Black Friday is fast approaching and if you have something to promote but haven’t yet sorted your email campaign, it’s not too late to put together a focused email that helps drive traffic to your website and encourage sales ahead of Christmas.
Three Tips for a Last-Minute Black Friday Email
Keep Your Message Focused
Try not to promote too many things in one email. A single offer with a clear benefit is usually more effective than several competing messages.
Use a Clear Subject Line
Your recipients should be able to understand the value of your email at a glance. A simple subject line such as “20% Off Until Sunday” is often more effective than something overly clever or vague.
Make the Next Step Obvious
Include a clear call to action that tells people exactly what to do next, whether that’s visiting your website, redeeming an offer or getting in touch for more information.
Looking for more inspiration? Read our article on Black Friday email campaigns.
Short on Time?
If you’re working to a tight deadline, getting an email out can quickly become another item on an already busy to-do list.
Whether you need help with the messaging, design or delivery, Smart Messenger can help.
Our email template design service starts from £149 + VAT and includes a bespoke design tailored to your goals. If you need extra support, our managed campaign service can take care of the setup, sending and reporting too.
For help with your next campaign, call 01603 858250 or email [email protected].