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You’ve got an amazing business, but your website isn’t showing up in search results.

Potential customers can’t find you online, and your competitors are taking all the spotlight.In today’s digital world, not having your website optimised for search engines can be the difference between success and being buried on page 10 of Google. You’re missing out on valuable traffic—and that means missed opportunities.Smash Marketing’s SEO services are here to ensure your website gets noticed. With simple yet effective techniques, we’ll boost your rankings, drive targeted traffic, and increase visibility. Start the year right—get your website in front of your ideal customers!

Learn more at smashmarketing.co.uk

Local Venue Invites Community to Open House Day

The Space Norwich – A local venue is hosting its first-ever Open House Day on 6th February from 2 PM to 6 PM, inviting the community to explore its spaces and discover how it can host a variety of events, including performances, corporate gatherings, and celebrations.

“This is a wonderful opportunity for people to see our venue in person,” said Masha Brompton, Events and Marketing Coordinator. “Our team is so excited to meet everyone, have the chance to chat, and share ideas about their events!”

Guests will have the chance to see all the rooms and possibilities firsthand, enjoy a friendly chat with the venue team, and network with other attendees in a relaxed and welcoming atmosphere.

The venue is partnering with CMA Event Hire, a trusted name in catering equipment for over 35 years, to showcase creative and inspiring event setups. Complimentary refreshments will also be available throughout the day.

Parking is free, with overflow options available, and the venue is fully accessible with disabled parking and facilities.

Don’t miss this chance to get inspired and plan your next event! 

For more information or to Book your free ticket press here .

The Space Norwich can’t wait to welcome you!

Sponsor, support and donate: James is swimming for Charity!

Breaking News: James is Making Waves!

We’ve officially entered Team Uptech into the 2025 Swimarathon on the 8th Feb, and we’re aiming to raise £500 for amazing local charities. But we can’t do it without your help!

Donate now, every penny counts! > DONATE HERE 

Get your logo on James! Businesses donating £50 or more can have their logo temporarily tattooed on James during the event. Yes, that’s right, James will be swimming as your brand ambassador (quite literally)!

Please note, image may not truly reflect James’s current physical condition and is photoshopped for illustrative purposes only. ?

This fun-filled event will see our team of six swimming as many lengths as possible in just one hour. Whether you’re donating to support a great cause or simply to witness James Fowler in all his glory, your contribution means the world to us, the charities we’re supporting, and a special shoutout goes to Mr Bee’s Family Centre for the incredible work they do!

About the Swimarathon:

This fun-filled charity event sees teams of up to 6 swimmers given a 1-hour time slot to complete as many lengths of the 25m pool as possible.

It’s open to all ages and abilities, so whether you’re a beginner or a pro, it’s all about having fun and supporting great causes.

Help us make a real impact, donate today and cheer us on!

Lawyers backs Best Employers Eastern Region initiative once again

Law firm Birketts is continuing its long-running support of Best Employers Eastern Region through its on-going sponsorship of the initiative. 

Now in its fifteenth year and co-founded by Pure Resourcing and psychometrics experts eras Ltd., the Best Employers programme uses an employee engagement survey to help organisations develop forward-thinking and inclusive workspaces and shape employers’ people strategies. 

Participating organisations in Best Employers Eastern Region also benefit from knowledge sharing events aimed at aiding employers in developing their workplace cultures and environments. 

On Birketts’ sponsorship, Sonya O’Reilly, Partner in the Employment Team, said: “Birketts is proud to continue our sponsorship of Best Employers. It’s more than a badge of honour for organisations who participate; it’s a programme aimed at boosting the East’s economy through employee engagement and creating better working environments for employees – the life-blood of the region’s businesses and other organisations.

Best Employers Eastern Region 2025 begins at the launch conference on 26 March at the Rowley Mile Racecourse conference centre in Newmarket. The event will feature inspirational speakers who’ll discuss the programme in detail, and provide tips on how to get the best out of the survey.

