Potential customers can’t find you online, and your competitors are taking all the spotlight.
In today’s digital world, not having your website optimised for search engines can be the difference between success and being buried on page 10 of Google. You’re missing out on valuable traffic—and that means missed opportunities.
Smash Marketing’s SEO services are here to ensure your website gets noticed. With simple yet effective techniques, we’ll boost your rankings, drive targeted traffic, and increase visibility. Start the year right—get your website in front of your ideal customers!
Thomson & First Choice today launched the first flight to Rhodes for Norwich airport for anyone taking a holiday to the destination for summer 2017. Holidaymakers from Norwich will now be able to soak up the sunshine on the popular island of Rhodes, with its beautiful beaches, historical sites and party hot spots. The decision to introduce new routes is part of the holiday company’s plans to ensure customers across the UK can fly from their local airport and stay at the best hotels in some of the most enticing destinations. Hailed as the most popular Greek Island, residents from East Anglia will now have the chance to visit some of Thomson and First Choice’s most popular flagship hotels in Rhodes, including Thomson’s 5T Sensimar Imperial Resort & Spa by Atlantica. The adults only hotel sits right next the beach and has a huge lagoon pool surrounded by sunbeds and parasols. With summer 2018 holidays now on sale, holidaymakers from Norwich will also be able to stay next year at the brand new 5T TUI SENSATORI Resort Rhodes by Atlantica, the newest addition to the TUI Sensatori portfolio, offering a luxury spa, swim up bar and a variety of themed a la carte restaurants. Karen Switzer, Director of Aviation Planning for TUI UK & Ireland, said: “Introducing the new route to Rhodes is a key part of our strategy to enhance the holiday experience for our customers from Norwich and give them wider access to our exciting collection of destinations.” Richard Pace Managing Director of Norwich Airport said: “We are delighted that Thomson and First Choice have launched a new route to Rhodes. It demonstrates the holiday company’s commitment to the airport and provides even more choice to local people.”
In business we often expect a high level of performance from people. Especially our management and sales people. We also expect them to be consistently successful year in year out, sometimes without updating knowledge to supportdevelopment, professionalism and confidence.
Tailoring training to the needs of your team is vital. Whether it’s managing a sales team, motivating them and developing a reward packageor being at the front line, our sales techniques training course will help to build your team’s knowledge and skills. If required, more focused individual training is also available – either way, we can help. Ultimately, your business will benefit from improved actions and results.
We can help you to improve sales conversion rates, achieve higher sales values, negotiate better prices with shorter sales cycles or refresh your leadership and management skills.
Investing in sales training is one of the most cost effective ways to improve business performance anduntil February 2017, you may also qualify for a Grant towards our training.
The Grant is available to Norfolk & Suffolk SME’s and is a simple application process (which we can help you with if required). Below are some details about the grant:
Supports learning with grants up to £1500 per learner
For employees (including Apprentices) over 19 years old
Training is non – mandatory and boosts your productivity and efficiency by upskilling you or your staff
Pays 25% for non-accredited and Levels 1-2 training and qualifications
Pays 40% for Levels 3-4 qualifications (80% of the grant is available after 3 months of training)
If you would like more details or are interested in our Sales Training course, please contact Paton [email protected] or 01953 882141.
We are glad to announce that we are working in close conjunction with the team at Vaccoda Design on the Property Perfect Solutions website. Property Perfect Solutions (PPS) provide a plethora of building and maintenance services across the Kent and South London areas for numerous clients and customers.
PPS was founded by Louise Gallivan, who formed the business and established its principles based on her own experiences with builders and tradespeople over the years. Louise continues to recognise the importance of receiving not just an acceptable service, but a service that surpasses expectations. As such, the business has grown over the last few years with many satisfied clients.
The natural step for PPS has therefore been to expand their offerings online. This has involved a few steps and working with the talented team at Vaccoda Design PPS has already seen great results. However, in order to further progress their website and offerings through online marketing channels we have implanted various best practices and continue to improve their online presence.
