A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.
Learn how to:
Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon
COURSE CONTENT –
Email Marketing and the law
Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses
Planning your email campaigns
Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance
Get your audience to open your email
Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything
Get your audience to react to your email
Writing effectively for email The smart way to use links Prominent call to action
Evaluate your performance
Understand campaign metrics Set realistic goals Understanding behaviour
Review of your campaigns
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing
“I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”Matt Adamson, Swains PLC
Teas & Coffees will be provided.
*whilst this course is free, if you book and don’t come to the session we will invoice you £30*
A chance to meet with like minded small business owners, all looking to grow. No elevator pitches, as we work through over the course of 2 hours what works in running more successful businesses. Always good fun and plenty to talk about.
No need to book, just turn up and let’s all help each other. Free tea/coffee too, and better quality than at our Poringland meetings!
A chance to meet with like minded small business owners, all looking to grow. No elevator pitches, as we work through over the course of 2 hours what works in running more successful businesses. Always good fun and plenty to talk about.
No need to book, just turn up and let’s all help each other. Free tea/coffee too, although of dubious quality.
Spider is pleased to be supporting the Norfolk Director event, in association with sponsors Ensors Chartered Accountants and Charles Stanley Wealth Managers. The event is themed as ‘Scale up & Grow’ with keynote speakers Trina Beare, Managing Director at Lamberts & Chris Reeve, Managing Director of Reeve Social Media. There is also a Q&A Panel chaired by Sue Wilcock (UK Directors) of local businesses who bring a wealth of ‘real’ experience and knowledge that they are happy to share. The panel consists of Ensors, Charles Stanley Wealth Management, MAD-HR and Spider.
The event is only open to sole traders, directors, entrepreneurs, partners, owners and senior decision-makers of businesses from all market sectors. As well as providing opportunities to network with other business leaders, attendees will be positively encouraged to question the keynote speakers and the panel of experts; all with a focus on sharing knowledge and experience and stimulating a healthy discussion around the real issues linked to running a business, particularly with a leaning towards scale up and growth.
Early Bird Tickets are available at £25 +VAT until 21 May and will then increase to the full price of £50 +VAT.
The Hospice Hold Up, is taking place on Thursday 10th September 2015 in King’s Lynn.This annual event raises much-needed funds for our patients and their families.
The Norfolk Hospice, Tapping House provides specialist palliative care for people living with life shortening conditions in West and North Norfolk and the Fens. A wide range of care and therapies are offered to people including: physiotherapy, creative therapies, hospice at home, bereavement support, home sits and symptom management. It currently costs the Hospice in excess of £2 million to provide this care each year. The NHS funds only 10% of this, with the remaining 90% coming from fundraising activities like the Hospice Hold Up.
For the event we would require yourself or a member of your team to be arrested for charity. Each year we arrest around 20 business men and women, with real police officers, in either their work place or a public place. Arrests take place between 9am and 11am. Prisoners are then escorted to ‘prison’ where finger prints and mug shots are taken. Prisoners are fed and watered – but do not worry it’s not bread and water for our Hospice prisoners. £500 bail is collected and prisoners are free to leave early/mid-afternoon.
It’s a great opportunity to network with other local business men and women whilst raising money for a local charity. Bail is £500, which can be raised beforehand or during the event by asking colleagues, suppliers, customers, friends and family for donations towards your bail. The press usually attend the event and the Hospice has an army of photographers taking photos of the day which will be shared with you post event.
We require all prisioners to be in King’s Lynn to be arrested.
If you have any further questionsor would like to take part please do not hesitate to contact me on [email protected].
An opportunity to meet like minded small business owners to share ideas, knowledge and make new contacts. No elevator pitches, just working through a pretty packed agenda with a focus on sales and marketing. As 2019 races to an end, we will look at business planning top tips too. No need to book, just turn up and have a great start to your day!
After the success of Adore’s 2019 tour, she’s back! 2020 sees Adore take to the road once more with her A/D Tour and this time she’s bringing an extra special guest. You won’t want to miss this show! The special guest will be announced this December.
Legendary 2-Tone Punk Ska Reggae Group led by vocalist Dave Wakeling celebrate their 40th Anniversary.
The Beat formed in 1979 and released their debut single, an infectious cover of the Smokey Robinson classic ‘Tears of A Clown’ on 2-Tone Records which went straight into the UK national charts at #6. Along with their contemporaries The Specials, Madness and The Selecter, The Beat became an overnight sensation.
