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A system struggling to care…

By Dan Skipper, Chief Executive Officer, Age UK Norwich

Last week, a carer drove from a hospital to our club, terrified about what was happening to her husband. She had just been told he was being discharged tomorrow, but she didn’t understand his diagnosis, didn’t feel able to cope at home, and hadn’t been advised what support would be arranged for his care. She was overwhelmed, frightened, and alone.

This encounter captures a growing reality of our healthcare system. Every week, we see older people and their families struggling with difficulty accessing their GP or dentist, long waits for treatment, confusion over medication, and being bounced between hospitals, GPs and social care.

These challenges are serious enough, but there is also the growing acceptance of something more shocking – the normalisation of corridor care.

Across England, tens of thousands of older people are being cared for in hospital corridors or other makeshift spaces for hours, sometimes days. Many receive life-changing news without privacy, use bedpans in public view, and in some tragic cases, die before reaching a ward.

A decade ago, waiting hours in A&E was rare. Today, it’s common. Age UK’s new report, The Longest Wait, reveals that one in three people aged 90+ waited more than 12 hours in A&E last year, and more than 1.15 million people aged 60+ endured similar delays – a fivefold increase since 2015.

What was once a symptom of winter pressure has become a feature of a normal hospital, and we’re not immune to this in this region. With one of the oldest populations in the country, we should be deeply concerned.

This isn’t a problem of too many people turning up at A&E. Attendance has risen by 5 per cent since 2019, but 12-hour waits have increased by nearly 2,000 per cent. The real issue is hospital flow – how people move through the system and a lack of support when they leave.

On any given day, 13,000 people who are medically fit to go home remain in a hospital bed, with almost all over 65. When they can’t leave, others can’t be admitted.

It’s important to say clearly that our NHS and Social Care staff are working under relentless pressure, facing impossible choices to try and keep people safe in locations never meant for care, and it’s unfair to ask them to compromise the very purpose of their vocation – care.  

The human cost for corridor care is not just undignified, it’s dangerous. If you wait more than 12 hours in A&E you’re twice as likely to die within 30 days of discharge, as someone seen within two hours. Fear now keeps people away. One in three older people say they would be less likely to go to hospital because of corridor care; and more than half say they would feel anxious if they did.

Whatever happens with devolution and NHS reform, the direction for health and care is clear:

  • Support must begin in the community.
  • It must be preventative.
  • It must reverse the decline in population health.

That means investing differently – to prevent ill health, poverty and isolation before they escalate into hospital care. This isn’t about spending more; it’s about spending better. We must fund the right interventions: tackling malnutrition, dehydration, obesity and mental health at their roots, rather than their symptoms. Billions are spent in the NHS on the symptoms of preventable issues.

This means scaling up what already works – health coaching, talking therapy, debt advice, community clubs and classes. It means helping people claim benefits they’re entitled to, tackling poor housing, and reducing loneliness and frailty. These services already exist in the community, but they must be properly integrated into healthcare and funded at a scale our population needs.

People do not live in silos, yet most of our health system still operate as if they do. Health sits apart from social care, mental wellbeing apart from physical health, community apart from hospital.  When care fails to join up, we see the consequences, such as corridor care.

Ending corridor care will take more than sympathy; it requires leadership and action. Government must set a date to end corridor care. We must rebuild the community capacity that prevents people ending up in A&E in the first place, strengthen the support when they first become unwell, and rehab on discharge.

This is not just about hospitals. It’s about our whole approach to ageing, the care we expect in later life and how we fund it as a society. Our ageing population is growing older fast, and our population is getting sicker. Time is not on our side.

If we don’t act now, corridor care will become the norm rather than the exception. That’s neither care nor dignity – two words that should be core to any healthcare system.  

Employers connect with 600 construction students at Bright Futures Live

More than 40 employers forged links with construction students from City College Norwich on Wednesday 22nd October at an event to connect young people with work placement and apprenticeship opportunities in the industry.

Bright Futures Live, organised by Construction East, Norfolk Constructing Excellence Club, and City College Norwich, enabled hundreds of face-to-face conversations to take place between students and employers. With so many employers coming together, students were able to find out about a diverse range of opportunities – spanning architecture, civil engineering, structural engineering, groundworks, property development, project management, quantity surveying, electrical installation, scaffolding, bricklaying and much more.

The two floors of the college’s Construction Skills Hub, which is normally used for teaching plumbing and electrical skills, was transformed into a thriving exhibition space for the event which was attended by around 600 students.

Each student provided a short biography ahead of the event, including specific areas of work they are interested in, to make it as easy as possible to match them with suitable opportunities.

The idea for the event was borne out of the requirement for students on the T Level in Design, Surveying and Planning for Construction to complete at least 315 hours on a work placement. The college’s construction department recognised that the opportunity to meet directly with employers would be beneficial for all its students and so – with the help of Construction East and Norfolk Constructing Excellence Club – the event developed into something much bigger.

