Staring at a blank email and wondering what to write about? Coming up with content ideas is something most organisations struggle with from time to time. The good news is you don’t need a major announcement or a brand-new idea to have a worthwhile reason to get in touch. Some of the best campaigns are based on the questions you’re asked, the work you’re doing and the conversations you’re already having.
Here are ten simple ideas to help fill your content calendar:
- Share a Useful Tip
Pass on practical advice your audience might find helpful.
- Tell a Customer Success Story
Show how you’ve helped someone overcome a challenge or achieve a positive outcome.
- Answer a Common Question
If one person has asked it, there’s a good chance others are wondering the same thing.
- Promote an Upcoming Event
Whether you’re hosting, exhibiting or attending, events are a great reason to reconnect with your audience.
- Introduce a Team Member
People like doing business with people. Team introductions can help build familiarity and trust.
- Highlight a Product or Service
Choose one thing and explain how it helps solve a particular problem.
- Share Industry News
Keep your audience informed about developments, opportunities or changes that may affect them.
- Promote a Useful Resource
Turn guides, articles, videos and checklists into email content.
- Ask for Feedback
A short survey can provide useful insights while increasing engagement.
- Share What’s Coming Next
Upcoming projects, launches, events or developments all give people a reason to stay connected.
The next time you’re wondering what to send, why not pick one idea from this list and use it as your starting point? Useful emails help keep your organisation front of mind, strengthen relationships and give people a reason to stay connected.
About Smart Messenger
Smart Messenger is a Norwich-based email marketing provider offering a fully supported, easy-to-use platform to help you build, send and measure your campaigns with confidence. Plans start from £10 + VAT per month, including free training, unlimited contacts and ongoing phone support from our friendly team.
Find out more about Smart Messenger