Later in the year, Best Employers will host an awards conference (Wednesday 15 October 2025) which brings together businesses from across the region to recognise and reward employers going the extra mile for their people. Awards include best small, medium and large company, as well as best-in-industry prizes. The conference has a packed agenda of speakers from well-known organisations too. They’ll give you exclusive advice and insights into improving the employee experience.  

For more information and to sign up, visit https://bestemployers.prs.uk.com/    

JW Automarine achieves JOSCAR accreditation

JW Automarine Ltd (JWA Group), the market leader in the radio frequency welding of PVC & PU fabrics, is proud to announce its JOSCAR supplier accreditation. This significant milestone demonstrates the company’s unwavering commitment to maintaining the highest standards of compliance and risk management within the aerospace and defence sectors.

JOSCAR, the Joint Supply Chain Accreditation Register, is an accreditation system recognised by major buyers in the aerospace, defence, security, and space industries. By achieving this accreditation, JW Automarine aligns itself with industry leaders who prioritise quality, safety, and responsible business practices.

“We are thrilled to earn the JOSCAR accreditation, as it validates our dedication to excellence and our position as a trusted partner in the aerospace and defence supply chain,” said Peter Evans, Commercial Director for JW Automarine. “This achievement is a testament to the hard work and commitment of our team, who consistently deliver the highest quality products and services to our customers.”

The JOSCAR accreditation further solidifies JW Automarine’s position as a reliable and trustworthy supplier, ensuring that the company’s products and services meet the stringent requirements of the aerospace and defence sectors. This recognition will open new opportunities for the company to collaborate with industry leaders and contribute to the development of cutting-edge technologies and solutions.

For over 50 years, JW Automarine has been a manufacturing powerhouse, providing innovative solutions and unparalleled craftsmanship to clients across a wide range of industries.            JW Automarine is a trusted partner in the supply chain, delivering exceptional products and services to its customers. The company’s commitment to continuous improvement, safety, and environmental responsibility has earned it a reputation as a leader in the field.

Contact For Further Information & Images: Claire McLaren – [email protected] – +44 (0) 1328 852 301

2025 – The year of Expansion

Barkers Photo Fun is Coming to Town!

Lowestoft – Get ready to strike a pose! Barkers Photo Fun, the ultimate destination for all things photo-tastic, is spreading the fun to a brand-new county with the opening of an exclusive micro showroom inside Eventopia. This isn’t just an expansion—it’s a partnership made in event-planning heaven!

Located in the fabulous Eventopia store, this micro showroom will be a hotspot for anyone planning their next big bash. And while it’s small in size, it’s packed with personality—showcasing our crowd-pleasing Selfie Printer and ever-popular Rustic Booth. The best part? The space is by appointment only, so you’ll have it all to yourself for a VIP experience.

The Barkers / Eventopia Dream Team At Barkers Photo Fun, we’re all about making your events unforgettable, and teaming up with Eventopia lets us sprinkle even more magic on your party plans. Together, we’re bringing you the tools to wow your guests and create memories that last a lifetime.

“We’re buzzing to be partnering with Eventopia and can’t wait to bring Barkers Photo Fun to a brand-new town! This micro showroom is all about giving our customers a hands-on, personal look at our most loved products,” said Natasha Colli, Chief Fun Officer at Barkers Photo Fun. “If you’re planning a party, wedding, or corporate shindig, you’ve got to come see us!”

What You’ll Find at the Micro Showroom

  • Selfie Printer: Snap, scan, print, repeat! Our selfie printer is the easiest way to turn your phone’s camera roll into a keepsake for your guests.

  • Rustic Booth: This charmer brings a vintage vibe to any event. It’s perfect for snapping quirky group shots and capturing smiles galore.

Want to see our other fab booths, like the 360 Video Booth, AI-Powered Photo Booth or Phoebe our Photo Booth Robot? You’ll need to head to our main showroom for those gems—this micro showroom is all about the selfie fun and rustic charm!

