Do you wish you could write great and engaging content for your website, blog, newsletter, or for a successful press release? Or do you lack confidence with writing or interviewing people for content?
If you answer yes to any of the above, this interactive and full-day workshop is ideal. This workshop is a masterclass to help you define your and your businesses and key message for the content you are working on, understand what makes good content for the press and readers and learn to prepare to carry out an interview to use for quotes, which help to make more engaging content.
This full day will enable you develop your writing skills and learn about targeting to a readership, therefore maximising the chances of achieving positive publicity. It really is a workshop you can’t afford to miss if you want to increase your chances for enagaing customers and the press.
Who is it For?
The course is suitable for business owners, managers or employees who are, or may be, required to write promotional material, press releases, articles or online content such as websites and blogs.
Content of Workshop
Agenda
09:00-09:15 Registration, Tea and Coffee
09:15-09:30* Welcome, H&S and Growth Hub ‘Who are we and how can we help’
09:30-11:00* • What the press wants • What makes a good story? • Defining your key messages • Writing a targeted press release.
11:00-11:15 Refreshment break
11:15-12:30* • Writing an article • Writing for social media • What now? How are you going to use your new writing skills? • Workshop evaluation.
12:30-13:30 Lunch
13:30-15:00* • Introductions (as interviews)
• Ways to use interviews • What makes a good story/relevant interviewee? • Defining your key messages • Planning an interview
15:00-15:15 Refreshment break
15:15-16:45* • Practice interviews • Using interviews and quotes in articles • Using quotes for social media • What now? How are you going to use your new writing skills?
16:45-17:00* Q&A
17:00 Close
*This event will provide 6 hours and 15 minutes of information, diagnostic and brokerage support and advice. This event is only able to be free due to ERDF Funding.
Course Objectives
At the end of the sessions each participant will: • Have increased awareness of the opportunities for publicity for themselves and their business, in the press and online • Be able to identify what makes a good PR opportunity • Be able to plan a feature and how to write it • Understand the requirements of a news release (including quotes, photographs etc) • Understand the needs of different audiences and how to write interesting copy • Learnt tips from a professional and experienced writer • Be able to identify what makes a good and relevant interviewee • Understand the need for balance and fairness
• Know how to identify and use client/customer endorsements • Be able to plan an interview and successfully carry it out • Know how to write-up an interview or use quotes • Understand the needs of different audiences • Have learnt tips from a professional and experienced interviewer
Participants will each receive a pack of specially written course support
Workshop Facilitator/Trainer – Rachel Sloane – www.rachelsloane.co.uk Rachel is an award-winning broadcaster in both commercial radio and BBC local radio, who produces corporate and training videos and writes features and reviews for magazines, newspapers and websites.
A qualified trainer (City and Guilds 730 – Further Education Teachers Certificate) she has over thirty-five years’ experience of training adults through the lively, challenging but enjoyable, practical workshops.
She is the author of the training e-book “The Useful Guide to Handling the Press and Media”(publisher: The Business Learning Foundation). Rachel has an established profile as an after-dinner and conference speaker, and as a cruise ship lecturer. She gives ongoing publicity support to the High Sheriff of Suffolk, Suffolk Community Foundation and the Suffolk Historic Churches Trust.
Understanding The Key Facebook Tools For Your Business
Facebook is the largest social network in the world and has now surpassed 1.4 billion users worldwide. Understanding how to use Facebook effectively is great way to market your business to your target audience. This Facebook workshop has been designed to give you an introduction to Facebook and the various tools available for your business to use.
During the workshop there will be time allocated for you to work on your Facebook account, putting into practice key learnings drawn from the mornings session.
Who is this for?
This is predominantly for business owners and directors, whether B2B or B2C, who want to use Facebook as one of their marketing strategies
Agenda and Timings for the Day
09:00-09:15 Registration and Tea and Coffee
09:15-10:15 Understanding the key tools – part 1
Business Profiles
Business Pages
Groups
Events
Advertising
Connecting To Your Clients
Understanding Your Facebook Audience
Customer Communication
10:15 – 11:00 Update your Facebook profile & pages
11:00-11:15 Break and Refreshments
11:15-11:45 Understanding the key tools – part 2
Facebook Page Algorithms
Images &Videos
Reviews
Page Insights
12:15 -12:45 Update your Facebook profile & pages
12:45-13:00 Q&A and Close*
This event is 3hour 45mins hours in duration and will provide 3hrs and 30mins of Information, Diagnostic and Brokerage (IBD*). This is equivalent to £175.00 worth of State Aid (196.47 Euros as at August 2018). We are able to deliver this is free of charge to you with thanks to funding from the European Regional Development Fund.
Social media is the ‘hot topic’ for marketing these days. If you aren’t on Facebook, Instagram, Twitter or LinkedIn amongst others, you aren’t visible they say. Well some of that might be true and having to consider all of these on a budget is a scary thought.
The truth is, like all marketing you need to understand your customer, their behaviours, your product and the desired outcomes in order to choose the right social media platform(s) for your business (sometimes you will only need to do one really well). If you do this, you can be very effective working with a tight budget.
Need to Know Marketing have constructed the ideal workshop to help you pinpoint the most cost effective, time efficient ways to use social media for your business. Now isn’t that worth knowing?
