Larking Gowen has released the results of its Summer 2026 Tourism Survey, highlighting the key trends, challenges and opportunities facing tourism, leisure and hospitality companies across East Anglia.
The findings reveal a mixed but encouraging summer, with 43% of respondents reporting increased turnover and profitability. However, rising costs, late bookings and changing visitor habits continue to challenge the sector.
The survey also explores the impact of summer weather and the Great British Summer Savings Scheme.
We have compiled these results alongside our practical insights to help businesses prepare for 2027.
Read the full Summer 2026 Tourism Business Survey insights here