Member Training: Building a Brand and Marketing Your Business the Starbucks Way – Dereham

Ever wondered how the big brands made their name stick out above the rest? Wondered how they made their brand successful and created their huge successes? And do you want to know how to make the same successful decisions for your company? If so, then this workshop is for you.

Ashley Riley, of Ashley Communications, has created this excellent opportunity to understand how one global supergiant brand ‘Starbucks’ created their brand and marketed their way to world domination. Unpicking their successful strategies, Ashley will highlight the key aspects that led two teachers and a writer from Seattle, Washington, develop 1 coffee shop into a chain of 28,218 locations worldwide in less than half a decade.

He will highlight how these same successful strategies can be applied to an array of different businesses and no matter the size, and send you away planning your own businesses brand and marketing revolution.

Who is this For?

This is an ideal workshop for owners, directors or those involved with developing and managing the marketing strategies of their organisation. It is for those with some understanding of marketing and brand but would like to understand how successful brands have made their mark and turned this into successful business strategies and how this can be applied in smaller businesses.