What Has Already Been Done for PPS
Vaccoda have already helped PPS receive a top notch and high performing website that is built for purpose. With sections for specific offerings and user journeys through the site made very clear, the site is easily crawled [ranked] by Google and other search engines. In addition, the design of the site has been constructed to a very high standard, indicating a level of professionalism to users.
The SEO
We have carried out many SEO best practices to get PPS well on track to the best positions possible online. We carried out extensive keyword research based on PPS’ feedback and input. This has ensured that all SEO work from the very start is targeted, focused and relevant. Many sites find themselves ranking for terms and searches that they never wished to target, making their site less relevant to some users.
However, through the thorough keyword research, we are targeting very specific searches such as ‘property maintenance in Kent’ and other related services offered by the PPS team.
We have also provided PPS’ website with bespoke meta data; titles and descriptions across their entire site. This makes sure that Google and other search engines can read the site and individual pages in the most efficient and accurate way possible. These meta data updates have been done with the keyword research in mind to make sure specific pages target specific searches.
We have also started adding bespoke landing pages to the site, based on our keyword research and PPS’ feedback. These pages are designed to ‘capture’ users and those searching for the relevant service in PPS’ case. Additionally, we are continuing to monitor the site’s sitemap to make sure that all pages are included; being provided easily to Google read and rank accordingly.
We also continue to update any broken links on the site that will impact the speed and code structure of the website and we have already fixed several broken links to good effect.
We continue to provide additional, fully optimised content to PPS for their website and continue to identify new areas of expansion online through ongoing keyword research. We look forward to building on the solid SEO foundations we are laying and are looking forward to a successful and fruitful partnership with all the team at PPS.
Paris, Amstelveen, 5 May 2017 – Ray Flower has been appointed Head of Technical College of KLM UK Engineering Limited as of 1st March. KLM UK Engineering is a wholly-owned AFI KLM E&M subsidiary specialising in maintenance & training solutions for regional and narrow-body aircraft fleets. Ray Flower started his career in 1979 and has carried out many aviation training roles within the industry over the last 30 years. Ray’s latest roles include Head of Aviation at Kingston University & Chief Academic Officer (CAO) for Al Ain International Aviation Academy (AAIAA) in the UAE, Engineering Head at Qatar Aeronautical College & Head of Aeronautical Engineering at MTC Oman.
On learning of his appointment, Ray Flower said: “I am very proud to be returning to KLM UK Engineering Limited as Head of Technical College. With my previous experience with the Company and the newly acquired knowledge over the last few years in the Middle East I will bring a valuable contribution to both KLMUKE and its students. Being part of the new International Aviation Academy – Norwich and helping to educate and inspire the next generation of aviation engineers is an exciting prospect and I look forward to the challenge ahead, as well as continuing to support the training of our current staff within the MRO’.
NARS is committed to helping businesses across the region ensure their teams feel confident to perform CPR and use a defibrillator in an emergency.
With survival rates from out-of-hospital cardiac arrests in the UK at less than 10%, early action makes all the difference. Knowing how to recognise a cardiac arrest, start CPR, and use a defibrillator can save a life.
Our experienced team deliver free practical and engaging one hour sessions either at your workplace or at our base. We run multiple group sessions which take around one hour each for 15-30 people at a time.
Alan Boswell Group has welcomed nine new apprentices to its Norwich and Cambridge offices as part of its long-standing apprenticeship programme. The recruits will be working towards the Level 3 Insurance Practitioner – Junior Broker Apprenticeship, gaining hands-on experience across multiple departments and learning directly from the Group’s 450-strong team of professionals.
Since launching in 2010, the Group’s scheme has been designed to give trainees the skills and knowledge to build lasting careers in insurance. Many participants have stayed on to build careers within the business, with 24 former apprentices still employed at the Group today. The scheme highlights the company’s ongoing commitment to developing local talent and supporting the next generation of insurance professionals.
