Case Study: Getting Festive with Lapland Mailroom

Written by Paul Vincent on 28 November 2019.

(Nicola says) After 2 months of the SEO campaign starting we noticed a positive shift in Google traffic. Daniel was on hand all he way offering explanations in a very easy to understand fashion. We have moved up from page 8 to page 1 and sales have started to increase week on week. We are delighted with Daniel and his team and would recommend them for everyone in Norfolk.

Brief Summary: Established business selling personalised letters from Santa. Targeting parents and grandparents in the UK. Price point of £8.95. The brief to build a brand online and increase awareness and visibility to increase seasonal sales.

Solution: Landing page design & development, PPC campaign via Google Adwords, National SEO campaign targeting 14 keywords, Social media awareness on Facebook and Twitter to increase customer interaction and after sales service.

Conclusion: One happy family