Hi, I’m Jo. I’m a freelance copywriter based in north Norfolk.
I’ve just joined the Chambers of Commerce so I thought I’d pop in and introduce myself.
I’ve only been in business for a few months and the Chamber has been such a fantastic place to meet people and get support.
Thanks to everyone who has made me feel so welcome 😊
So, what do you need to know about me?
I’m an award-winning former BBC journalist. I used to be the political reporter at BBC Norfolk.
I’ve worked on Look East, Politics East and have reported live on the BBC News Channel.
Before that, I read the radio news, produced programmes and ran the news desk. I did a bit of presenting and was even a runner on Treasure Quest a few times!
I’ve covered pretty much every type of story from the Westminster Bridge attack to arthritic penguins.
New Life
But at the end of last year, I decided to walk away from my career after 20 years as a reporter and start my professional life all over again.
My life changed after I had my two children. I was missing too much of their lives while reporting from one side of the county to the other.
So, I left my job and started my own copywriting business.
It’s been a steep learning curve. There are days when I’ve wondered if I’m doing the right thing. But there’s always a feeling of excitement to be doing what I love and working with incredible people.
One thing I’ve discovered is that no-one really knows what a copywriter is. Which is fair enough as it is a weird job title.
Essentially, I find out what makes your business unique. What makes you stand out from the crowd.
Be that your incredible product, your ethos, your staff or the reason you started in the first place.
What makes you special?
As a journalist, I know that people love hearing stories. It’s how we’re wired to connect to each other.
And I know exactly how to tell them. It’s what I’ve spent my career doing. And I want to hear yours.
Because that’s what will make you connect with your customers. They want to know who you are and then they trust you.
When they trust you, they buy from you, over and over again. Because even in the age of AI and internet shopping, we still need a human connection.
So, let’s explore your story. Then I turn it into simple, engaging words that you can use on your website, socials, emails and more.
I can write blogs that build relationships and turn buyers into believers.
Whatever you need me to do, I’m here to help.
I want to celebrate the spark that brought your brand to life. The idea that pushes you to keep going, even when it’s lonely and stressful and tough.
Because meeting new people and finding out what makes them tick is the reason I do what I do. And I love it.
Fancy a chat? Drop me a line [email protected] or call 07853 141335.
I can’t wait to hear from you.