There’s a saying in business that changing your branding should be a ‘symbol of change’, rather than an excuse to simply ‘change a symbol.’ The first time we’ve undergone a serious rebrand in 22 years is a symbol of a changing Naked, evolving to stay up to speed with the world around us. Our core values and beliefs we live by remain as relevant today as in 2002. But in truth, our message had become muddled. Our overall look and feel, rather dated. Read more
