Effective Imaging Ltd., t/a This is Effective, has recently expanded their current wide format print service portfolio with the acquisition of the Xerox Versant 280 Digital Colour Press, complete with finishing equipment to bind, stitch, fold and cut. The move towards an in-house small format print service is part of the company’s wider business development plan to offer their customers a single supplier option for all their printing, branding or marketing needs. This is Effective is now able to supply all types of print items on a wide variety of media with different finishes, such as business cards, leaflets, flyers, postcards, greeting cards, posters, brochures and catalogues, notepads, half-fold and trifold leaflets, menus, and much more.
To support this expansion, This is Effective has employed two full-time members of staff – one Production Manager and one Machine Operative. This is sure to creating a positive impact on the local economy – something the business takes very seriously as Strategic Partners of the Norfolk Chambers of Commerce. To ensure that this new development aligns with the company’s core values regarding sustainability, This is Effective is proudly Carbon Balance Certified via the World Land Trust. This goes hand in hand with their commitment to providing customers with eco-friendly solutions, such as the use of water-based latex inks to reduce the use of harmful chemicals often found in traditional solvent inks.
Company Director, Sara Docwra, spoke of the development as “a logical step for us. We already produce an enormous range of wide format print items in-house, such as banners and signage, but there is a huge gap in the local market for a business that can supply everything themselves with complete control over the production chain. This means that we’ll be able to cater to all our customers, without them needing to use multiple suppliers. It’ll be much more manageable from a procurement point of view. We are so proud to be able to do everything ourselves as it’s rare in this day and age. From their signage and workwear to their brochures, business cards and everything in between, we can offer it all in-house. We are so excited about this expansion and cannot wait to see what the future holds.”
This is Effective is an independent, family-run business located in East Norfolk. Established in 2016 by company Director Jonathan Ling, a signage and vehicle graphics professional with over 30 years’ experience, and joined by co-Director Sara Docwra in 2019, the business has grown exponentially since its inception. Now comprising a team of eleven staff members, This is Effective provides a full service catering to any businesses requiring printed items, signage, vehicle graphics, industrial and commercial engraving, customised printed and embroidered workwear and branded merchandise. Each aspect of the production chain is ensured in-house by the team of well-experienced and skilled staff who manage each order with care and attention.