You’re invited to join us for our third Insight Day webinar on Thursday 25th June.
Running a business isn’t always easy at the best of times, and in the current climate it can be harder than ever. That’s why we’re running a series of webinars designed to inform and assist in this time of uncertainty.
This free webinar will discuss processes with which you can plan to utilise your existing audience in a meaningful way. We will cover the customer journey and the structure of your website, looking at how you can create ‘product funnels’ that help build data – as well as remarketing, conversion rate optimisation, and how to best use your social media to support this. Importantly, we’ll also discuss how to measure your success.
All attendees are also invited to apply for a free digital presence check on their business.
We’ll be running two sessions on the day, one in the morning and one in the afternoon. You can choose your preferred time upon registration.
Making things happen can be hard can’t it? It requires momentum, focus, goals, drive, motivation and a whole host of other abilities. Most importantly, Hethel Innovation. Andy is the Deputy Innovation Manager of the Business Development Team and has worked in high demand environments for several years. From the daily pressure of working on set for TV, through to setting up and running two of his own businesses. Productivity is an obsession for Andy and the ability to improve ourselves constantly is something he has been working on for years.
Join us at a Business Briefing event being held by Norfolk Chambers of Commerce in partnership with Norfolk County Council and BAM Farrans. This is an exclusive event for businesses in the Great Yarmouth Area, will focus on the Third River Crossing.
Construction of Great Yarmouth’s Third River Crossing will begin in early January. This session will provide local businesses with the chance to:
Meet the project team responsible for building the new bridge
Learn how the construction will take place
Understand how this may impact you locally and opportunities for your business
Join us for a special evening with former Scotland Yard DCI and Criminal Psychologist Steve Gaskin as he delves into the world of serial killers and analysing the psychology behind their crimes.
Buy now so not to miss this unique opportunity to pique your curiosity and gain valuable insights into the enigmatic world of criminals.
Ticket includes entry, pre-dinner drinks, followed by two-course dinner from the renowned chefs at Delia’s Canary Catering.
As a society, we aim to provide the health care interventions and services that give us the best value for the money we spend. But what outcomes from health care do we value most? This talk will introduce some of the new approaches used to assess outcomes, outline some of the challenges, and consider how this information might help with decisions about the provision of health care.
All talks take place in Julian Study Centre Lecture Theatre at 6.30pm
Free admission, no need to book and a complementary drinks reception will follow.
Your accounts are a valuable tool and can guide you to improve your business performance. Gain the skills and tools you need to make better financial decisions to drive your business forward
This will not only enable you to increase profits but will also assist in your relationship with your Accountant and Bank.
However, understanding accounts is not a skill that comes naturally to everyone. It does need to be acquired. Therefore this course has been designed to plug that all important gap and send you back to the office fully armed with the skills and tools you need to make better financial decisions and drive your business forwards.
Our trainer for this event will be Martin Sanders.
This one day conference will demonstrate new technologies, products and business models that can be successfully applied in the agri-tech and biotech sectors. It will provide attendees with new tools and approaches to unlock their business potential and growth through innovation.
The agri-tech sector is considered to be one of the world’s fastest-growing markets. The UK Government has identified agri-tech as one of ‘eight great technologies’ that will propel the UK to future growth and receive a funding boost. The entire agri-food supply chain, from agriculture to final retailing and catering, is estimated to contribute £96 billion or 7% of GVA.
Cost:Conference places from £30 and exhibition spaces £150. Register and book your standHERE.
Venue:KingsGate Conference Centre, Peterborough, PE1 4YT
Agri-tech innovation unlocked offers: • Innovation solutions to address industry challenges in agriculture and food manufacturing • Expert industry speakers who will provide the latest developments in the agri and biotech sectors and give practical examples of innovation • Adapt’s successful approach to facilitating innovation and business growth • Investment and grant funding opportunities • Direct access to Adapt’s network of research and technology organisations, innovators and potential customers • Debate how businesses can benefit from the £100bn bioeconomy market. • Opportunity to set new industry standards with innovative and sustainable products and influence government policy • Cross-sector collaboration linking food, water, energy and land management to address food security issues now and in the future • Networking with businesses, investors, funding bodies and local enterprise partnerships • Exhibition of companies, research and technology organisations developing products, materials, and technologies for agri-tech and bio-tech sectors.