Chris from Need to Know Marketing will highlight how successful strategies can be applied to an array of different businesses no matter the size and send you away planning your own businesses social media revolution, all on a budget. He has worked with small businesses, SME’s and large corporate enterprises, all with various budgets.
Bringing success to these various businesses hasn’t been based on the size of the business. It’s been based on applying successful scaleable marketing techniques, which he is looking forward to sharing with you.
Please arrive 15 minutes before the session starts at 08.30am.Venue: Norfolk Chamber of Commerce, 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJ In this session (Be Better at Growing Your Business) James West, New Anglia Growth Hub will be your host.
You will learn:
Want to grow your business but not sure how? See an opportunity but can’t exploit it? Hit a barrier you can’t overcome? Growth Hub Adviser, James West, will help you think differently about the potential; finding practical ways to create growth, side-step common hurdles and take advantage of support.
About James:
James is Norwich’s Business Growth Adviser for the New Anglia Growth Hub, helping businesses benefit from support and advice to help them grow. He has a wealth of commercial experience in a true variety of Norfolk businesses; as a strategic manager, adviser and the one delivering the growth! He is a Chartered Manager, CIM marketer and gained a MBA researching the factors which affect Norfolk SME growth. Supported by:
This session forms part of The Chamber Sessions. The Chamber Sessions are open to Chamber Members only. They are free to attend but booking is required. Places limited to one per company per session and each company will have an opportunity to book on to three sessions per series.
Aims to provide delegates with the required level of training, skills and knowledge in First Aid, and comply with the requirements of the Health and Safety (First Aid) Regulations 1981.
Suitable For
Successful delegates will be awarded a certificate of competence accredited by Qualsafe Awards who are recognised by Ofqual. It is valid for three years.
Course Venue
Open courses are held regularly at our training venues in Norwich, Norfolk and Cambridge, Cambridgeshire. Alternatively, courses can be arranged at your own site anywhere in the UK (subject to suitability).
Syllabus
Introduction to first aid
Incident management and safety
The unconscious patient
Major illness: diabetes, heart attack, stroke
Fractures and dislocations
Head Injuries
Eye Injuries
Simple record keeping & first aid equipment
The legal framework for first and in the workplace
Basic life support
Use of AED
Control of bleeding and shock
Major Illness: epilepsy, allergic reactions
Burns and scolds
Poisons and harmful substances
Basic casualty handling
Knowledge and skills assessments
“Good course with refreshing content. Great value for money.”
“The use of video clips really helped. The course was a good pace and the content was made interesting. It’s the most enjoyable First Aid course I have attended in 20 years.”
Venue Norfolk Chamber of Commerce and Industry 9 Norwich Business Park Whiting Road Norwich Norfolk NR4 6DJ
The seminar will benefit exporters/importers with accurate documentation and greater understanding of the Rules of Origin and preferences available to buyers.
A workshop showing you how the COBRA (Complete Business Reference Adviser) database can help get your business started. Find all the information you need to get your business off the ground.
Where: The Business Library, 2nd Floor, Norfolk and Norwich Millennium Library
When:6.00-7.00pm
Cost: Free for a maximum of 6 people. Booking required
Aim;This qualification provides those who work within Catering businesses with the appropriate knowledge relating to the control of food ingredients and understanding of the process for ensuring that accurate ingredient information is available.
Objectives;
– To understand the different roles in ensuring that food ingredients and allergens are effectively managed
– To understand the characteristics of food allergies and food intolerances
– To understand procedures relating to the accurate communication of ingredient information, from supplier to consumer
– To understand hygiene considerations with regard to allergen and ingredient control
– To understand procedures relating to the control of contamination and cross contamination of allergenic ingredients
Organisation
Duration;1 day course
Exam/Assessment;There is no formal assessment for this course – A course book is completed which is marked by your tutor
Cost;£135+VAT includes, notes, refreshments, lunch & the assessment
Awarding Body;Highfield Awarding Body for Compliance (HABC)
Tutor;Sarah Daniels
Differentiation;Recommended understanding and knowledge of basic food hygiene – ideally the CIEH Level 2 Award in Food Safety taken within the last three years.
Audience;Those who are responsible for the purchase, delivery, production and serving food in the catering industry. The qualification is also suitable for Catering Business owners
Aims to update and requalify existing first aiders to the required level of skill and knowledge in first aid, in accordance with the requirements of the Health and Safety (First Aid) Regulations 1981.
Successful delegates will be awarded a certificate of competence accredited by Qualsafe Awards who are recognised by Ofqual. It is valid for three years.
Course Venue
Open courses are held regularly at our training venues in Norwich, Norfolk and Cambridge, Cambridgeshire. Alternatively, courses can be arranged at your own site anywhere in the UK (subject to suitability).
Syllabus
Introduction to first aid
Incident management and safety
The unconscious patient
Major illness: diabetes, heart attack, stroke
Fractures and dislocations
Head Injuries
Eye Injuries
Simple record keeping & first aid equipment
The legal framework for first and in the workplace
Basic life support
Use of AED
Control of bleeding and shock
Major Illness: epilepsy, allergic reactions
Burns and scolds
Poisons and harmful substances
Basic casualty handling
Knowledge and skills assessments
“2nd course with Norvic and still very good training – excellent”
“Would definitely recommend Norvic Training”
“I have been doing First Aid for 33 years and it was the best course I have been on.”