Gillian Anderson Brown, HR Director at Alan Boswell Group, commented
“We’re delighted to welcome this year’s apprentices to our Norwich and Cambridge offices. Our apprenticeship scheme continues to play a vital role in nurturing young talent and providing them with opportunities to learn and grow in the insurance sector. We look forward to supporting them as they embark on their careers with us.”
Scrutton Bland, part of the Sumer Group, has further
expanded its East Anglian footprint with the acquisition of Argents Chartered Accountants, a well-established accountancy firm based in Norwich.
The move marks another significant step in Scrutton Bland’s
regional growth, following the acquisitions of Jacobs Allen in October 2024 and
Tile & Co in February earlier this year. Together, these developments
strengthen the firm’s presence across Norfolk, Suffolk and Essex, while
enhancing its ability to support local businesses with specialist advice and
personal service.
This latest acquisition not only extends Scrutton Bland’s
geographical reach into Norfolk but also bolsters its expertise in the
agricultural sector, an area where the firm continues to see strong growth and
opportunity.
A team of 21 new colleagues join Scrutton Bland from
Argents, led by Jon Spoor and Mark Johnstone, who both join as Partners,
strengthening Scrutton Bland’s Senior Leadership Team. Jon brings extensive
experience supporting clients in the agricultural sector, while Mark
specialises in working with owner-managed and family-run SMEs, as well as
charities and voluntary organisations.
Commenting on the acquisition, Jon Spoor said:
“We’re really excited to be joining Scrutton Bland. From the
outset, it was clear that our values align, putting clients and people first,
and providing forward-thinking advice with a personal touch. This move creates
fantastic opportunities for our clients, who will now benefit from an even
wider range of expertise and services, and for our team, who are joining a
business that’s ambitious and growing across East Anglia.”
Jason Fayers, Managing Partner at Scrutton Bland,
added:
“We’re delighted to welcome Jon, Mark and the whole Argents
team to Scrutton Bland. Their reputation, expertise and local connections make
them a great fit for our business, and together we’re in a strong position to
continue growing our presence in East Anglia. This acquisition is another
important milestone in our ongoing journey to build and grow, whilst delivering
exceptional advice and support to clients across the region.”
Argents will be rebranded as Scrutton Bland over the coming
weeks and months, as the team integrates into the wider business.
A team from professional recruitment specialists Pure braved lots of mud and obstacles to complete the Only The Brave charity race in aid of the East of England Air Ambulance on Sunday (2 April).
The four-strong team from the recruitment agency’s Cambridge office looked anything but pure by the time they had completed the tough course at Elveden Estate, near Thetford Forest. However, they all agreed it was worth it to help support such fantastic cause.
The Pure team consisted of Caroline Batchelor, Gemma Pritchard-Jones, David Atkin and Ellie Steinfeldt. They all completed the five-mile course, which this year was bigger and muddier than ever before. Between them they ran, crawled, climbed and scrambled their way to the finish line, tackling obstacles including mud pools, water slides, climbing walls, piles of hay bales and monkey bars.
Caroline Batchelor, Associate Director at Pure, said: “The words mud and mayhem definitely spring to mind! The organisers certainly lived up to their promise of making the course as gruelling as possible. But it was a great team bonding experience and lots of fun. This is a major fundraising event for the publicly-funded air ambulance. We’re all extremely proud to have played a small part in helping to raise the £11million needed to keep these life-saving helicopters in the sky.”
The Only The Brave event has been inspired by the East Anglian Air Ambulance’s pilots, doctors, patients and families. The air ambulance flies 365 days a year, taking highly skilled medical teams to people who have been unfortunate enough to be involved in accidents or medical emergencies in Norfolk, Suffolk, Cambridgeshire and Bedfordshire. The crews need to be brave, and overcome physical and emotional obstacles every single day.
Becky Wilson and Clare Fuller from Pure also gave up their time to be part of the team of volunteers which helped to ensure everything ran smoothly on the day.
As well as the entry fee to take part, the Pure team has raised a further £300 in sponsorship, with more donations still being received.
The Space Norwich – A local venue is hosting its first-ever Open House Day on 6th February from 2 PM to 6 PM, inviting the community to explore its spaces and discover how it can host a variety of events, including performances, corporate gatherings, and celebrations.
