Data is now the new oil of the 21st Century. Every user that arrives on your website is like a precious pearl of information, ready to be mined and utilised to help you transform your business. If only there was a way of capturing this powerful data and taking away meaningful information on which to act. Enter Google Analytics: one of the most powerful, free-to-use web analysis tools available.
As marketers, we are often surprised at how many websites have a Google Analytics account already set up, with a wealth of information being accrued that could potentially transform their business. And yet, many of these website owners opt to neglect this data and are essentially ignoring signposts that could help point their business in the direction of profitable success.
This training seminar has been split into two modules. Module 1 is designed as an introduction to Google Analytics and touches on some of the fundamental uses of this powerful online analytics tool. Module 2 covers more advanced uses and some of the techniques employed by professional digital marketers and agencies to better understand users, allowing them to make informed business decisions.
The training seminarwill be held by affinity, a top 100 digital agency with over 30 years of marketing experience working with brands across the country and from a large range of sectors. Affinity is also a certified Google Partner, Bing Ads accredited, and the seminar will be held by a Hootsuite certified, Google Analytics and marketing expert.
Huw Sayer will explain why apprenticeships benefit both employers and employees. His view is that investing in developing people is not just a social good but also an economic necessity. He will look at the value of social brands to businesses – and personal brands to individuals.
Huw Sayer
(@HuwSayer)
Huw’s passion is creating engaging conversations that empower people, build brands and inspire change. He specialises in helping clients spark such conversations with their employees, buyers and suppliers. This involves researching, writing and editing content for everything from annual reports to social media.
He has over 25-years marketing experience, including time as an account director and analyst. This has given him a detailed understanding of all aspects of business communications. He now runs his own communications consultancy, Business Writers Ltd, with clients across Europe. These include financial institutions, government agencies, industrial manufacturers, technology companies, and food and drink producers.
Hatch Brenner Solicitors on Theatre Street is once again supporting local charity Norwich & Central Norfolk Cruse Bereavement Care as they hold an informal networking breakfast on Thursday 12 March. The Business Breakfast, to be held at the Assembly House on Theatre Street, is a chance for representatives from local businesses to discover more about the work of the charity, how they help, and why bereavement support is so important for each individual the charity supports. Becky Bushell, Norwich & Central Norfolk Cruse Bereavement Care fundraiser commented: “We are looking forward to holding our next Business Breakfast at the Assembly House in association with our long term community partner Hatch Brenner Solicitors. It will be great to see familiar faces from the business community, as well as to introduce our work to new professionals. Support from the local community is vital in allowing us to operate and provide specialist support via our highly trained volunteers.” Dawn Parkes, Hatch Brenner Managing Partner added: “Through our partnership with Norwich & Central Norfolk Cruse Bereavement Care, we have seen first-hand how committed the team are in caring about and understanding the needs associated with bereavement. Cruse is often the only place people have to turn to when someone has died. The Business Breakfast is a good opportunity for the charity to showcase their work. It will be lovely to network with contacts and friends from the local community and to enjoy some delicious breakfast thanks to our neighbours at the Assembly House.” For further information or to book your place at the Business Breakfast, please contact Becky Bushell at [email protected] or call 01603 219 977. The Business Breakfast is on Thursday 12 March, 8am – 930am, with a suggested £10 per person donation to the charity. Norwich & Central Norfolk Cruse Bereavement Care, 68 St Augustine’s Street, Norwich. NR3 3AD.
Join us for the 2nd Norwich Santa Run at Eaton Park!
Walk, run or jog a 2km route around the park dressed as Santa! A perfect team-building event, to get your office ready for the festivie season!
Registration is at 10am, the run starts at 11am and will be finished by midday.
Ticket Prices:
Adults – £12.50, this includes aSanta suit and medal Childen – £7.50, this includes a Santa hat, medal and festive goodie bag Under 2’s – Free, this includes entry only
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.
Steve Jobs
Sustainable competitive advantage is the holy grail of business. This session looks at the role developing an innovation culture has in creating market-leading products and propositions.