Appointments Only—Book Your Spot! We’re all about giving you the royal treatment, so appointments are a must. Whether you’re a bride-to-be, a party planner, or just someone who loves a good photo op, we’ve got something for you. Book your visit today at by emailing: [email protected] or WhatsApping us on 01493 888222

Barkers Photo Fun: More Than Just Photos We’re the go-to team for fun-packed events across the UK. From our easy-to-use Selfie Printer to our quirky Rustic Booth, we’re here to make your celebrations unforgettable. If it’s fun and it involves photos, we’re all over it!

About Eventopia Eventopia is your one-stop shop for all things party and event planning. From dreamy decorations to event essentials, they’ve got everything you need to bring your celebration to life.

Norfolk Cupid’s first birthday

Norfolk Cupid, an elite and bespoke matchmaking for likeminded professionals in Norfolk is about to reach a milestone birthday.  Founded to be old fashioned with no online presence, Annabel interviews and matches all clients personally.  

Top 10 Tech Tips for Small Businesses in 2025

TOP 10 TECH TIPS TO BOOST GROWTH AND PRODUCTIVITY FOR SMALL BUSINESSES IN 2025

As we head into 2025, businesses are looking to grow and find smarter ways to work whilst keeping an eye on costs. This includes streamlining operations, boosting productivity, and staying competitive. Whether you’re planning to grow, improve efficiency, or simply keep up with the latest tech in your business, there are plenty of opportunities to make your systems work harder for you.

We’ve pulled together 10 essential tech tips to help you make the most of your tools and resources in the year ahead.

 

1. MAXIMISE MICROSOFT 365 – UNLOCK HIDDEN FEATURES FOR GROWTH

HOW CAN SMALL BUSINESSES GET MORE OUT OF MICROSOFT 365?

 

Most small businesses are already using Microsoft 365, but many aren’t using it to its full potential. Often, they stick to the main tools like Outlook, Teams, Excel, and Word. Those businesses using AI tools like Microsoft Copilot report a 30% increase in productivity! That’s a huge bonus for your team’s efficiency, giving them more time back to work on other things.

 

Microsoft 365 is packed with tools to simplify your day. For example, you can automate repetitive tasks with Power Automate or track projects with Planner. And with AI features like Copilot, you can brainstorm, summarise documents, and draft emails in record time—giving you more bandwidth to focus on growth activities.

 

Benefit to your business: Unlock hidden tools to save time, enhance productivity, and free up resources for innovation.

 

2. OPTIMISE EMAIL SIGNATURES FOR MARKETING AND CONSISTENCY

HOW CAN EMAIL SIGNATURES HELP SMALL BUSINESSES DRIVE GROWTH?

 

Your email signature isn’t just a sign-off and pretty way to say ‘Kind Regards’—it’s an underused marketing tool. On average, email signatures are seen by over 1,000 recipients per employee per month. That’s 1,000 opportunities to showcase your latest promotion, link to your website, highlight your LinkedIn page or promote on of your awards.

 

With tools like Exclaimer, you can create consistent, professional email signatures that reinforce your brand and make sure every email you send in your business is contributing to your marketing messages. In addition, having a centralised system makes it easy to keep signatures up to date across your team. No more copy and pasting signatures into Outlook!

 

And there’s more: these tools also enhance cybersecurity. By locking down signature templates, you prevent them from being copied or altered, significantly reducing the risk of CEO fraud or phishing attempts impersonating your team.

Benefit to your business: Turn everyday communications into low-cost marketing opportunities while maintaining a polished, professional image and protect against cyber threats.

 

3. REVIEW AND REPLACE OUTDATED TECH EQUIPMENT

WHY SHOULD SMALL BUSINESSES INVEST IN UPDATING THEIR TECH?

 

Outdated hardware isn’t just slow and annoying—it’s a security risk. According to the Federation of Small Businesses, 30% of small UK businesses experience downtime due to ageing tech. That’s lost productivity, missed opportunities, and unnecessary frustration for your team.

 

Upgrading to modern devices doesn’t just improve speed and reliability; it also supports energy efficiency and ensures compatibility with the latest software. In other words, it’s a smart investment that keeps your business running smoothly.