In addition to talking to employers, students were given the chance to get hands-on with bricklaying, thanks to East Anglia Brickwork, and to put on VR headsets to see how virtual reality has become a valuable project management tool in the industry.

Students also gained insights into different aspects of the industry through a series of employer talks – covering bricklaying, quantity surveying, what it’s like to be a construction apprentice, Scott Taylor’s career journey from apprentice carpenter to business owner, and mental health and wellbeing at work.

Electric/Hybrid Vehicle Skills Bootcamp starting this January!

Our Electric/Hybrid Skills Bootcamp is designed to upskill motor vehicle technicians and mechanics to be able to service or work on an electric vehicles and to support garages to meet the needs of their customer base.

With the government’s aim of 80% of new cars being electric by 2030, the demand on independent garages to re-train staff in this new technology is costly and timely. This course will enable employers to upskill their staff at a fraction of the course costs, but will need to commit time to their employees to attend all sessions.

This course combines in person sessions on Tuesday evenings from 5pm to 9pm and some online learning and assessments. It starts on 13th January 2026.

Find out more: Skills Bootcamp Electric/Hybrid Vehicle Upskilling Course | City College Norwich

Leeway Launches Christmas Campaign

Leeway’s annual Christmas Campaign is now live – and we need your support!

Every year, we run a campaign collecting presents for our service users in refuge and the community, helping to spread some festive cheer.

Christmas can be a challenging time for those experiencing domestic abuse, particularly as they may not be able to see family and friends during the festive period and presents will often be an afterthought.

Many of the women and children that Leeway support in refuge arrive with very few personal belongings – often with not much more than the clothes that they are wearing. For children, that means having to leave toys, games, books, and other bits behind.

The support that we receive helps us to make sure that Christmas is still a special and memorable time of year for those that Leeway supports.

Thanks to the generosity of our local community, we have been able to provide Christmas presents for those we support over many years, and we continue to be blown away by the generosity of our supporters!

Your support helps to make a massive difference!

If you would like to support our campaign, we have a list of items that we are currently accepting. Please note, we ask that all items are new and unopened.

  • ·       Selection boxes of biscuits & chocolates
  • ·       Food hampers
  • ·       Toys, games and board games
  • ·       Toiletries and gift sets
  • ·       Arts and craft sets and sticker books

 

Supporting Leeway’s Campaign

We hugely appreciate the support that we receive from our local community! If you would like to support our campaign, here is how you can get your donations to us.  

We ask that anyone wishing to support our Christmas Campaign contacts our Donations team to book a drop-off time slot. This enables us to effectively manage the high volumes of donations that we receive, ensuring that we are as organised as possible!

To book your slot, please email [email protected].

We have also had several enquiries about whether we will be running an Amazon Wishlist, extending the ways in which people can support us this Christmas.

A list is currently being compiled and will be shared with supporters via our social media channels.

There are also many other ways you can support Leeway in the build up to the festive season, including through “raise as you shop” platforms.

When purchasing items from participating retailers, the retailer will donate a percentage of your spend to the cause that you nominate! It’s easy, helps us, and doesn’t cost you any extra money!

Full details about these platforms and other ways to support us can be found on our donations page

Celebrating Success at the Best Employers Awards Conference 2025

On Wednesday 15th October, Susie and Emma attended the Best Employers Eastern Region Awards Conference 2025 at Newmarket Racecourse. Created in 2012 by Pure in partnership with eras, and sponsored by Birketts LLP and Mobas, Best Employers is a flagship initiative that celebrates organisations redefining what it means to be a great employer. Through this programme, Pure champions workplace engagement, culture and leadership across the region.

We are absolutely delighted to announce that Jarrold Training has been named Best Small Company at the 2025 Best Employers Eastern Region awards. We were also awarded Gold accreditation.

Over a decade after its inception, Best Employers has helped 560 organisations start their journeys towards more engaged, productive and successful workforces. Over 45,000 individual employees have had their say in the survey, and they’ve raised more than £56,000 for local charities. This year, around 260 companies throughout the Eastern Region that participated in the programme.

These prestigious awards highlight our ongoing commitment to creating an exceptional workplace culture where our team feels valued, supported and inspired to reach their full potential. At Jarrold Training, we believe that a thriving workplace is the foundation for innovation, collaboration and outstanding results, both for our people and our clients.

We’d like to extend our congratulations to all the other winners and accredited organisations recognised at this year’s awards for their dedication to creating positive and engaging workplaces:

We’re incredibly proud to be recognised among such outstanding employers in the Eastern Region. These achievements not only celebrate our people and culture but also reaffirm Jarrold Training’s position as an award-winning workplace committed to excellence, learning and growth.

