GREAT Yarmouth Borough Council has secured £98,000 from New Anglia Local Enterprise Partnership (LEP) towards a major branding and marketing campaign to position Great Yarmouth and Lowestoft as world leaders in offshore wind, maximising visibility to potential investors and Government.
A total of £98,000 of Government funding has been secured from New Anglia LEP’s Innovative Growth Fund for a two-year, £300,000 programme, led by Great Yarmouth Borough Council in partnership with East Suffolk District Council, Norfolk County Council and Suffolk County Council.
The programme will bring together private sector and other partners, such as the East of England Energy Group (EEEGR) and the All Energy Industry Council, with shared, coherent branding, targeted, ongoing lobbying, promotion and representation at key conferences, trade shows and events.
The aim is to build upon and continue existing successful work to attract new energy-related inward investment to the area, from major energy companies and supply chains, and ensure that leads to local opportunities: to high-value jobs, growth and private investment.
The positive news follows the recent announcement of the Government’s Offshore Wind Sector Deal, which was launched in Great Yarmouth and Lowestoft.
David Glason, Director of Development at Great Yarmouth Borough Council, said: “Great Yarmouth and Lowestoft are at the centre of the world’s largest market for offshore wind. The region is the heart of England’s offshore energy sector, with significant opportunities for further growth as the offshore wind market is poised to increase in pace and scale.
“The borough council already works closely and proactively with Peel Ports Great Yarmouth, with excellent support from Norfolk County Council and other partners, to promote Great Yarmouth and the wider region for investment opportunities across the energy sector.
“Great Yarmouth has a growing reputation as an offshore wind hub. Equinor is servicing the Dudgeon Offshore Wind Farm from the river port and Vattenfall has reserved space for a base to operate and maintain their planned Norfolk Vanguard and Norfolk Boreas wind farms, with the Outer Harbour now supporting construction of the East Anglia ONE wind farm.
“This really welcome funding from New Anglia LEP’s Innovative Growth Fund will enable us to build upon our important partnership work to maximise opportunities for offshore wind investment, supporting staff to deliver dedicated marketing, business advice and development activities in the burgeoning field of offshore wind.
“The project will see us create and embed a coherent, compelling and international brand and associated marketing campaign for Great Yarmouth and Lowestoft, aiming to influence those who make the key investment decisions. The resource will enable us to collectively raise the profile of the area.”