With a vibrant PowerPoint, Rachael Shakespeare of Jungle PR gave delegates an enthusiastic presentation on public relations. She taught the delegates what PR is, along with what it isn’t: giving them information such as how any PR, whether good or bad, is better than none, as well as how to utilise bad PR. Rachael also spoke on press releases, coverage and most importantly; what PR can do for a business. Emma Raines of Example Marketing said: “it was good to have the opportunity to ask questions of an expert. I was able to get practical tips by asking questions throughout and at the end of the session.” Rachael’s 3 top tips for great PR would be to “be organised and strategic with a PR plan”, to “not be afraid of bad PR and use it as an opportunity”, and also to “give journalists everything on a plate”.
For more information on the work Jungle PR do, visit www.junglepr.com Series 4 of the Chamber Sessions is available to book with new and returning speakers ready to share their knowledge with you. For more information, please click here.
