The following is update on the BIS Business in You (BiY) campaign businessinyou.bis.gov.uk. So far there have been over 90,000 visits to the “Business in You” portal and there are now 9,900 subscribers to email updates.
The current theme is employment which covers existing and new offers to businesses, cutting across several departments and channels. There is also a new online tool, “Taking on an Employee”, which brings together everything a business needs when considering employing for the first time. The new tool can be found at: www.businesslink.gov.uk/employ.”
Other content which may be of interest includes:
Myth-busting around employment law/regulations (hosted at https://www.bis.gov.uk/common-employment-myths) Financial help to employ apprentices and young people (eg via DWP’s Youth Contract) – https://www.improve.businesslink.gov.uk/node/12988
The Business in You has also teamed up with The Guardian and Channel 4 as part of the drive to support small and medium sized businesses.
The partnership includes a competition run by The Guardian for start-ups and growing businesses, who get a chance to win a package of business support, mentoring and £15,000 worth of advertising in The Guardian. Channel 4 have produced adverts and video clips, which show real-life case studies of successful small businesses designed to inspire new start-ups and help existing ones to grow. To find out more go to www.guardian.co.uk/business-in-you
Finally, a major direct mail campaign has also been launched – targeted at growing businesses – via Companies House, who are in turn promoting BiY through their new “Get it Right, First Time” series of events. Events are taking place in London on 3 July: https://www.ipo.gov.uk/getitright.htm
