On Tuesday 28th March, over 30 delegates joined us to learn more about the business opportunities in Japan at the Holiday Inn, Norwich. The event proved to be an informative and relaxed introduction to the cultural norms of doing business in Japan as well as the allures of the Japanese market as part of our international event series. The venue provided the attendees with plenty of tea and coffee as well as spacious and comfortable setting on this sunny afternoon.

Norfolk Chamber’s International Trade Manager, Julie Austin, welcomed delegates to the event, introducing our four expert presenters from companies: Japan External Trade Organisation (JETRO), Integro Languages and Barclays. First up to speak was Daisaku Yukita, Deputy Director-General of JEtro, who highlighted the draws of the Japanese market and an overall impression of the challenges and solutions to doing Business in Japan.

Next up were Tom Bool and Shohei Yamaguchi from Integro Languages. Tom spoke about how crucial gaining linguistic support was in growing your business internationally. He then introduced Shohei, a Japanese national and head of Integro’s Asian languages division, who provided a crash course on what to expect from interactions with Japanese business community and the pitfalls to avoid.

The delegates were then provided with a delicious range of cakes and refreshments, allowing the opportunity to network with one another and discuss some of the subject matter introduced by our speakers.

Cake and tea consumed, Phil Ball, Director of Trade Sales at Barclays, then took to the podium to indicate some financial tips and issues when trading with Japan.

Julie also gave a short presentation on how the chamber can help your business to expand overseas. If you would like any more information on how we can help, please visit our international page or contact the team: 

T: 01603 729715 E: [email protected]

We closed the event with a Q&A session, after which, many delegates took the chance to talk further with the speakers and get in some final networking to make those all-important contacts. 

Doing Business in Japan Slideshow from Naomi Holmes

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