed. Know the interpersonal skills and appropriate behaviour required in the customer service environment. Understand the principles of responding to customers’ problems or complaints. Subject to passing a 30 question multiple choice exam paper delegates will gain the Highfield Awarding Body for Compliance Level 2 Award in Customer Service. You will be given a HABC Customer Service manual to take away and keep after the course for future reference. Course price: From £100.00 For more details or any enquiries, please do contact us on 01603 788950, or email [email protected]
How do you use Instagram to grow your brand and create business?
Instagram is much more than just posting pretty pictures.
There are over 1billion users on Instagram making it the fourth most popular social media platform. Instagram users like to follow businesses with 90% of them doing so and 81% of users use Instagram to research products and services. On top of that 67% of Instagram users swipe up on stories which is a route straight to your shop!
This means that by using Instagram you have a great opportunity to grow followers, create awareness for your business and make sales.
Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be provided.
Lunch provided: On a half-day course, hot drinks and biscuits will be provided.
Course Content:
An overview of Instagram
Your business Instagram
Creating your grid
The importance of hashtags
Stories and storyboarding
Instagram reels
Instagram Video
Instagram live
Scheduling
Instagram shop
Get the most from your bio
Why you shouldn’t use filters
Promoting Instagram posts
Instagram Ads
By the end of the course you will have a good understanding of Instagram and how it can help your business.
You will have the confidence to create posts, engage and put together a strategy to grow your business.
Course costs £54 per person. For more details please contact us at [email protected] or on 01603 788950.
This course has been designed to ensure that all employees are aware of their own safety and the safety of customers, contractors and the public. It is applicable in any workplace and the training can be adapted to meet specific needs.
This course enables attendees to understand the principles of Health and Safety, contribute to any Health and Safety Management system, develop an understanding of the responsibilities placed on employers and employees, develop an understanding of hazard, risk and the main causes of harm to workers, acknowledge the importance of following systems, procedures and rules and understand how individual action can reduce risks to health and safety
Equipment: No equipment is necessary for you to bring to the course. Pens and note paper will be available.
Lunch provided: Lunch and refreshments will be provided throughout the day.
Please note that it is a requirement of the HABC, the awarding body, that we need to see photographic proof of identity of each candidate before they can be entered into the exam, for example, passport, driving licence, student union card or work pass.
Course Content
Legislation
Health
Safety
Welfare
The workplace and workplace equipment
Risk assessment
Manual Handling
Hazardous substances
Ergonomics and work station design
Transport and vehicles
Noise and vibration
Subject to passing a 20 question multiple choice exam paper delegates will gain the HIGHFIELD AWARDING BODY FOR COMPLIANCE Level 2 Award in Health and Safety in the Workplace. It is recommended that this qualification is refreshed every 3 years.
You will be given a HABC Health and Safety manual to take away and keep after the course for future reference.
Course costs £119 per person. For more details please contact us at [email protected] or on 01603 788950.
This interactive half-day workshop will be delivered by Google AdWords Specialist, Michael Townsend, Managing Director of Wolf Digital Marketing. This AdWords training course will give delegates an in-depth & comprehensive view of what elements combine to create profitable campaigns. If your AdWords campaigns aren’t meeting your objectives and not providing a positive ROI, this is the course for you.
Who Should Attend?
This is a practical workshop aimed at people who are responsible for ensuring that their Google AdWords advertising is reaching the right people within the desired cost-per-acquisition whilst achieving the overall campaign objectives. Delivered in an easy-to-grasp and non-technical format, delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
Michael will be on hand to provide guidance on delegates existing accounts on the day.
Required Equipment: Laptop & access to a Google AdWords account (Norfolk Chamber can provide access to a limited amount of laptops upon request).
About Michael
Michael has worked in digital marketing for over 11 years both client and agency side. He helps businesses reach their business goals & improve their profitability through effective digital marketing strategies. Michael has also worked and trained businesses across the UK & Europe on improving their digital marketing performance and digital strategy. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Here’s what delegates have to say about our Google Adwords Training…
“I learnt great tips regarding keywords and Click-Through-Rates.”
“I learnt a lot of actions of Google Adwords. This has been very good!”
“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”