The Art of Networking – How to grow your business, with people you know, like and trust
“People don’t buy what you do, they buy why you do it” Simon Sinek
What you will learn
People do business with people they know, like and trust.This session will give you some fantastic tips and techniques to get the best from networking events and help you overcome any fear and anxiety they may have about them.
We will take you through the whole journey from selecting the right events through to attending and following up. We will give you useful tips on the process and the interpersonal aspects of networking.
We will teach you how to build rapport and develop relationships with people, overcome nerves, stand out and be remembered and maximise your return on your investment.
You have a comprehensive workbook, in which you will develop your networking strategy.
You will also get one year’s free access to our online forum, dedicated to all things networking.
About Ian Hacon
I’m the Founder at Yellow Brick Road. We help you take control of your life, through our transformational Finding Yourself Masterful Programme and take control of your business through our finding more purpose and meaning business transformation programme.
Today however, I’m the conductor at www.mycoachstation.com, Yellow Brick Road’s sister company, where you start your journey into personal development.Before finding my calling, I have owned, grown, bought and sold businesses, am a qualified accountant and was CEO at Blue sky Leisure, where I transformed them from good to great.
An active half-day workshop delivered by Matt Brown, One Visionto show businesses how to maximise the return on their advertising spend on Google AdWords and how to stop wasted budget.This is a non-technical course intended for people with limited experience of Google AdWords, who wish to understand how to create and run their own successful online advertising campaigns and/or improve the performance of their existing Google AdWords advertising campaigns.
Who Should Attend? This is a practicalworkshop aimed at people who areresponsible for ensuring that their Google AdWords advertising is targeted and achieving its objectives for the business. Delivered in an easy-to-grasp andnon-technicalformat,delegates will be given a briefing before the day, to ensure that they receive maximum benefit from the workshop.
What will you learn
How Google Search Advertising Works
The Foundation;Setting goals – why and how,Budgets – setting and controlling,Return-on-Investment (ROI) and measurement
Google Account Set-up -Account structure best practice andAccount options for razor sharp targeting
Keywords -Types of keywords,Keyword choice andQuality score
Adverts -Anatomy of an advert,Top tips for writing compelling adverts andSupercharge your ads with ‘ad extensions’
Landing Pages -Relevance and targeting,Navigation andCall-to-actions
Campaign Optimisation – Testing and what to focus on,Frequency of optimisation,Remarketing strategies,Resources and further help
Finally your next steps to getting the results that you need from your online advertising campaigns.
About Matt Brown The workshop is led by MattBrown, certified Google Partnerwho has been creating and managing successful Google AdWords campaigns for 15 years. The focus is on keeping the workshop as jargon-free as possible and providing practical help, tips and advice that will allow you to get the maximum out of your Google advertising.
Here’s what delegates have to say about our Google Adwords Training…
“I learnt great tips regarding keywords and Click-Through-Rates.”
“I learnt a lot of actions of Google Adwords. This has been very good!”
“Lots of useful stats about campaigns performing well and badly. Negative search term tool and Google Ad extensions. Excellent!”
This event is now fully booked. To be added to a waiting list please email [email protected]. Thank you.
Social media is expanding all the time and getting the message through the noise can be hard. That’s where LinkedIn can cut through and offer some real business gains.
This half-day training workshop ‘Make your LinkedIn profile work for you’ will help you develop a clear plan for updating an individual profile to achieve All-Star status and represent the business appropriately.
You will learn:
Why your personal profile is the key to a successful presence.
The concept of outreach versus due diligence.
The specific profile sections that must be completed to attain an All-Star 100% ranking on LinkedIn.
How to get your LinkedIn profile to rank on external search engines.
How to optimise your profile so that clients seeking out your products or services will find you.
How to stand out from your competitors.
The various sections of your profile where you can put calls to action.
Who should attend the LinkedIn Profile Workshop?
Any person who can be described as a beacon or ambassador for the business – Those who attract attention from outside the company. For example:
Sales Teams
Marketing Personnel
HR Team members
People in roles that deliver services directly to your clients
Testimonials
“Lots of tips to take away and guidance on how to make LinkedIn work better for me”
“I learnt the benefits of LinkedIn and new ideas on how to improve profile”
About John:
John Davy is a life long business networker, both in the real business world and more recently in online communities. John is a leading expert in the business social media platform, LinkedIn. He has a consultancy business in the UK that is specifically targeted to optimise companies approach to this most powerful of business tools.
Please arrive 15 minutes before the session starts at 08.30am.
In this session (Be Better at Attracting and Retaining Skilled Staff) Martin Vincent, St. James’s Place will be your host.
You will learn:
This session is designed specifically for SME business owners to demonstrate how investing in a comprehensive benefits package for your staff, can not only provide financial protection for your business but also contribute to its growth. By attracting the most talented individuals and retaining in-house expertise, your business is less likely to be impacted by high staff turnover – and it costs less than you might think. Join us for this session to hear insights from industry specialists on how SME businesses are investing in staff benefits in order to compete with large employers.
3 top tips you’ll walk away with:
80% of employees say they’d feel more positive towards their employer if they offered better health and wellbeing benefits.
You may have little or no funds available to boost your benefits budget, but with an average £27,000 price tag attached to an SME replacing a member of staff, it’s worth investing in your employee benefits as a key staff retention tool. Rebalancing your benefits package is a way you can free up funds without necessarily having to increase your budget.
79% of employees believe the responsibility for managing staff health and wellbeing should be shared between employer and employee.
About Martin: Martin runs a successful Wealth Management business. He has a passion for helping business owners and company directors to protect and grow their businesses, whilst creating financial independence. Martin has a particular interest in working with growing Creative, IT and Engineering businesses, where it can be difficult to find the right talent.
