To celebrate National Apprentice Week, we asked our Digital Marketing Apprentice Emma Jermany a few questions. Why did you choose an apprenticeship? I never wanted to go to university, but I knew I wanted a career in marketing so after looking into apprenticeships further I knew this was the right option for me. The main reason I chose to go down the apprenticeship route was due to the fact that I could learn on the job. Apprenticeships offer off-the-job learning which can be put into practice during your working day. By doing an apprenticeship it’s given me the opportunity to do the job I wanted without going to university. I am gaining first-hand experience in digital marketing as well as learning alongside it, something going to university would not have given me. What are the benefits? Going down the apprenticeship route helps you gain experience in the working world. An apprenticeship gives you the opportunity to earn a salary while learning a new skill, which is rewarded by a qualification at the end. Not only does an apprenticeship help progress your professional life but also your personal life. Why would you recommend it to others? An apprenticeship is a great option for those who know the career route they want to go down but don’t want to go to university. Apprenticeships not only help people start their careers but offer career progression with the option to take higher levels. If you want to gain a qualification, start your career, and earn a salary, then an apprenticeship is definitely worth looking into.