“This is a wonderful opportunity for people to see our venue in person,” said Masha Brompton, Events and Marketing Coordinator. “Our team is so excited to meet everyone, have the chance to chat, and share ideas about their events!”
Guests will have the chance to see all the rooms and possibilities firsthand, enjoy a friendly chat with the venue team, and network with other attendees in a relaxed and welcoming atmosphere.
The venue is partnering with CMA Event Hire, a trusted name in catering equipment for over 35 years, to showcase creative and inspiring event setups. Complimentary refreshments will also be available throughout the day.
Parking is free, with overflow options available, and the venue is fully accessible with disabled parking and facilities.
Don’t miss this chance to get inspired and plan your next event!
For more information or to Book your free ticket press here .
Tudor Lodge Consultants are pleased to announce that we have recently started works on Tales of Teddy’s website. Tales of Teddy are a blog and luxury dog product website started over the last few years by Samantha Murray Greenway, who has previously worked across national newspapers and publications in the UK.
Initially started as a blog and dog information website, Tales of Teddy has evolved into one of the best-known ‘dog blogs’ on the internet. The products sold include handstitched collars, luxury dog bowls and a wide range of other British made, handcrafted products for dog and the discerning dog owner and lover.
Tales of Teddy approached us with the desire to climb higher up Google for numerous dog-related searches such as ‘schnauzer’ and ‘luxury dog collars.’ With their website already build to a good standard on the WordPress content management system (CMS), Tales of Teddy were in a strong starting position.
What We Are Doing
We started with a comprehensive consultation between ourselves and the client to identify their targets and goals and what they would like to achieve through extensive search engine optimisation (SEO). Through the feedback we received, we were able to provide a list of around 50 keywords that Tales of Teddy want to be found online for via search engines. We then assessed the met data of their website to research how well they are currently performing.
This was done as part of a comprehensive SEO audit that assessed various aspects involving the overall SEO status and online presence of Tales of Teddy. This included their meta data, content, link profile and general site health. It is the results of this audit that have helped shape the plan moving forward for Tales of Teddy.
We have updated their CMS so that it has a range of SEO-friendly plugins and features favoured by Google and other search engines. This ensures that all content and features on the site and everything featured is crawled by search engines in the most efficient manner.
We are also working on updating all of the website’s meta data, content and user experience and will be working to improve the site speed. We look forward to building on our progress and building a thriving partnership between the teams at Tudor Lodge and Tales of Teddy for the future.
East-Anglian contract and specialist cleaning services provider, Monthind Clean LLP has appointed Richard Redding as its new Sales Director.
Richard will lead the group’s sales team in generating new business, strengthening relationships with its existing client base across its East Anglia and exploring new markets in Kent and London. He will oversee all sales and marketing activities across the growing business, which includes Monthind Clean, and Cambridge-based Atkins Gregory.
Having spent almost 20 years in the facilities management industry, with the last eleven of those as Commercial Director at Facilicom, Richard brings a wealth of valuable experience to the Monthind group and its client base.
Although this is a new role for Richard, his relationship with Monthind stretches back some years, as he explains. “Monthind’s operations director, Simon Biggs and I worked together for some years at Mowlem’s cleaning division in London. When the opportunity to join Monthind came along and I saw the work culture, and the plans for growth, I decided I wanted to be part of it. The people-first ethos of the company, and the level of loyalty Monthind has from customers and staff says everything about Monthind. I’m delighted to have joined the organisation at such an exciting time.”
Now in its 41st year, Monthind has earned an excellent reputation, and the business has grown organically to exceed a £10 million turnover, with significant growth planned in the next five years. Simon Biggs says, “We’re delighted that Richard has joined us at this stage of our journey. To have him on board with the valuable experience he has, fits well with us, and our plans at this time. Richard’s experience of bidding for various types and sizes of contract and his proven ability in supporting a sales team, I know, will add to Monthind’s reputation of delivering a first class service across the region.”