Who should attend? Businesses operating in the food and drink, agriculture, biotech, and manufacturing sectors; investors and analysts looking for new technologies and investment opportunities; local enterprise partnerships and economic development teams.
The conference is organised as part of InCrops project and will showcase the impact of this ERDF funded project on stimulating innovation among businesses.
Please get in touch at[email protected]or call Julia O’Rourke on 01603 591765 if you have any questions about this event.
‘Coffee Means Business – relaxed, informal business networking for all local businesses. No membership, no pressure, just great networking over coffee.
Programme: · 9:30 am – help yourself to coffees and teas, meet with other businesses · 10.00 am – a welcome from Genix · 10.05am – time for more conversation · 10.30 am – short presentations from local businesses · 10.40am – who will you meet? · 11:30 am – time to go…
Bring plenty of business cards!
“The most cost-effective networking I have ever done”.
When managers announce their earnings in a press release they can disclose a great variety of performance measures. These ‘alternative performance measures’ are created by them, without following any accounting standard. Critics claim these measures are disclosed to mislead investors, while managers state their objective is to provide valuable information to capital markets.
Join Prof Ana Marques (Norwich Business School) to find out how to tell which measures are useful, and the impact of industry competition and the institutional environment.
Inaugural lectures recognise and celebrate the promotion of UEA academics to the position of professor, whilst giving audiences the chance to hear about their research and its impact on society. These lectures are free and open to all, and there’s no need to book; simply turn up on the night, or watch live via YouTube. Each lecture is followed by a free drinks reception, with a chance to meet the speaker and ask them questions about their research.
These lectures are free and there’s no need to book; simply turn up on the night!
Segmentation & Customer Profiles – What, Why and How
Everyone is unique, so it seems counterproductive to categorise traits and characteristics into groups, right? Quite possibly.
However, Segmentation and Customer Profiles can act as an eye-opening introduction to learn who your target and ideal customers are. By creating a Customer Profile you can begin to identify gaps in your current marketing strategy where your target customers are not hearing your messages.
There is no right or wrong list of Segmentation factors, Nivea even use sun-cream usage as a factor (please forgive the pun), and in this webinar we introduce how we do it at Hethel Innovation; a technique we have introduced to businesses through our fully-funded ERDF project, Breakthrough.
What We’ll Cover
In this session we’ll look at:
What is Segmentation?
What is a Customer Profile?
The benefits and criticisms of these techniques.
Why to use Segmentation and Customer Profiles.
How to begin the process, and what happens next.
Following the session you should understand how to conduct your own Customer Profile exercise by looking at the similarities of your current customers. With this information you can begin to introduce new marketing practices to access those who currently are not aware of your organisation.
Who Should Attend?
Early stage organisations looking to identify their early adopters for feedback.
Small businesses wishing to identify their niche.
Large organisations looking to move into new markets, and access new customers.
Those in the public sector looking to create solutions for a specific group of residents.
This webinar will be delivered by Jordan Sharman, part of Hethel Innovation‘s Business Development Team. With a background in Marketing, alongside manufacturing, Jordan works closely with SMEs and Startups in Norfolk and Suffolk to realise their target market and create businesses which provide a value that exceeds the expectations of the customers.
With self-distancing in-force, we wanted to offer up an alternative for business people across Norfolk and Suffolk to enjoy business networking from home and to help them stay in-touch with others.
Use our LIVE session on the MENTA Facebook page to say hello, ask questions of our resident experts and enjoy ‘networking’
On the morning, head to the MENTA Facebook page and at 9.30 am if we don’t appear, please refresh your screen and join in the chat, say hello and share your views and thoughts.
Your host is Nick Pandolfi and he says “we have received a hugely positive reaction to our previous Facebook LIVE events, we wanted to ensure that people had a way to share their business news and simply say hello to to others “
NAAME network. A network which has been involved in the rapid diversification of manufacturing towards PPE in East Anglia. James also runs his own business in his spare time and our ability to innovate and diversify is an important focus for him both at Hethel and elsewhere.