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What could you do with 20% more energy? Would you get more work done or even do better work? Would you get more time to focus on the most important things? Would you see more of the family?

Maybe even make time for that exercise you planned to do? Whatever the answer, Ian will give you some easy to implement tips to give you that extra boost you need to be more successful. The session will consist of Ian’s 10 favourite energy boosters, followed by a short implementation workshop to help you embed the top 3.

Learning objectives for the day:

Learn the basics. Learn what you need to do to start SEO campaigns

Who should attend:

Anyone involved in marketing their company who wants to gain the basic knowledge about SEO

Bio about yourself:

Mark Ellaway from BigFork has worked in digital marketing for nearly 20 years and has experience in helping organisations of all sizes improve their digital marketing.

Summary: Blogging for Business Are you thinking about launching a blog for your business? Not sure if it’s worth your while? Maybe you’re not seeing the results you’d hoped and you’re not sure what to do next. This 60-minute session will introduce the basics of blogging, how to get started and how to develop an audience.

Learning Objectives:

– Understanding the benefits of blogging – Defining your objectives – Finding your niche – Building a content calendar – How to get started – How to grow your audience

Who should attend: Anyone planning to start a business blog, or wanting to develop their content.

Bio about speaker: Lucy Mowatt is a content marketing consultant and the founder of Method Marketing. She has produced content for a wide variety of channels, including magazines, brochures, websites, social media and PR, with a specialism in long-form articles.  

SUMMARY

Negotiation is something that everyone does every day. It happens within all business areas, internal & external, e.g. within a team or with a customer and/or a supplier. Sometimes people do not know that negotiation is happening until it has happened.

Very few people in business have had any training on the ‘how to’ of negotiation. In this 60 minute session you will learn to become more comfortable and prepared when negotiating, and therefore better outcomes can be achieved.

Interactive and fun, this session provides all attendees a great opportunity to practice negotiating.  There will be two different types of negotiations during the workshop.

Additionally, this session provides all those who attend the opportunity to interact, ask questions, learn more about how to negotiate better and improve their skills.

AIMS

Most people do not manage a negotiation, the negotiation manages them.

Participants will leave with insights and tools that will help them to become better prepared and be better able to participate in a negotiation. When you are better prepared likelihood is you are more effectively and efficiently.

LEARNING OBJECTIVES

Many people find that negotiating is an uncomfortable position to be in and they avoid negotiation as this is seen as confrontational. This session will help you to understand why you are uncomfortable and what you can do to become more comfortable and prepared.

• Be better prepared to negotiate.
• Help participants to become more comfortable with negotiating.  
• Understand why you do not get what you want, when currently negotiating.
• Walkaway point – why you need to know this before the negotiation commences.
• Opening point – why you need to know this before the negotiation commences.

WHO SHOULD ATTEND

This educational session is suitable for business owners, sole traders, managers of people, buyers, sales people, sales managers, sales directors, HR and finance professionals.

Anyone who negotiates anything with anyone will find value in attending this workshop. If you wish to manage a negotiation and not let a negotiation manage you.

BIO ABOUT TREVOR BURFIELD

From Pepsi to Goodyear, Trevor Burfield has learnt the art of selling and built a successful international career on winning with the customer. After three decades of selling he’s now applying his knowledge and skills to developing talent in a range of organisations. He’s built a reputation for being an engaging and energetic trainer. Over 1,000 sales professionals have now benefited from Trevor’s coaching, mentoring and guidance. 

Trevor’s experience spans selling to customers ranging from corner shops to global giants such as Toyota and General Motors. His expertise in customer relations, mastering complex negotiations and delivering customer service excellence means he is now in demand as a trainer, specialising in building sales capability across a range of diverse organisations. 

His focus on win-win outcomes is driven by the mindset of defining key differentiators and how to maximise revenue.

He calls this “Managing a Negotiation”.

As a proud East Anglia based business professional, Trevor is looking forward to a fast paced, enlightening workshop exchanging knowledge and tips with fellow local entrepreneurs and businesses.

TESTIMONIALS:

After attending negotiation courses organised by and given by Trevor I can honestly say that it has changed my whole way of thinking and took me down a path I would never had trodden. I can wholeheartedly recommend the type of negotiation training that Trevor gives to really make an impact to whoever receives it. 

Summary: Social media has huge potential to reach your target audience, but all too often businesses take the opportunity to bombard potential customers with their pitch, rather than creating a customer-centric approach to their social media interactions.

Today, customers are on a complex journey involving a variety of online interactions with a company or brand before they actually come around to buying a product or service. For that reason, it is essential for businesses to adopt engaging social media strategies to nurture potential customers through those touchpoints.

Social media is fantastic place for customers to learn about your brand, values, products and services,and while social media isn’t all about selling, social selling can work for your business with a strong strategy in place.