 

But more than that, it shows your team you are investing in them, when staff feel supported with the right tools, they are more engaged and motivated to deliver their best for your company.

 

Benefit to your business: Boost team morale, reduce downtime, and future-proof your IT setup.

 

4. AUDIT SOFTWARE SUBSCRIPTIONS – SAVE COSTS AND IMPROVE EFFICIENCY

ARE YOU WASTING MONEY ON UNUSED SOFTWARE?

 

Small businesses in the UK waste £1.7 billion annually on unused software subscriptions. How much money could you be wasting paying for something you don’t need or use? A quick audit of your Microsoft 365 licences and third-party software tools could uncover savings you didn’t even know were possible.

 

By reviewing your subscriptions, you can eliminate unnecessary costs and ensure your team is using the tools they need—maximising efficiency without breaking the budget.

 

Without a clear process for monitoring and deactivating unused accounts, businesses often pay for tools no one is using. This results in wasted money every month. (Nothing is more annoying than getting that email saying something you don’t use has auto-renewed!)

 

Benefit to your business: Save money, reduce waste, and get more value from your IT investments.

 

5. AUTOMATE ROUTINE TASKS WITH AI TOOLS

HOW CAN AI AND AUTOMATION IMPROVE PRODUCTIVITY FOR SMALL BUSINESSES?

 

Repetitive tasks can drag your team down, but automation tools like Microsoft Power Automate and AI assistants like ChatGPT could handle them quickly and easily. Businesses using automation report a 40% reduction in time spent on routine tasks, freeing up resources for more strategic projects.

 

Many businesses are still nervous of using AI, but once you start using it for small tasks like drafting emails or creating Excel formulas, it’s hard to imagine going back. By adopting these tools it allows your team to focus on what really matters—growing your business.

 

Benefit to your business: Save time, reduce errors, and increase focus on high-value work.

 

6. IMPLEMENT MULTI-FACTOR AUTHENTICATION (MFA)

WHAT’S THE EASIEST WAY TO IMPROVE YOUR BUSINESS’S CYBERSECURITY?

 

Cybersecurity doesn’t have to be complicated or scary. Multi-Factor Authentication (MFA) is one of the easiest ways to protect your business, blocking 99.9% of account compromise attacks. Yet only 35% of SMEs have fully implemented it, leaving them more exposed to threats.

 

MFA works by requiring two forms of identification. For example, this could be something you know (a password) and something you have (a code from an app like Microsoft Authenticator or a text message).

 

MFA is quick to set up, easy for your team to use, and provides an extra layer of protection—helping you safeguard sensitive data and build trust with clients. (More and more companies engaging a new supplier expect them to be able to demonstrate robust security protocols and cybersecurity processes as a condition of working together)

 

Benefit to your business: Protect your assets and reduce the risk of costly breaches.

 

7. SET UP DEVICE MANAGEMENT FOR REMOTE WORKERS

HOW CAN SMALL BUSINESSES MANAGE REMOTE WORK SECURELY?

 

With hybrid working here to stay, keeping devices secure is a top priority. Remote workers experience 20% more cyberattacks than office-based employees, highlighting the need for robust device management solutions.

 

An IT partner like Uptech can help you enforce security policies, track company devices, and remotely wipe data if needed—all while keeping your team productive and secure.

 

Plus, having a centralised support system allows IT support to troubleshoot and resolve issues quickly, no matter where your team is working.

Benefit to your business: Maintain security, ensure compliance, and support flexible working.

 

8. IMPROVE COLLABORATION WITH MICROSOFT TEAMS FEATURES

HOW CAN MICROSOFT TEAMS IMPROVE TEAMWORK?

 

Microsoft Teams isn’t just for meetings and group chats—it’s a hub for collaboration. With features like shared channels, integrated task tracking, and real-time document editing, hybrid teams using Teams report a 25% boost in productivity.

 

By integrating tools like Planner and To-Do, you can keep projects organised and deadlines visible, even across hybrid teams.

 

You can also invite external stakeholders to join specific Teams channels, enabling seamless and secure collaboration with clients or contractors without relying on endless email threads.