Do you know what an Incoterm is and what one you should use for your export? Used in sales contracts worldwide, Incoterms define the risks and responsibilities of a buyer and seller in an international sales contract.
This full day course looks at the Incoterms rules from a practical point of view and explains all the costs, delivery and risk implications and where you can go for further information.
Aims: • Understand what an Incoterm is and why you should use them • To be able to explain the risk and responsibility for both buyer and seller • Understand the different Incoterms and the pros and cons of each • Know the correct terms for the relevant mode of transport • Know where you can go for further information
Who Should Attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, goods inward staff and many more.
Testimonials “Very good course. The speaker was well informed and helpful.”
“Well explained course. All my questions were answered. “
“Very informative. I even purchased a copy of the Incoterms book from the Chamber!”
Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.
One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.
Do you want to save time and money when producing your export documentation? Creating documents online with e-zCert is the way forward.
This half day workshop will show you how to apply for your documents online taking you through every step of the application. We will also show you tips and tricks to save you time and money.
Aims: • To be able to create your export documentation online with ease • Know what supporting evidence is required and acceptable • Learn how to store data for future applications • Know how to apply for EC and Arab Certificates of Origin, EUR1s, ATRs, Uploaded Documents and ATA Carnets
Who Should Attend? This course is suitable for anyone responsible for the raising or issuing of export related documents.
Testimonials “This workshop gave me a better understanding of e-zCert and why different documents might be required.”
“e-zCert is definitely an easier way to complete and create your export documentation.”
Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.
One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.
Do you know what documentation is required to ensure that import customs clearance takes place without delay? This course will go over a number of documents and procedures involved with importing.
This full day course will explain import documentation and giving knowledge of the key elements of important procedures, including where to go for sources of information and assistance. It will also cover how to comply with customs procedures.
Aims • Demonstrate and understanding of import documents and procedures • Know what should be considered before importing • Understand the content of an import purchase order and the instructions to the supplier • Understand what determines how much duty and VAT is payable • Know how to check and what to check on an import declaration • Understand that the import of certain goods is controlled and where to go for sources of information and assistance
Who should attend? This course is suitable for anyone involved with the import process such as; accounts, purchasing / buyers, freight forwarders, shipping, customer services and many more.
Testimonials “I learnt about imports, licences that may be required and the documentation side of things – overall a very good course!”
“As a complete novice, this course covered all I need to know with regards to imports. It has given me a better understanding of what is soon to become part of my job role”.
Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.
One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.
Are you aware of the advantages of claiming inward and outward processing relief? Inward processing and outward processing are methods of claiming relief from Customs duties and VAT in some cases.
This half day course helps companies work through the process of applying for authorisation and informs you of the information required internally to ensure a good audit trail so that returns are completed on time.
Aims • Have an understanding of the advantages of claiming IPR and OPR • Understand the customs regimes and the ‘Tariff’ • Know what documentation is required to claim IPR and OPR • Learn what commodity and procedure codes are and where to find them • Know how to work out customs duties
Who Should Attend? This course is suitable for anyone involved in the export or import process such as; accounts, purchasing / buyers, freight forwarders, shipping, goods inward staff and many more.
Testimonials “I have a much better understanding of inward and outward processing.”
“I now know how to apply for authorisation and have a better understanding of the procedures involved with inward and outward processing.”
Cancellation Policy 15% of fee payable if delegates cancel more than 7 days in advance. If less than 7 days the full fee is payable.
One of the ‘core 10’ courses accredited by British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade.
This one day seminar looks at the whole export function. It provides a perfect introduction for new staff, is ideal as a revision exercise for staff who may be a little “rusty” and need to get up to date, and as an overview for supervisors and management who have to understand what their staff are doing.
By the end of the course the delegates will be able to:
Prepare an export quotation
Organise the export office
Understand export order processing and an overview of export documentation and terms of sale
Date: Wednesday 11 January 2017Venue: 9 Norwich Business Park, Whiting Road, Norwich, NR4 6DJTime: 9.00am – 4.30pmPrice: Members £248+ VAT Non Members £310+ VAT
One of the ‘core 10’ courses accredited by the British Chambers of Commerce (BCC). Candidates achieving Pass or Merit in the course will receive a certificate. Those who pass 6 individual courses will achieve a nationally recognised Foundation Award in International Trade
Please Note – Members will receive an invoice in the usual way. Non-members must pay in advance and will receive a receipted invoice by return.
Cancellation Policy – 15% of fee payable if delegates cancel more than 7 days in advance, if less than 7 days full fee payable.
The Art of Networking – How to grow your business, with people you know, like and trust
“People don’t buy what you do, they buy why you do it” Simon Sinek
What you will learn
People do business with people they know, like and trust. This session will give you some fantastic tips and techniques to get the best from networking events and help you overcome any fear and anxiety they may have about them.
We will take you through the whole journey from selecting the right events through to attending and following up. We will give you useful tips on the process and the interpersonal aspects of networking.
We will teach you how to build rapport and develop relationships with people, overcome nerves, stand out and be remembered and maximise your return on your investment.
You have a comprehensive workbook, in which you will develop your networking strategy.
You will also get one year’s free access to our online forum, dedicated to all things networking.
About Ian Hacon
I’m the Founder at Yellow Brick Road. We help you take control of your life, through our transformational Finding Yourself Masterful Programme and take control of your business through our finding more purpose and meaning business transformation programme.
Today however, I’m the conductor at www.mycoachstation.com, Yellow Brick Road’s sister company, where you start your journey into personal development. Before finding my calling, I have owned, grown, bought and sold businesses, am a qualified accountant and was CEO at Blue sky Leisure, where I transformed them from good to great.