Online Annual Refresher training now included in all workplace qualifications delivered by First Class First Aid Ltd.

The HSE recommends that workplace first aiders should complete Annual Refresher every year. 

I’m proud to announce that all workplace first aid qualifications awarded by First Class First Aid Ltd now include online Annual Refresher training for the duration of the qualification. 

The refresher training is free of charge, and on completion the learner will receive a certificate. The online training takes around two hours in total and can be completed at the learner’s own pace, logging in and out as needed. 

If you have any questions on your workplace first aid cover, I’d love to help!

Panda-monium Continues! Banham Zoo’s Red Panda Cubs Take Their First Steps Outside

Banham Zoo is thrilled to share another exciting milestone in our red panda story. Our twin cubs, born earlier this summer, have taken their very first steps outside!

The playful pair, born on 22nd June 2025, have been growing quickly under the attentive care of their mother, Lu and are now beginning to explore their outdoor habitat, much to the delight of the zoo’s animal care team and visitors lucky enough to catch a glimpse.

We’re also delighted to officially reveal their names: the female cub will be called Yun, meaning “cloud” in Chinese, and the male cub will be called Ajay, meaning “unconquered” or “invincible” in Hindi.

The birth of Yun and Ajay marks an important success for the European Endangered Species Breeding Programme (EEP), which works to protect and sustain vulnerable species such as the red panda (Ailurus fulgens).

Red pandas are currently listed as Endangered on the IUCN Red List, with fewer than 2,500 estimated to remain in the wild. Their numbers continue to decline due todeforestation, habitat fragmentation and poaching, making every successful birth a significant contribution to the future of the species.

As a proud member of the British and Irish Association of Zoos and Aquariums (BIAZA), Banham Zoo remains dedicated to protecting endangered wildlife through world-classanimal care, breeding programmes and vital conservation work both in the UK and globally.

Sarah Stogden, Team Leader of Carnivores said, “Our red panda twins Yun and Ajay are growing in confidence every day as they continue to explore their habitat under mum Lu’s watchful eye and they have been delighting guests lucky enough to catch a glimpse of them. Their individual personalities are starting to shine through, the darker faced of the two is more adventurous and quicker to follow Lu high up in the treetops, whilst its sibling takes its time navigating the branches. Over the coming months the keepers will begin building up a relationship with the pair so that they can participate in training sessions alongside Lu and allow us to read their microchips, which they were given during their August health check with our vet, allowing us to confirm which panda is which!

Visitors will have the chance to see Yun and Ajay in their habitat this October half term,as they continue to grow bolder and explore their surroundings. This is the perfect opportunity for families to enjoy a memorable day out while supporting the conservation of these beautiful animals.

For more information about Banham Zoo and our conservation work, please visit: www.banhamzoo.co.uk

Business Awards return to celebrate success

The Broadland and South Norfolk Business Awards are returning to celebrate the outstanding businesses that help our communities and local economy thrive.

South Norfolk Cabinet member, Lisa Overton Neal said: “These awards are a brilliant way to recognise the creativity, hard work and dedication of our local businesses. I encourage every business to take part and share their success. I also urge residents to vote and support your favourite pub and retailer. Your vote could make a real difference, and you could win a prize.”

Broadland District Council Cabinet Member, Martin Booth said: “Broadland boasts a wide variety of businesses from huge multi-nationals to one-man bands, in sectors as diverse as food and drink production, retail, insurance and tourism. It’s these businesses and the determination of the people behind them, that help our economy thrive, and our Business Awards are a well-deserved chance for them to be recognised for their hard work.”

The 10 categories that will be open for entry are:

Business Growth
Business Innovation 
Employer of the Year 
Environmental Impact 
Food and Drink Producer of the Year 
Insurance, Financial or Professional Services 
Manufacturing and Engineering Business of the Year
New Business
Small Business of the Year
Tourism Business of the Year

Residents are also invited to vote for their favourite Retailer of the Year and Pub of the Year. By voting they will automatically be entered into a prize draw and be in with a chance of winning £100 of shopping and pub vouchers. There will be four lucky winners, two from each district. 

Nominations are open and close Friday 12 December 2025. Winners will be announced at the awards ceremony on 18 March 2026 at Norwich City Football Club, proudly supported by headline sponsor Birketts LLP.

To nominate your business, or to vote for your favourite retailer and pub visit www.southnorfolkandbroadland.gov.uk/businessawards

New Anglia Growth Hub workshops – They pack a punch!

Our workshops have a high satisfaction rating, thanks to our specialist trainers and workshop ‘curator’ Jo Barnard.

New Anglia Growth Hub Workshops

We have in-person and online workshops with topics you can’t do without nowadays, including AI, making tax digital, website health check and more.

