How We’re Helping The Box Co. Grow Through SEO, Digital PR and AI Search

Rather than travelling to a storage unit, customers can have their belongings collected, stored securely and returned when they need them. From students heading home between university terms to households moving home and businesses looking for extra space, The Box Co. provides a flexible solution to a common problem.

Over the past two years, we’ve been working closely with The Box Co. to increase its online visibility, attract new customers and generate enquiries through a combination of SEO, content marketing, digital PR and, increasingly, AI search optimisation.

Here’s how we’re helping the business grow:

Creating Bespoke Landing Pages to Target High-Intent Keywords

One of the foundations of our SEO strategy has been creating bespoke landing pages designed around the different ways people search for storage.

Focus on requirements – Not everyone looking for storage has the same requirements. Some people need somewhere to keep their belongings for a few weeks, while others need a longer-term solution. Students may need to store their possessions over the summer holidays, while families might need temporary storage during a house move.

We’ve developed targeted landing pages around these different requirements, including short-term storage, long-term storage and student storage. This allows us to speak directly to different audiences, explain how The Box Co. can help and target the keywords most relevant to their needs.

Location-based landing pages – are another important part of the strategy. Someone searching for a storage solution in Leeds, Newcastle or London should be able to find a service that meets their needs.

By building out relevant location pages across the UK, we’re helping The Box Co. reach customers in more areas and capture searches from people actively looking for storage. The objective is not simply to increase website traffic, but to attract visitors who are more likely to convert into paying customers.

Creating Useful Guides That Answer Real Questions

A large part of SEO is about solving problems. People turn to search engines when they need advice, want to compare options or have a question they need answering.

By creating genuinely useful content, businesses can become the answer people are looking for, even when those people are not initially searching for a specific brand.

For The Box Co., this means publishing guides that cover everything from saving money on storage to packing belongings safely and making the most of limited space.

Examples of the topics we’re targeting include:

“How to Pack Fragile Items for Moving House”

“Do I Need to Insure My Self-Storage Unit?”

“What to Pack for University: A Full Packing List”

These guides serve an important purpose. They attract people earlier in their decision-making journey, provide helpful information and introduce them to The Box Co. as a potential solution.

Someone searching for advice on packing fragile items might later need storage during a house move. A student researching what to take to university might need somewhere to keep their belongings over the summer.

By answering these questions, we create opportunities to generate organic traffic and turn relevant visitors into enquiries and orders. Over time, a well-planned content strategy can become a valuable source of leads.

Digital PR and Backlinks: Building Authority and Awareness

Creating great content is only part of the process. We also need to help search engines understand that The Box Co. is a relevant, credible business within the storage sector.

This is where digital PR and backlink building come in.

Backlinks are links from other websites pointing to The Box Co.’s website. Relevant, high-quality links can support SEO performance by helping search engines discover content and assess its authority. Being mentioned in the press also increases brand awareness and creates opportunities to reach new audiences.

Our approach involves identifying opportunities across a broad range of publications, including:

• local and regional news
• business publications
• office and workplace websites
• home and lifestyle outlets
• student and university-focused platforms

This allows us to reach different audiences while building links and coverage relevant to the services The Box Co. provides.

We achieve this through targeted outreach, researching suitable publications and contacting journalists and website owners with relevant ideas. We also respond to PR requests on platforms such as X, formerly Twitter, and use tools including Cision and Qwoted to identify opportunities to contribute expert comments, insights and stories.

The goal is to secure meaningful coverage rather than simply accumulate links. The right mention in a relevant publication can support search visibility, strengthen brand recognition and introduce The Box Co. to potential customers.

Preparing for the Growth of AI Search

Search is changing. Increasingly, people are turning to tools such as ChatGPT to research services, compare prices and find recommendations without necessarily browsing traditional search results in the same way.

For The Box Co., AI search presents an opportunity to reach people who already have a clear need and are looking for a suitable solution. These searches can be particularly valuable when users are comparing providers, exploring costs or looking for a service in a specific location.

To help the website perform in this changing environment, we’re working on several areas.

First, we’re improving how AI-powered search and language model systems can discover and access the website’s content. This includes checking accessibility and indexability, alongside technical improvements to the website’s structure.

We’re also developing structured data, commonly known as schema markup, and improving sitemaps to help search engines better understand the pages, services and information available on the site. These measures support discoverability, although they cannot guarantee inclusion in AI-generated answers.

Content is another important consideration. People often ask AI tools questions such as how much storage costs, which storage option is best for them or whether a particular service is suitable for students.

That is why we’re creating useful guides with clear, specific information, including pricing where appropriate. Transparent costs and straightforward comparisons give users more useful information when making decisions and can make content easier for search systems to interpret.

As AI search continues to develop, our aim is to help The Box Co. remain visible wherever potential customers are looking for storage solutions.

The Results: 6,000 UK Keyword Rankings

Since we started working with The Box Co. two years ago, the website has achieved rankings for 6,000 keywords in the UK.

This growing search presence reflects the combined impact of targeting specific storage requirements, expanding location-based landing pages, publishing helpful guides and building authority through digital PR and backlinks.

The business continues to grow, with a particular focus on student storage and helping university students manage their belongings between terms. This includes supporting students travelling home for the summer, international and Erasmus students who may need temporary storage while moving between accommodation or returning home, and those who simply do not want to transport everything back and forth.

These audiences represent an important opportunity because their storage needs are often time-sensitive, making clear information and convenient services especially valuable.

Beyond student storage, our wider strategy continues to support The Box Co.’s reach across local markets and customer groups throughout the UK.