Over the course of the next five years The Beat released three studio albums ‘I Just Can’t Sop It’, ‘Wha’appen’ and ‘Special Beat Service’. The Beat toured the world alongside artists such as The Clash, The Police, The Specials, The Pretenders, REM, Talking Heads, and David Bowie.
The Beat enjoyed a series of classic hit singles between 1979-1983 such as ‘Mirror in the Bathroom’, ‘Best Friend’, ‘Can’t Get Used to Losing You’, ‘Hands Off…She’s Mine’, ‘Too Nice To Talk To’, ‘Drowning’, ‘Doors of your Heart’, ‘Save it for Later’, ‘I Confess’, ‘Stand Down Margaret’ and ‘Twist and Crawl’.
Get tickets for the 40th anniversary tour for one of the most popular and influential bands of the 2-Tone Ska movement.
Connect-Ed 2014 will be focused on business , and will create a great opportunity for teachers, career advisors and support staff to engage and connect with business leaders based in Norfolk.
Promoting Knowledge and Careers
The main theme that runs throughout the day is “Getting Connect-Ed”, a real chance for those working with young people every day to get an insight into business, careers, and how business employers recruit.
Connect-Ed is about just that, getting connected. Developing young people, and providing opportunities for them to progress into the world of work, needs a network of people working together, informed about how the other operates day-to-day. Connect-Ed is about bringing those people together and sharing that knowledge.
The day will consist of a combination of presentations and interactive sessions. We would look to group those attending into small focus groups made up of teachers, careers staff, training providers and employers. Each focus group would contain 8-12 members with at least a half of the group made up of attending employers and encourage the sharing of knowledge, ideas, and career opportunities within the sector.
Session 1 – My Journey This session would be kicked off with an introduction to the day the employers present in the room and their willingness to work with those from education and careers.
ACTIVITY 1 A short presentation by some leading business figures, followed by a panel discussion on employment and career opportunities in business.ACTIVITY 2 “My Journey” – Each member of the focus group sharing their journey of how they got to where they are today.
Session 2 – Sector KnowledgeACTIVITY 3 Sector awareness, a presentation on how the sector has developed in the region, and where it is heading.ACTIVITY 4 Skills and Knowledge requirements in the sector, how these have changed, and how they are going to develop in the future.
Session 3 – Pathfinder How young individuals can develop into roles in the sector. This session would look at recruitment into the sector, training and qualifications requirements.
ACTIVITY 5 A short presentation around recruitment into the sector, and how jobs are advertised and recruited for.ACTIVITY 6 Group exercise where more knowledge can be shared around recruitment and training.
Session 4 – Connect-Ed Pledge A focus on how to take the knowledge back to the students, and engaging them with activities to inspire them into a career in the sector.
Those supporting the event would look to make pledges to engage and involve their organisation in supporting local students.
Connect-Ed 2014 Conference 10th July at The Space – Norwich
Connect-Ed 2014 A FREE to attend conference being held in Norwich on the 10th July at The Space Norwich. This event will bring together education and enterprise, and an opportunity to share and shape careers in business in Norfolk. The event will start at 9:30 and close at 4pm
Awarding Body; Chartered Institute for Environment Health (CIEH)
Tutor; Richard Mills and Sarah Daniels
Differentiation; Recommended understanding and knowledge of basic food hygiene – ideally the CIEH Level 2 Award in Food Safety taken within the last three years.
Audience; Managers and supervisors in small, medium or large catering, manufacturing or retail businesses
For more information on this course please contact us on 01603 473732 or visit our website
A non-technical course designed for people with limited experience in email marketing. This course is well suited to people who wish to improve their knowledge and get better results.
Learn how to:
Plan, develop and refine your email marketing strategy and evaluate ROI (Return on Investment) How to get your emails open, read and acted upon
Course content:
Email Marketing and the law
Understanding the basics of data protection law Who you can and can’t send email to Your obligation with unsubscribes Understanding the rights of consumers & businesses
Planning your email campaigns
Setting objectives Targeting and segmenting your recipients Touch strategy considerations How to refine and improve performance
Get your audience to open your email
Getting your email into the inbox, deliverability The essential elements, friendly from, subject line & more Timing is everything
Get your audience to react to your email
Writing effectively for email The smart way to use links Prominent call to action
Evaluate your performance
Understand campaign metrics Set realistic goals Understanding behaviour
Review of your campaigns
Delegates are invited to send in their recent campaigns for review and comment during this part of the course. This is an excellent way to gather real feedback. Gain ideas from other people and their campaigns to apply to your own marketing
“I really enjoyed the course and found the session informative and very valuable. It makes such a difference making it fun too,”Matt Adamson, Swains PLC