As a Fractional Marketing Director for established businesses across Norfolk, I help ambitious SMEs bridge the gap between business goals and marketing activity.
Many businesses reach a point where they need senior marketing leadership but are not ready for, or do not need, a full-time Marketing Director. I step into that gap, providing strategic direction, commercial thinking and hands-on support without the cost of a full-time hire.
I work closely with owners and leadership teams to identify what is and isn’t working, fix gaps in marketing activity and create plans focused on growth rather than marketing for marketing’s sake. I also help businesses get the most from their existing teams, freelancers and agencies by bringing everything together under one clear strategy.
I’m qualified with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR), with a background spanning strategy, campaigns, PR and crisis comms, email marketing, web and design.
My role often covers strategic planning, lead generation, brand positioning, PR, content, campaigns, digital marketing oversight, supplier management and measuring performance against real business objectives.
With over 20 years of experience across in-house, agency and business ownership roles, I bring both strategic thinking and practical execution, helping businesses turn fragmented marketing activity into something that delivers measurable results.