The TaxAssist Accountants National Support Centre, based in Norwich, has been shortlisted for the In-house Marketing Team of the Year award, at the prestigious Accounting Excellence Awards 2023. The annual awards are a highlight of the accountancy industry, showcasing forward-thinking firms, individuals, teams and projects. All 21 categories are judged by a line-up of industry experts and senior professionals covering a wide range of specialisms from within and outside the accounting community. James Mattam, TaxAssist Group Business Development Director, said: “Being nominated as a finalist for this award is a huge achievement, where even to make it to the shortlist is hotly contested. I’m incredibly proud of the team who do an outstanding job of supporting our network of over 200 UK accountants and their 78,000 clients. “The award entry required us to show the value of the campaigns and strategies we operate on behalf of our accountants, providing clear evidence of measurable impact on brand engagement and return on investment, as well as positive feedback from our clients. We had to demonstrate our objectives and audience understanding, and how we ensure this integrates with our marketing, sales and service line growth objectives. “It was important to demonstrate the work that goes into making TaxAssist Accountants a market leading brand and coming hot on the heels of our recent 5-Star franchisee satisfaction award, and also being shortlisted for the SME Accountancy Firm of the Year award at the British Small Business Awards, this is great validation of our business model.” The winners of the awards will be announced at a ceremony at the Round House in Camden, London on the 3rd October 2023.