This workshop is designed to help younavigate the social media buying journey of your customers, learnhow to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales.

Most importantly, you’ll learn how to measure your activity andmake sure that social selling is working for you.

Aims:

• Demonstrate the power of effective social selling techniques
• How you canput yourself in your customers shoes
• How to nurture leads and customers throughsocial media
• Dos and don’ts of social selling
• How to plan and keep track of your activity

Learning Objectives:

• Understanding how social selling can grow your business
• How to improve your social selling techniques
• How to match your social media strategies to your customer base
• How to measure your social selling success

Who should attend:

This course is suitable for anyone that uses social media as part of their job role. Whether you are a business owner, work in sales or marketing, this workshop will show you the value of effective use of social media to attract, engage and convert leads into sales – in the right way!

Bio about speaker:

Ellie Bougie-Smith

Ellie is a Google certified Digital Marketing Manager and professional speaker with experience executing digital marketing & social media strategies, as well as upskilling teams, individuals and organisations on the latest digital trends.

In her role at SocialB, Ellie manages a digital marketing team who deliver strategic digital and social media services, working closely with clients to establish their online objectives and utilise a range of digital and social media channels to profitably grow their businesses.

In her five years at SocialB, Ellie has worked with a range of clients from small scale start-ups to global brands including Alpro, Feefo, and Pyrex. She has delivered training for members of the Department of International Trade and has delivered talks on marketing and social media trends at large-scale retail events such as PURE London, and GLEE Conference. 

The challenges that businesses face understanding commodity codes and ensuring they are using the correct commodity codes for your products is vitally important.

Commodity codes classify your goods so that export/import declarations can be completed. They are used to check if there’s duty or VAT to pay and find out about duty reliefs.

As the UK approaches the end of the transition period it is crucial that businesses are doing all they can to prepare for the future and commodity codes are a starting point.

The aims of the Trade Commodity Course is as follows :-

• To understand the purpose of Trade Commodity Codes
• Understand how the codes are made up and structured – what it all means
• How a Trade Commodity Code is built
• To help individuals find the appropriate Trade Commodity Codes
• Provide ideas of ways to find the right Commodity Codes
• Provide guidance as to how to find the appropriate code for goods that are hard to classify
• Help delegates awareness of things they should consider in relation to deciding on a Trade Commodity Code

Who should attend? 

This course is suitable for anyone involved in the export or import process such as accounts, sales, purchasing /buyers; staff responsible for the preparation of customs and other international documentation ‘ freight forwarders, shipping, goods inward staff etc.

Image credits – Canva pro

Do you know what documentation is required to ensure that import customs clearance takes place without delay? This course will go over a number of documents and procedures involved with importing.

This full day course will explain import documentation and giving knowledge of the key elements of import procedures, including where to go for sources of information and assistance. It will also cover how to comply with customs procedures.

Aims
• Demonstrate and understanding of import documents and procedures
• Know what should be considered before importing
• Understand the content of an import purchase order and the instructions to the supplier
• Understand what determines how much duty and VAT is payable
• Know how to check and what to check on an import declaration
• Understand that the import of certain goods is controlled and where to go for sources of information and assistance

Who should attend?
This course is suitable for anyone involved with the import process such as; accounts, purchasing / buyers, freight forwarders, shipping, customer services and many more.

Testimonials
“I learnt about imports, licences that may be required and the documentation side of things – overall a very good course!”

“As a complete novice, this course covered all I need to know with regards to imports. It has given me a better understanding of what is soon to become part of my job role”.

Cancellation Policy
15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.

To book onto this course please send an email with your requirements to [email protected] or call 01603 729707

Photo credit: Chamber Canva Pro

Do you know and understand the stages involved with making an export? Processes and requirements are changing all the time and keeping up to date is vital to ensure you are doing things right.

This full day course looks at the whole export function from what an export is to the processing and selling of products overseas. Perfect for a new member of staff and experienced staff who want to keep up to date.

Aims
• Be aware of what is in a sales contract and purchase order
• Understand why Incoterms® 2010 are used in an international sales contract
• Why, as an exporter, you must be aware of embargos and sanctions on countries
• Know the types of goods that are typically controlled with export licences
• Know the advantages of using freight forwarders
• Why it is important to ensure the commodity code is correct
• Understand the reasons for accurate export documentation
• Where to go for sources of information

Who should attend?
This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, marketing, customer services, goods inward staff and many more.

Testimonials
“A better understanding of exporting and more!”

“A great understanding of exporting. The course is very informative and I am walking away with a lot more knowledge.”

“A really good course to begin with. I am new to export and this covered the whole process. I can’t wait for my next course.”

Cancellation Policy
15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.

One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC).  Candidates achieving Pass or Merit in the course will receive a certificate.  Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.

This course will be held virtually

To book onto this course please send an email with your requirements to [email protected] or call 01603 729707

Image credit – Chamber Canva Pro