 

Benefit to your business: Enhance collaboration, streamline workflows, and keep everyone on the same page.

 

9. IMPLEMENT PASSWORD MANAGERS FOR STRONGER SECURITY

WHY SHOULD SMALL BUSINESSES USE A PASSWORD MANAGER?

 

Weak passwords are responsible for 81% of hacking-related breaches, making a password manager like Keeper essential. Keeper allows you to securely store and share credentials, manage permissions, and ensure your team uses strong, unique passwords. (Better than writing them on sticky notes!)

 

By reducing the risk of breaches, you not only protect your business and reputation, you also save your team the hassle of resetting forgotten passwords. (Especially useful when returning from holiday or following the Christmas break!)

 

For example, when a new employee starts, you can share instant access to the passwords they need without emailing sensitive details back and forth, reducing the amount of time spent on new starter inductions. It also ensures that when someone leaves, their access is immediately revoked.

 

Benefit to your business: Strengthen security, simplify password management, and protect sensitive data.

 

10. ENABLE CLOUD COLLABORATION TOOLS FOR FLEXIBLE WORKING

HOW DO CLOUD TOOLS BENEFIT BUSINESSES WITH HYBRID TEAMS?

 

With the trend of more employees returning to offices alongside existing hybrid working models, cloud tools like OneDrive and SharePoint enable seamless collaboration from anywhere. These tools also let you securely share files with external agencies, improving productivity and reducing email clutter.

A huge benefit is version history and real-time co-authoring on Word docs and Excel spreadsheets. Multiple team members can work on the same document simultaneously, seeing each other’s changes in real-time but also keeps a detailed version history of files, so you can easily restore earlier versions or track changes made by your team.

 

Plus, with built-in backup and recovery, you can ensure your data is safe no matter what happens. (So if you accidentally a key part of a document, all is not lost, you can get it back!)

 

Benefit to your business: Support flexible working, improve external collaboration, and protect your data.

 

READY TO UNLOCK YOUR BUSINESS’S FULL POTENTIAL IN 2025?

 

From enhancing productivity with Microsoft 365 to securing your systems with tools like MFA and password managers, these tech tips are designed to help small businesses thrive in the year ahead. By adopting smarter ways of working, you can save time, reduce costs, and empower your team to focus on what really matters—growing your business.

 

If you’re ready to take the next step, we’re here to help. Whether you need support implementing any of these tips or simply want to explore how technology can work smarter for you, let’s talk.

 

Get in touch today and discover how we can help your business in 2025.

 

Rick Notley

Uptech – Shielding your IT.

Cedaro Ltd showcase new office and logo

? NEW OFFICE NEW LOGO! ?

We’re excited to share that we’ve officially moved into our new home at Connectivity House on Southtown Road!

Staying local to the Great Yarmouth area was important to us, and this new space is the perfect fit. If you’re in the area, we’d love for you to pop in and say hello – come take a look around!

A huge thank you to:
? This is Effective for the fantastic signage
?️ Dean Macgregor at RD Carpets & Flooring Ltd for the flooring
? Pink Group team for their incredible work
?️ InTouch Systems for the networking and cabling
? Jaymes Brown at Norfolk & Suffolk Roller Shutter for the security shutters
? Craig Chadwick for the logo design

We couldn’t have done it without you all!

Norfolk Business Breakfasts are back for 2025!

Kicking off with Paul McVeigh as guest speaker at the Royal Norwich.

Join us and our guest speaker, Norwich City Football Club legend turned executive coach Paul McVeigh, as we discuss what it takes to reach our elite performance potential

When: Wednesday 26 February, 2025, 7:15am – 10:15am

Where: Royal Norwich, Norfolk, NR9 5JZ

UK’s First Public Floating Sauna

Up Connect proudly supported Wyld Sauna in launching the UK’s first floating sauna in Liverpool. As a Norfolk Chamber of Commerce member, Up-Connect provided expert property consultancy to secure the landmark location and ensure the project’s success. Their ongoing support highlights Up Connect’s versatility, even surveying on water.