Norfolk freelance advertising photographer Joe Lenton has been selected for the UK team for the 2024 World Photographic Cup. His image of a Skeleton Watch created for Vision & Time is representing the UK in the commercial section of the competition. Joe is thrilled to be part of the team, which is comprised of some of the UK’s finest photographers. As well as being assessed individually, the images receive scores that go towards the nation’s total number of points. The country with the highest number of points will be awarded the World Photographic Cup at a ceremony in Texas in April. Joe is a specialist in product photography, working with local, national and international clients. He is passionate about creating outstanding images and also loves helping other photographers to achieve excellence. 2024 also sees the launch of “Focused Professional”, his in-depth photography mentoring service that helps photographers to build businesses that suit their personality and passion. His experience as a qualified international judge and international level photographer are available to help others achieve their dreams too. Fingers crossed for the UK in April…!