This will be followed by a discussion with Dr Clive Edmonds, founder of innovation specialists Scienta Group, who will consider Innovation in a Post-Brexit World.
Dr Clive Edmonds started his career in the brewing and wine industry and quickly decided that he preferred drinking to making it! He then embarked on a PhD in Molecular Genetics with the output of which allowed the generation of hydrogen for fuel cells using bacteria. In addition, he has gained qualifications in Innovation Management, Project Management and Psychology.
Please join us at for what promises to be a thought-provoking and interesting session. To book or for more details please click HERE.
A comprehensive one day Digital Business Skills/Social Media Course for your business. An interactive and practical session with the main aim to increase your profitability!
You will learn how to develop a strategy for your your Social Media:
Content Strategy – what to post, when to post, how to post, where to post and who for
A follower Strategy – Attracting New customers. How to attract New Followers, Targeted Followers, Local or Relevant Followers
The growing importance of Video in Social Media for your business
Selected other topics covered – Social Media for Business, Email Marketing, Websites, Instagram, Twitter, Tik Tok, Facebook, LinkedIn, Google my Business, Strap lines, Overcoming Risks of Social Media
Timings: 10am – 5pm
Dates: 6th and 15th July at The Place, King’s Lynn.
Are you concerned about the increasing number of Cyber threats to your business?
Learn how to protect your business against them by joining Signpost 2 Grow at their Cyber Security Essentials workshops. Find out how to take practical steps to protect your business from Cyber Crime from leading professionals
Speakers:
Joe Cooksey, Digital Business Eagle at Barclays Bank: How cyber criminals take advantage of customers. Joe will show just how easy it is for criminals to attack your business, and then teach you how to prevent invoice fraud and counter common cyber-attacks to protect your business against them.
Paul Markell, Norfolk Police Cyber and Serious Crime Directorate: How the Police tackle Cyber Crime. Paul will outline the risks businesses face and explain how the Cyber Crime Unit is responding to this ever growing threat.
Terry Wilson, Signpost 2 Grow Navigator. Signpost 2 Grow connects businesses with the help, advice and funding they need to grow. Terry will give businesses an insight into what’s available to local businesses looking to grow.
There are limited spaces available for this FREE workshop!
The UK’s authoritative Queen Concert Show performed live, in a two-hour rock spectacular!
Be part of the ultimate celebration of one the biggest bands to have ever graced the stage – Queen. Radio Ga Ga recreates the magic, fun & showmanship of the bands touring days, as they played to millions of people every year.
Join us as we take you on a journey through the decades, bringing you all 26 UK Top 10 hits and fan favourites, performed live with an electrifying band such as; Crazy Little Thing Called Love, I Want to Break Free, Somebody to Love, we Are The Champions, We Will Rock You and of course Bohemian Rhapsody.
Join us as we Rock You, and show you We Are The Champions.
Radio Ga Ga; the show that is taking the country by storm.
This is a tribute show and is no way affiliated with any original artists/estates/management companies or similar shows.
Dave Pearce is Back!!! After the huge success of the last 2 club shows in Norwich, Dave Pearce is once again coming back to the fine city to bang out the finest house and trance classics!! Out of Space DJs will once again be supporting Dave on the night delivering you the very best Dance Anthems live from EPIC Studios, Norwich
The Out of Space show includes:
– A Dance Anthems DJ Set from the mighty Dave Pearce (ex BBC Radio 1 & BBC Radio 6).
– 3 x Dance Anthems sets from the Out of Space support DJs
– Amazing stage dancers & performers.
On the night you will be treated to a wide range of classic dance tracks that you all know and love from across the biggest, best and most influential musical eras of our times.
Get ready for a host of Trance Bangers, Classic Ibiza House Anthems and an ultimate selection of 90s dance tracks from the likes of Gala, Sandy B, Crystal Waters, N-Trance, Ultra Nate, Livin Joy, Groove Armada, Faithless, Darude, SASH, Paul Van Dyke, The Prodigy, The Chemical Brothers, Fat Boy Slim, Daft Punk and much much more.
Brace yourself for an amazing night of turn back the clock classics that will take your brain to another dimension and your mind to Out of Space!!!