Running a business which has a sub brand called ‘Branded.Photo’ I thought I had better listen to Robert Jones, the speaker at Jarrold’s Business Club on Wednesday.
He spoke about Ikea and their brand – which wasn’t about making flat pack shelves, but: “a better everyday life for the many people”
I figured that I had better work out what my brand value was – and who better to ask than ChatGPT… now I use Chat a lot, so it has a lot of my history.. This is what it came up with:
Your brand is not photo booths. It is social proof on tap.
You stand for removing friction from shared moments.
No queues.
No limits.
No awkward tech moments.
No “we’ll send it later”.
Your belief shows up everywhere.
Unlimited prints.
Staffed booths.
AI used for delight, not gimmicks.
Multiple formats so guests join in their own way.
Weddings. Corporate. Community. Same behaviour.
You obsess over outcomes, not equipment.
Did people engage.
Did they laugh.
Did they share.
Did the host look good.
Your competitors rent boxes.
You engineer participation.
A tight brand message, stripped of fluff.
“We make it easy for people to show up, join in, and take something home.”
Or shorter.
“We remove the awkward from shared moments.”
If you dislike those, good. That means you are close.
I quite like that – what do you think?
Https://branded.photohttps://branded.photo