Discover and book our fully funded sessions in Norfolk:

Website Health Check, Weds 5 Nov, King’s Lynn.

How to Use Data to Produce a Winning Digital Marketing Strategy, Weds 12 Nov, Cromer.

YouTube Marketing for Your Business, Weds 19 Nov, Great Yarmouth.

Tourism Marketing Masterclass, Weds 26 Nov, online.

Creating Great Online Content, Tue 2 Dec, Cromer.

Eligibility: The in-person and LinkedIn workshops are open to any trading business, freelancer, or charity based Norfolk.

Funded by UK Government and on behalf of Great Yarmouth Borough Council, Borough Council of King’s Lynn and West Norfolk, and North Norfolk District Council.

New Partner Appointed at M+A Partners

Reflecting the continued growth of the firm, Chartered Accountants and Chartered Tax Advisers, M+A Partners has further strengthened its leadership team with the promotion of a new Partner.

Effective from 1 October 2025, Sam Holloway joins the firm’s partnership – bringing with him a wealth of experience in corporate, personal and property tax.

Since joining the firm in 2008, Sam’s talent and dedication have seen him take on increasing responsibility, leading to his current position as Senior Tax Manager. He specialises in tax advisory with a particular focus on corporate structuring, capital gains and income tax planning. Sam also brings a strong commercial, tax, and accounting insight into all matters relating to property, making him a well-rounded and trusted adviser to his clients.

Commenting on his promotion, Sam Holloway said: “I am excited to contribute to the continued growth of M+A Partners and to further strengthen our expertise across both corporate and private client tax services. The property sector is a key area of my expertise. With regulatory requirements continually evolving, I will be working closely with landlords to help them understand their obligations, make informed decisions, and achieve the best possible outcomes.

“My focus will be on delivering clear, forward-looking tax advice in an increasingly complex and technology-driven landscape. I look forward to working alongside the M+A Partners team to help clients respond with confidence to emerging challenges, shifting regulatory demands, and future opportunities. Exceptional client service remains my priority, and I am committed to building trusted relationships that support each client’s individual needs.”

How Often Should Staff Do Health and Safety Training?

When was the last time your team completed health and safety training? If you had to stop and think, it might be time for a refresher.

Workplace safety training isn’t something you tick off once and forget about; it’s an ongoing commitment to your people and your business. Whether you’re in construction, hospitality, education, or an office environment, keeping everyone up to date is one of the simplest (and most effective) ways to prevent accidents, boost confidence, and build a stronger safety culture.

Why Regular Training Matters

Health and safety legislation changes, equipment gets updated, and people come and go. Without regular training, even the most experienced team can fall out of practice.

According to the latest HSE figures, around 604,000 workers in Great Britain suffered non-fatal injuries at work in 2023/24. That’s hundreds of thousands of preventable incidents, many caused by slips, trips, lifting, or handling tasks that could have been avoided with proper awareness and up-to-date training. Regular health and safety training keeps these everyday risks front of minds, helping teams spot hazards before they turn into accidents. It’s a simple step that can make a huge difference to both safety and confidence at work.

Refresher courses make sure everyone knows what to do, not just in theory, but in real-life scenarios. They help to:

  • Reinforce safe habits and correct poor ones.

  • Keep your team aware of the latest regulations.

  • Reduce the likelihood of incidents and near misses.

  • Promote a proactive, safety-first culture.

Ongoing training keeps your team sharp and your workplace safe.

Building Confidence and Care

Yes, training helps you meet your legal obligations, but it’s about more than ticking boxes. When people feel confident in how to handle emergencies, use equipment properly, or support colleagues’ well-being, they’re more engaged and empowered at work.

That confidence builds trust and morale. It shows your team that you care about their safety and well-being.

Key Training Areas Every Organisation Should Prioritise

Every workplace is different, but some training topics apply across the board. We recommend reviewing:

  • First Aid at Work – So your team can respond quickly and effectively if an incident happens.

  • Fire Safety and Evacuation – To ensure everyone knows what to do in the event of a fire.

  • Manual Handling – Especially important for anyone lifting or moving objects.

  • Mental Health Awareness – Because safety isn’t just physical; psychological well-being matters too.

  • Risk Management – For those overseeing safety systems, audits, or leadership roles.

A blend of face-to-face and online training helps make learning accessible, engaging, and relevant to everyone.

Investing in Safety is Investing in People

Regular training isn’t just an expense; it’s an investment. Businesses that make safety a priority see fewer absences, stronger teams, and improved productivity. More importantly, they foster workplaces where people feel supported and secure.

At Serene Safety, we believe effective training should be simple, engaging, and tailored to your needs. Whether you’re refreshing existing qualifications or starting from scratch, we’re here to help you create a safer, more confident workforce.

Ready to review your training plan?
Get in touch with our team to make sure your organisation and your people are fully up to date.


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